adressing increased competintion between hei‘s...
TRANSCRIPT
Adressing increased competintion between HEI‘S
through an integrated digital campus management
m Microsoft European Academic Leaders Conference – Budapest, 2008
Mr. Nils Bauer, Vice President Datenlotsen, Hamburg
Content
Intro Datenlotsen and CampusNet
Key drivers in the field of Higher Education
Case Study Jacobs University Bremen
Datenlotsen and CampusNet
Datenlotsen: Full Size Software and Services for HEI‘s
Datenlotsen
– Software vendor and change driver for HEI‟s
– Setting standard in Germany for individual institution and entire states:
Within 2 years 15 campuses; in 2008 at least 12 more will follow
– Partner in re-engineering work processes and driving innovation in
German universities
Market and Competition
– Major solution in GER are using open
source technology
– Serious international competitor is
Oracle (Benelux and UK)
– International market is mature for
penetration
– CampusNet (today‟s core product)
– AlumniNet (being engineered)
– 2 more products prepared
– Consulting Services for change and
innovation
Software and Services
Datenlotsen took 2 early decisions
1. To develop and distribute large scale applications directed at the core
processes of HEI„s
2. Independent from any technological restrictions
Since 2005 product development and innovation is continuesly
based on Microsoft solutions because customers are asking for it
Today this means:
One stop shopping of universities as Datenlotsen translates into a full
scale sale across the Microsoft product portfolio
Integration of all processes – the key philosophy of
CampusNet
Application
Admission.
Enrollment,
CancellationExamination Diploma
Deregistration
Alumni
Curricular (Planing, Coordination & Ressources)
Finance, Controlling, etc.
Advising&guiding studtens, mobility, acknowledgement of results, etc.
Reporting
Documentation and Filing
IT - Support
Mgm
t-P
roce
ssSu
pp
ort
p
roce
ssC
ore
pro
cess
Students,
Instructors,
Administrators
Management,
etc.
Education & Science
Status Quo of most HEI‘s Diversity of Systems
Internal work process and interaction at Universities:
administration , teaching and research
Very limited structured interaction between faculties
and central offices as well as within the faculties
Integrated Campus Management with CampusNet
Entire academic Lifecycle supported by CampusNet
integrated standard software for
organization, information and actions
digitizes the various business
processes for universities
Provides individualized information for
all user groups: students, teachers,
administrators and faculty staff
CampusNet is market leading Campus
Management System
Integration Of CampusNet in MS Platform
Collaboration Communication eLearning Search Business Intelligence
Portal
SharePointLearning Kit
Legacy Fileserver
Infr
astr
uct
ure
Serv
ices
Acc
ess
Shift is happening around the world
General challenges of Educational Institutions
Introduce new academic structures & titles (Bachelor & Master degrees
following the Bologna declaration)
Increased autonomy => pressure to manage your budget
Increasing need to reduce costs => generate new revenue streams
Usually there are no management and controlling mechanisms in place
The need for a centralized infrastructure and controlling
The need for the ability to integrate existing systems
Increased desire for collaboration
More degrees granted by online schools
Paying tuition fees!
Strategic drivers addressing competition between HEI‘s
Examination
Courses
& Events
4 drivers for HEI’s to address
increasing competitions
1. Managing research activities and corresponding funds - limited but focused- transparent profile visible to all stakeholders, mainly future students
- alliances for competence clusters
2. Interacting with alumni, sponsors and other stakeholders - fundraising- creating base for viral marketing and recruitment of future students
3. Improving efficiency and putting the student in the focus -ensuring most efficient use of funds-providing service to students (and teachers)
4. Offering new services and opening new sources of income-exploring the buying power of students and teachers with return to the university-giving a full lifestyle experience to students and teachers
Enabler IT solutions
Trend
– Growing market “Life
Long Learning”
– Off shore and distant
campuses
– Competition for the best
and brightest
– Access to new sources
of funding
Stakeholder Management
• platforms for career
decisions
• recruitment, marketing
• alumni and funding
Campus Management
• cost efficiency
• Service
Research Management
• Transparency
• Collaboration building
Enabler to compete
m Microsoft European Academic Leaders Conference – Budapest, 2008
Contact: [email protected]
• Adressing increased competintion between HEI‘S
through an integrated digital campus management