ads marketing automation package
DESCRIPTION
Program description of the ADS Targeted Marketing PackageTRANSCRIPT
1
MARKETINGAUTOMATIONPACKAGE
Do I have an effective marketing strategy for prospects who will be purchasing a vehicle in 60 or more days?
Yes or No
Do I have an effective social media strategy that generates daily sales and service leads?
Do I have an effective online strategy that produces ready buyers on a regular basis?
Can I measure the effectiveness of my online marketing strategies to where I know what is working and how it is working?
Am I using my database effectively in bringing value to my customers consistently and developing new purchase leads?
Is my marketing automation effective?
Do I use my database effectively in my marketing and nurturing efforts?
How effective is your . . .
Marketing Strategy?
Let me introduce you to a product that will allow you to say “Yes” to all the previous questions.
MARKET Purchased a new vehicle within the last 30 days
Past customers and those driving same brand less than 3 years old
Visited Custom Landing Site, Dealership or Social Media venue
CUSTOMER INTENTIONS
Customer wants to maintain their new investment
• Maintaining their vehicle• Special Offers • Convenience • Warranty Coverage
• Ready to buy• Education about vehicle • Evaluating options• Shopping • Negotiate best deal
MESSAGE Service • Welcome / Thank you • Introduction to Services • Special Welcome Gift • Accessorize
Service • Friendly reminder• Service Offers• Contests
Sales • Vehicle Information• Price / Payments • Incentives: New &
Pre-Owned• Contests
COMMUNICATION METHOD
MEASURE Response Rate Retention Viral - Dealer Brand Awareness
Response Rate Growth RetentionViral - Dealer Brand Awareness
Response Rate Growth Retention Viral - Dealer Brand Awareness
21 RECENT SALES
SERVICE REMINDERS 3 NEW
PROSPECTS
© Copyright 2011 ADS
Same Brand Owners in your dealership market area
Customer and same Brand Owners in dealership market area
• Upgrade to new vehicle • Lower Rate | Payment • Features and Benefits • Convenience
• Celebrations • Sweepstakes• Contests
Sales and Service• Trade-In• Upgrade Vehicle • Price / Payment • Special Offers • Contest
Sales and Service• Happy Birthday - gift• One-year Anniversary Special• Contests• Sweepstakes
We start by sending compelling mail pieces, eventually utilizing custom landing site, proprietary social media tools, email and online contests
Response Rate RetentionGrowth Viral - Dealer Brand Awareness
Response Rate RetentionGrowth Viral - Dealer Brand Awareness
4 SAME BRAND OWNERS
© Copyright 2011 ADS
5 SPECIAL OCCASIONS
EMAIL MESSAGES ✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Special Service Offers (Monthly)
✓ Introduction to Services (60 days)
✓ Special Service Offers (Monthly)
✓ Introduction to Services (60 days)
MAIL MESSAGES ✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Special Service Offers (Monthly)
✓ Introduction to Services (60 days)
✓ Special Service Offers (Monthly)
✓ Introduction to Services (60 days)
ONLINE &SOCIAL MEDIA
• Weekly Special Drawing
• Big Event Drawing• Promotion - Facebook• Promotion - Twitter
• Weekly Special Drawing
• Big Event Drawing• Promotion - Facebook• Promotion - Twitter
• Weekly Special Drawing
• Big Event Drawing• Promotion - Facebook• Promotion - Twitter
21 RECENT SALES
SERVICE REMINDERS 3 NEW
PROSPECTS
© Copyright 2011 ADS
CONTENT DELIVERY
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
✓ Welcome / Thank you (30 days)
✓ Introduction to Services (60 days)
• Weekly Special Drawing• Big Event Drawing• Promotion - Facebook• Promotion - Twitter
• Weekly Special Drawing• Big Event Drawing• Promotion - Facebook• Promotion - Twitter
4 SAME BRAND OWNERS
© Copyright 2011 ADS
5 SPECIAL OCCASIONS
MARKETING SYSTEMADS Targeter
© Copyright 2011 ADS
© Copyright 2011 ADS
Powerful analytics built for the car business
Deciphering customer intentions
Timing is everything
Ensuring the right person receives the right message in the right format at the right time.
Mini-Site
© Copyright 2011 ADS
SOCIAL MEDIA CONTESTS
Help the customer see what’s in it for them.
Get new leads by engaging the customer in a sweepstakes
Each contestant helps promote dealers contest through their personal online network
Permission marketing --- get the customer to volunteer.
Provide incentive for contestant to provide additional information.
Integrates email marketing solutions through ADS Targeter©
© Copyright 2011 ADS
Communicate with customers through social media and email
FAST lead generation
Enhanced data and precise targeting
Fully integrated email marketing solution
Integrates email marketing solutions through ADS Targeter©
Each contestant that enters your contests is taken through a quick “post-this” process that allows them to easily post a message on their Facebook and Twitter.
Grow, Track, Filter and Engage your Customers
© Copyright 2011 ADS
We monitor, analyze, and react in real-time.
Can you finally measure marketing effectiveness? YES
© Copyright 2011 ADS
© Copyright 2011 ADS
5. Website
Today the buyer is in charge.Today the buyer is in charge. The way they identify, understand,
evaluate, and buy products and services --- has changed.
© Copyright 2011 ADS
MAIL Welcome / Thank You Postcard
First time visit to Service DepartmentIntroducing Service Department
© Copyright 2011 ADS
1. RECENT SALES
Vehicle specific to the customer
Special custom message
Dealership branding throughout
Nurture the relationship and bring them back to a value proposition
Use social media effectively and spread your value proposition
EMAIL Welcome / Thank You Message
First time visit to Service DepartmentIntroducing Service Department
© Copyright 2011 ADS
Special package offering
Special coupons
Dealership branding throughout
First time visit to Service Department
Introducing Service Department © Copyright 2011 ADS
2. SERVICE REMINDERS
Special coupons
Nurture the customer and
bring them value
Vehicle specific to the customer
Sweepstakes: Special ADS Targeted Package offering
Increased brand awareness for the dealership
Engage the customer with social media
Bring value to the customer with a specific call to action.
© Copyright 2011 ADS
Special coupons
Dealership branding throughout
Provide value and a call to action
Sent to specific Ford vehicle owners. © Copyright 2011 ADS
3. SPECIALS - CONQUEST DATABASE
Special contests
Get new leads by engaging the customer in a sweepstakes
Vehicle specific to the customer
Permission marketing --- get the customer to volunteer.
Increased brand awareness for the dealership
Engage the customer with social media
EMAIL Sent to contestant.
First time visit to Service DepartmentIntroducing Service Department
© Copyright 2011 ADS
Personalized, timely and relevant
Special coupon
Dealership branding