adrienne's catering

ADRIENNE’S CATERING

Designed by Chelsea Jordan

CONTENTSMission StatementBranding StrategyLogo UsageLogo SpecificationsTypefacesColorTagline, Icon, and MotifsPhotographyPrint DesignStationaryEnvelopePoster and FlyerMenuPrint ApplicationUniformsVehicleMedia ApplicationWebsiteMobile AppCommercial StoryboardBuilding Design3D ModelInterior Design

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MISSION STATEMENT

Adrienne’s Catering’s main goal is to guarantee client satisfaction with our exceptional food and hospitality services. Our customers’ needs are of the utmost importance. Our objective is to meet and exceed your expectations and help you enjoy an unforgettable event.

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BRANDING STRATEGY

Adrienne’s Catering is known for its style, class, and exceptional food. So our branding’s main goal is to bring these aspects over into our design. Our design will have an overall modern and elegant aesthetic to it. All the branding elements will have a unified design to create a clear message to our viewers. We will use specific motifs, colors, and typography to evoke a clean and stylish nature. All of these aspects are intendend to insure that users think and feel an elegance when viewer or using our brand.

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LOGO USAGE

A. This is the main format of the logo.

B. This displays the correct variations of the logo that may be used. -The icon can be used on it’s own -The name of the company can either be stacked or in a single line.

C. All of these are examples of how the logo should not be used. -The typeface can not be changed. -The logo is not to be outlined, colored, or warped in any way.

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Adrienne’s Catering


B.

A.

C.

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LOGO SPECIFICATIONS

These specifications illustrate the logo’s spacing, the black & white format, as well as the grayscale format.

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Spacing



Black & White Grayscale

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TYPEFACES

Each typface was chosen carefully to resemble the characteristics of our brand. The typfaces are thin and light. This helps proved an elegant aesthetic to our design. Each typeface should be used appropriately with its specific purpose and category.

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Champagne & Limousines-Used for header/titles in logo, website, app, ads, etc.

1234567890 !@#$%^&*ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Roboto-Used for tagline and captions, may be used for some body text.


Helvetica Light-Used for descriptions and bodies of text.


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COLOR

Our brand will primarily work in black & white and grayscale. This gives our brand a clean and classical look and feel. It also allows the viewers to focus primarily on the rich photographs and information displayed in our design.

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Black

Dark Grey

White

RGB: 0, 0, 0 CMYK: 75, 68, 67, 90#000000

RGB: 57, 56, 57 CMYK: 0, 0, 0, 93#393839

RGB: 255, 255, 255 CMYK: 0, 0, 0, 0#FFFFFF

RGB: 95, 96, 98CMYK: 0, 0, 0, 77

#5F6062

RGB: 128, 127, 131CMYK: 0, 2, 0, 60

#807F83

RGB: 161, 161, 161CMYK: 0, 1, 0, 43

#A1A1A4

RGB: 186, 188, 190CMYK: 0, 0, 0, 31

#BABCBE

RGB: 230, 231, 232CMYK: 0, 0, 0, 10

#E6E7E8

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TAGLINE, ICONS, & MOTIFS

The tagline is exactly as stated. “We serve to impress”. Our food and services impress our clients and we want to bring that presence over into our branding.

The icons have a very simplistic nature, but also have a universal meaning for viewers to easily navigate through our design, website, app, etc.

Our brand’s motifs help create a unity to the modern and classy feel that we want to achieve. The swirl motif is used to bring elegance and class to our brand. The Black-Spot texture paired with the use of geometric shapes helps give the brand an overall modern aesthetic.

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We serve to impress.

A. Tagline

B. Icons

C. Motifs

Home Plan Gallery Events More Settings Arrows

Swirls Black-Spot Texture Geometric Shapes

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PHOTOGRAPHY

Photography is an important aspect to our brands identity. Since we are a catering company, we want our viewers to see our photographs and be immedietly interested in our food and service. We achieve this goal by using high contrast and saturated pictures of elegantly arranged meals.

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PRINT DESIGN

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STATIONERY

The stationary are designed to be eye-catching, while also including our brands important elements such as the deep grays, swirl motif, and logo.

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125 Oxford AvenueBuffalo, NY 14209716.259.7259www.aucatering.com




125 Oxford Avenue Buffalo, NY 14209

716.259.7259www.aucatering.com

Letterhead

Business Card


Pen

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ENVELOPE

Similar to the stationary design, the design of the envelopes will portray our brands modern and elegant characteristics.

