Wireless PowerAdoption – The Road Ahead – Battles

Menno Treffers

London, 16 February 2017

217 February 2017

Topics today

• Mass market adoption of wireless charging

– What is the size of the market?

– How fast is market growing?

– What is driving adoption?

• The road ahead

– Qi expanding in new power profiles and applications

• Assessing past and future battles

– No battle between inductive, resonant, and uncoupled technologies

– The real battle ahead ….

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Competition, Cooperation, Intellectual Property, and Network Effects

Power for a Wireless World

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Adoption – The Road Ahead – Battles

2015 - 2016 mass market adoption

Number of devices to exceed 200 million units for the first time in 2016

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Source: https://technology.ihs.com/584460/wireless-power-up-40-percent-in-2016

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Encouraging consumer perceptions

76% would use if wireless

charging were built into their smartphone

93% find wireless charging

appealing90%

have awareness of wireless charging

WPC 2016 Global Consumer Study with Toluna ResearchDecember 2016

~80% of which plan to purchase wireless charging products

£ £ £ £ £

£££

51%

35%

9%

5%

One

Two

Three

More than three

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Wireless charging is addictive

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WPC 2016 Global Consumer Study with Toluna Research - December 2016

Hello Qi user, how many wireless charging accessories do you currently own?

Where people charge most: at home

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• Current market size: 50-80 M units/year

• Potential market > 500M units/year

• 400+ charger products available today

• All home chargers are Qi compatible

Charge while driving

• Since 2013, the number of car models with factory-installed Qi chargers (on average) has more than doubled each year

• Adopted by nearly ALL global auto manufacturers

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Highest volume where people charge most

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Competition, Cooperation, Intellectual Property, and Network Effects

Power for a Wireless World

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Adoption – The Road Ahead – Battles

More power

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60 – 200 Watt 200 – 2400 Watt

Competition, Cooperation, Intellectual Property, and Network Effects

Power for a Wireless World

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Adoption – The Road ahead – Battles

Uncoupled technology: No battle

• Uncoupled technology not suitable for mobile phone charging

• Practical application is limited to powering IoT sensors at << 1W

– Efficiency is very low

– Regulations limit the exposure of human body to EM fields

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AirFuel Resonant: No battle

• AirFuel Resonant Technology

– 0% market share in mobile phones

– 0% market share in home chargers

– 0% market share in automotive chargers

– Negligible number of product certifications

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Source: http://www.airfuel.org/certified-products/certified-products

AirFuel Qi

Q3 2016 1 87

Q4 2016 0 60

Product Certifications

Competition, Cooperation, Intellectual Property, and Network Effects

Power for a Wireless World

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Adoption – The Road ahead – Battles

There is a real battle ahead …

• Are these products compliant?

• Have they been tested?

• Are they safe?

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Fake Wireless Charging Products

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Example of a fake Qi product

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Non-certified products jeopardize consumer safety

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• Qi products must implement safety features to prevent– Metal objects getting hot

– Mobile phones getting hot

– Generating high voltages in mobile phones and other products

• Non-certified products can be a safety hazard

• The product in the example doesn’t report received power correctly and disables foreign object detection.

Competition, Cooperation, Intellectual Property, and Network Effects

Power for a Wireless World

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Outlook for 2017

Adoption – The Road Ahead – Battles

Looking forward

• Expect:

– Rapid adoption

– More smartphones with Qi built in

– Higher power

– Continuous innovation

• The next battle is to eliminate counterfeit products, and deliver a great, safe, user experience.

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