adroit toluna survey
TRANSCRIPT
SURVEY RESULTS:HOW CONSUMERSPERCEIVE REMARKETING
Conducted by Toluna & Adroit Digital
Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing 2
What was the last item you bought online?
How many sites did you visit to research that item before you bought it?
HouseholdItem
Apparelor Shoes
Music orOther Media Electronics Hotel
or AirfareGift for
Someone Other
14% 17% 10%20%
5% 11%23%
None One Two Three Four Five+
16%34%
22% 17%8%3%
+
Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing 3
After looking at a particular product online (clothing, for example) have you ever noticed ads for that product showing up on other sites you’re browsing?
Yes No
58%42%
×
If you did notice the ads, how did you feel about the brand after seeing those ads?
Very Positive Positive Neither PositiveNor Negative Negative Very Negative
8%22%
59%
6% 5%
70%
Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing 4
If you saw such ads three weeks after you had looked at the product, how would you feel about the brand?
Very Positive Positive Neither PositiveNor Negative Negative Very Negative
9%21%
55%
7% 8%
70%
If you saw such ads three months after you had looked at the product, how would you feel about the brand?
Very Positive Positive Neither PositiveNor Negative Negative Very Negative
8%17%
57%
9% 10%
70%
Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing 5
If you saw such ads after you had actually bought the item, how would you feel about the brand?
Did you buy the item more because of the brand, or more because of the price?
Very Positive Positive Neither PositiveNor Negative Negative Very Negative
11%25%
48%
9% 7%
Brand Both Brand& Price
Price
15%
54%
31%LOGO
LOGO
Toluna & Adroit Digital Survey Results: How Consumers Perceive Remarketing 6
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Do recommendations on social media ever influence your purchases?
Yes,a Lot Yes, a Little Not at All
7%
33%
54%
5%I don’t know
?
For more information about the survey, or to obtain the full set of results, please contact us at: [email protected]
For more information about Toluna, please visit: www.toluna-group.com