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John Smith4917 Main AvenueBuffalo, NY 15925 ADRIENNE’S CATERING

PLACE STAMP HERE

Adrienne’s Catering125 Oxford AvenueBuffalo, NY 14209

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EMAIL/WEB ADVERTISEMENTS

Email advertisements will be used to send to previous customers as well as future customers. The web advertisements will be advertsed on food, catering, and service related sites. The design of these advertisements are intended to grab the viewers attention through its bright use of colors and photography. The information displayed will be short and concise in order to get our message across quick and clearly.

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Email Advertisement


www.aucatering.com

LET US CATER YOUR NEXT EVENT

716.259.7259 • www.aucatering.com • [email protected]


Adrienne’s Catering will cook, deliver, set-up, and serve for any of your events.

Web Advertisements



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MENU

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Menu Cover

LUNCHEON MENU

TRAY PASSED HORS D’OEUVRESYuba-Wrapped Sweet Pea Cannoli with Pickled Ramp Relish

SPRING LAMB CALLETTEPommes Maxim, Remoulade, Pea Tendril and Pickled Shallot

SPRING PEA SALADShaved Baby Carrots, Spring Squash, Pea Tendrils, and Hoop House Lettuces

RISOTTO OF CARNAROLI RICEFava Beans, Roasted Mushrooms, Parmesan, Fried Parsley and Crispy Chicken

NAVARIN OF SPRING LAMBPearl Onions, Peas, Marble Potatoes, and Baby Carrots

STRAWBERRY VANILLA PARFAITStrawberry Rhubarb Gelee, Vanilla Panna Cotta and Strawberry Pearls

SEARED CHICKENRoasted colorful New Potatoes, Pea Puree, Seared Chicken

Sample Page

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PRINT APPLICATION

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UNIFORMS

All of our staff will be provided with uniforms that will represent our brand by its use of color, logo, company name, and style. The chefs uniform will be available in mens and womens. The uniforms will be in all black. Our logo will wrap around the upper arm and our company name will be located on the front left chest. The chef hat will also have our logo wrapping around the side of it.

Our set up crew will wear a black polo shirt. The logo will also wrap around the upper arm and our company name will be located on the front left chest.

Our servers will be dressed in black vest and white dress shirt accompanied with a bowtie to embody our brands elegance. Servers will wear a small black pin with our logo on it.

Each employee will be provided with an employee I.D. card with their photo, job title, employee number, and name.

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BRAD PARKERWAITEREMPLOYEE # 52621

FULL-TIME

Men’s Chef Coat

ADRIENNE’SCATERING



Women’s Chef Coat

Server Vest Set Up Crew’s Polo

Chef Hat

Employee I.D. Card

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VEHICLE

The company vehicles will be used to deliver food/product to clients and venues. The catering vans will be all white with black accents. Our logo and company name will be written on the sides of the van, along with a black swirl motif along the edge of the driver and passenger doors. On the back of the van, our companies name will be listed on the bottom left door and a white transparent swirl motif will be on the back windows.

Company Vans

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MEDIAAPPLICATION

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WEBSITE

The website will be a main way for users to learn more about our company and services. The “home” page displays our vibrant photographs for the user to scroll through. The “about” page will provide information about our services, as well as the history of our company. The “menu” page will allow users to scroll through our catering menus and will provide information about each one. The “plan” page is one of the most essential aspects of our website. This will let the user plan and arrange the exact details of their next event, including menu selection, occasion, number of guest, venue, etc. The “reviews” page will provide feedback from some of our clients and their experience. Lastly, the “contact” page will list our companies contact information.

The design of the website will relate to our overall branding design by using geometric shapes, our signature fonts, vibrant photography, our black spot texture motif as the background, and modern design characteristics.

