adp project – “mobihealth” charles beausse david kanyari teemu levander tobias deckert when...
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ADP Project – “MobiHealth” 1
Charles BeausseDavid Kanyari Teemu LevanderTobias Deckert
When Learning becomes entertainment.
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ADP Project – “MobiHealth” 2
Background
• Pakistan : largest number of illiterates • 1/3 children have access to education• 26 % illteracy rates for girls• Education < 3% of its budget• 74% of Pakistan's population < U.S. $ 2 /day.
For a better future English skills
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ADP Project – “MobiHealth” 3
Our solutionMobiFun!
English skills for teenagers through Nokia S40 phone
Motivation: free internet minutes
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ADP Project – “MobiHealth” 4
DEMO
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ADP Project – “MobiHealth” 5
Market Size and Trends
• Focus 5-10 years kids.
• 25 million kids in the target age
• 91 million mobile phones available
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ADP Project – “MobiHealth” 6
Why us ?Our user:
Social benefits Real learning
effect
Application:Easy handling &
sharing
The market:1st in Pakistan
Marketing:Image push of your
company
MobiFun
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ADP Project – “MobiHealth” 7
Marketing Mix
• Price• Free application• 1€ fee when expanding to other
markets (US, Europe) • Promotion• Website, flyers & posters, events• Word of Mouth bluetooth topics
sharing
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ADP Project – “MobiHealth” 8
Financials
0 1 2 3 4 5 6 7 8 90.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
160.0
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
Our needsAdvertisementnomber of Subscrivers
Half years
K€
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ADP Project – “MobiHealth” 9
Thank you for your attention!
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ADP Project – “MobiHealth” 10
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ADP Project – “MobiHealth” 11
User story
As a Pakistan Kid my parents want me to learn english to secure my future but the school is far away and boring....
... And with my application „MobiFun“ I can train myself, going through different exercises.
After successfully passed the levels I win some free minutes of telecommunication or text messages.