adopting mobile technologies inside your dealership
DESCRIPTION
Adopting Mobile Technologies Inside Your Dealership. Evan Davis. 23 years in retail 14 years of Web and software development 10 year marine industry veteran Marketing Director for 20+ location dealership Consultant to OEMs and Dealers since 2004 - PowerPoint PPT PresentationTRANSCRIPT
Adopting Mobile TechnologiesInside Your Dealership
Adopting Mobile Technologies Inside Your Dealership
• 23 years in retail
• 14 years of Web and software development
• 10 year marine industry veteran
– Marketing Director for 20+ location dealership
– Consultant to OEMs and Dealers since 2004
• Designed the marine industry’s first mobile app for on-
line inventory management
Evan Davis
Adopting Mobile Technologies Inside Your Dealership
A Typical Day
Adopting Mobile Technologies Inside Your Dealership
Heightened Customer Expectations
Adopting Mobile Technologies Inside Your Dealership
How can we do more with less?
• Examine what we do and why
• Work smarter = Be intentional
• New tools to help:
– Free us from our laptops and PC’s
– Multi-task
– Deliver superior service to
exceed heightened
customer expectations
Adopting Mobile Technologies Inside Your Dealership
How Mobile Fits In Your Dealership
• Sales and Sales Management
– Customer Relationship Management (CRM)
• On-line Inventory Management
– Add, edit, and distribute inventory on-line
• Service
– Remote access to service records
– Customer communications
Adopting Mobile Technologies Inside Your Dealership
Adopting Mobile Technologies Inside Your Dealership
2 Types of Mobile Technologies
• Native Apps
– Self-contained on the device
• Web Apps (Mobile-optimized interface)
– Accessed through the mobile Web browser
Adopting Mobile Technologies Inside Your Dealership
Native Apps
• Designed for specific device/operating system
– Google Android: 16+ device manufacturers (36%*)
– Apple iOS: iPhone/iPad (26%*)
– RIM: Blackberry (23%*)
• Superior performance
• Commonly support off-line use
* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011
Adopting Mobile Technologies Inside Your Dealership
Web Apps
• Mobile-optimized Website
• Accessed through the device’s Web browser
• Compatible across Web-enabled devices
• Rely on Internet connectivity
• What types of devices need to be supported?
• Does it need to support working off-line?
• How critical is performance?
Adopting Mobile Technologies Inside Your Dealership
Selecting the Right Approach
Native App Web App
• Common device • Multiple devices
• On- and off-line use • On-line use only
• Performance is critical • Performance less critical
• Exceed heightened customer expectations
• Productivity and efficiency
• Freedom!
Adopting Mobile Technologies Inside Your Dealership
Mobile Benefits for Your Dealership
O: 813.498.1974 x10037
C: 704.526.9969
Adopting Mobile Technologies Inside Your Dealership
Evan Davis