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Home Page

Contact: 716.259.7259 [email protected] © 2009 Adrienne’s Catering. All rights reserved. Site Map | Privacy | Website by Chelsea Jordan


ADRIENNE’S CATERING HOME ABOUT MENUS PLAN REVIEWS CONTACT

FOLLOW US SEARCH

BreakfastLunchDinnerDessertCocktailWeddingSpecial Occasion

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About Page

ABOUT US

Adrienne’s Catering Companies main goal is client satisfaction guaranteed; exceptional food and hospitality services. Our company is based on the belief that catering is personal. “Our entire team is committed to meeting your needs.” Adrienne’s Catering Company was founded in 2006 by Benay Legree-Robinson. Adrienne’s Catering Company embraces class, style and elegance for entertaining and exceptional food. Our Executive Chef Johnny Robinson has over 30 years

experience as a chef in many of the nations exclusive restaurants and banquet facility. Let Adrienne’s Catering Company assist you with planning your next event. We work with many of the finest regional and national vendors and services and will assist you to make your event memorable. A selection of Venues, Event and Wedding Planners, Bakeries, Rental Companies, Stationary, Music, Flower/Floral Arrangements, Travel, and Accommodations are at your service.


FOLLOW US SEARCH


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We’d love to hear from you! Please fill out this form with as much information as you can share and we’ll get back to you. Thank you!

[email protected]

CONTACT US


FOLLOW US SEARCH

Adrienne’s Catering125 Oxford AvenueBuffalo, New York 14209

Name

Email

Phone Number

Questions/Comments:

Contact Page


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MOBILE APP

Our company will provide a mobile app to allow our customers to easily view our services and plan their next event. The apps features will include a home screen, picture gallery, events calendar, event planner, and more.

*Available for iphone and android

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App Icon

The app icon will display our logo in white with a black background. This will allow the icon to stand out amongst the rest of the apps.

Adrienne’s

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Home Plan Gallery Events More

HOME

Welcome to ADRIENNE’S CATERING

FEATURED DEAL

CHOOSE COUNTRY CLUB OF BUFFALOAND GET 20% OFF CATERING SERVICES

POPULAR

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Home Screen

The home screen will be the main page. It will show current deals, popular items, coupons, etc. Users will be able to click on each of these to get further information.

Login


Register

Loading Screen

The loading screen will be the first screen viewers will see. It will include our name and

logo, along with an option to register for an

account or login to an existing account.

Home Plan Gallery More

PLAN

Events

PICK A VENUE

CHOOSE YOUR MENU

SELECT A DATE

NUMBER OF GUESTS

PRICE RANGE

BREAKFAST

LUNCH

DINNER

DESSERT

COCKTAIL

WEDDING

SPECIAL OCCASION

BUILD YOUR OWN

OCCASION

MISCELLANEOUS

Home Plan Gallery Events More

GALLERY

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Event Planner

The event planner will allow users to plan

every aspect of their next event. Users will

be able to choose from a variety of options, including the date,

venue, occasion, viewing/selecting

different menus

Gallery

The photo gallery will include a wide range of photography displaying our events, famous dishes, food arrangements, venues, etc.

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COMMERCIAL STORYBOARD

Adrienne’s Catering commercial will focus solely on the food. The commercial will explore the process of our services, which includes the preparation, our chef’s culinary skills, the beautiful presentation of the food, and ultimately the finished arrangement of all the dishes.

The commercial will consist of short videos of each process. Each frame will fade in to the next. We will include our swirl motif by animating it to flow in around the pictures and into the next frame. Short captions of the processes will also be including on specific frames. Each caption will have a voice over. Towards the end of our commercial, our slogan will appear, then followed by the last frame with our company name, logo, and website.

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www.aucatering.com


PREPARED TO PERFECTION

FINEST OF FOODS

FIRST-RATE CHEFS1 2 3

4 5 6

7 8

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BUILDING DESIGN

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3D MODEL

This is a 3D model portraying our companies exterior building. The appearance will consist of an off-white exterior. In addition, the front/top part of the building will be black with our companies name and logo in white. The overall building will have a very modern look to it, supported by a geometric structure. The use of black and white will also add to its modern features. The use of multiple large windows will allow the space to have plenty of natural light, as well as adding an openness to the space.

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INTERIOR BUILDING

The interior will compliment the exterior by mimicking its modern features. We will use sleek furniture and also use black and white accents. The reception desk will be the first thing customers view as they walk into our building, so the use of a clean and innovative design is a key element in portraying our brands identity. The meeting room will be one of the most frequently used room to meet with clients. This room will resemble our brand in its elegance and first class design. The kitchen is most important to our business, so it will be fully loaded with top of the line stainless steel appliances.

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Receptionist Desk

Stainless Steel Kitchen

Meeting Room

adrienne's catering

Documents