adopt adapt and flourish the social media change

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Adopt, Adapt and

Flourish

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Chetan Goenka ([email protected])

Mehak Gupta ([email protected])

Milind Gawaskar ([email protected])

Rahul Bahl ([email protected])Shashank Paliwal

( [email protected])

Class of April’ 2011

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Social Networking in your own backyard

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WASTE ON A HUMONGOUS SCALE

Source: IDC Social Media Report,2009

$6 Million

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Seeking help is the human

way of working

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KEY PRINCIPLES OF SOCIAL INTRANET APPLICATIONS

Openness

Anyone who wants to and can take part in the discussion should be allowed to

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Openness

Usability

The ease of use of the application defines its usage and success


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Usability

Dialog

Openness

Knowledge exchange requires UnderstandingUnderstanding requires dialogue


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Recognition

Openness

Usability

Dialog

Recognition is the primary driver of SharingReward it


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BENEFITS OF SOCIAL INTERACTIONS

Knowledge repository Solves problems

Removes duplication Channelize energy

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SAMPLE APPLICATION - BRAINPARK

A new age platform which allows interaction between employees inside in the organization, much in the same way as they

interact on social media outside

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Employee Engagement using Social Media

TRANSITION

Source: http://destinationtalent.com.au/blog/2010/04/30/adoption-of-social-media-by-recruitment-firms/

SOURCING METHODS IN 2010

Source: http://mikeandrewconsulting.com/1012/online-social-networks-change-hr-recruiting-game/

SOCIAL RECRUITMENT

Source: http://mikeandrewconsulting.com/1012/online-social-networks-change-hr-recruiting-game/

RECRUITMENT

• Collaborative platform for recruiter & aspirants

• Pre-screening to save time on hiring process

• Create page on intranet for jobs in pipeline

• Job search engine• Background check• Social presence &

Cultural fit

Source: http://www.techprone.com/10-different-ways-social-media-can-help-hr/

BUILD RELATIONSHIP

• Network expansion among HR community for learning from experts

• Ning: Make own social network free of cost, dedicated towards building relationship with potential talent pool


http://www.hrmtoday.com/

COMMUNICATE

• Communicate important messages & announcements

• Idea generation• Feedback on corporate

policies & decisions• Tag or refer key blogs to

employees rather than sending mails


TRAINING & DEVELOPMENT

• Implement a microblogging tool, such as Yammer or Co-op

• Creating and sharing YouTube videos can be of great help in training employees of company

• Developing micro-training programs for induction training using Udutu Teach Facebook application (scorm 2004 LMS)

• Instant messengers for quick & on the go query resolution


EMPLOYEE MANAGEMENT

• Free, stable and highly usable HRM solution• Modules for personnel information management, employee self

service, leave, time & attendance‚ benefits and recruitment • Fast growing, receptive and knowledgeable worldwide open

source community• Perfect platform for re-engineering and aligning your HR

processes


COMPENSATION & BENEFITS

• SalaryScout: network of users seeking fairness in compensation and benefits.

• Glassdoor: free career community to anonymously share an inside look at jobs and companies

• Salaries, company reviews, interview questions, from current & former employees

• Companies and HR can negotiate better with candidates about compensation via such social media sites.


http://www.salaryscout.com/

CORPORATE BRAND, PROMOTION & ADVERTISING

• promote company to targeted audience on social site

• Employees & managers run online career fairs, talk about life in the company, reach potential talent using social media.

• Information about vision, values, growth can be put in your social media profiles and this will eventually improve your corporate image and personal brand in market.


SOCIAL MEDIA IN INTER-ORGANIZATIONAL

COORDINATION

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SOCIAL MEDIA IN INTER-ORGANIZATIONAL COORDINATION

• Brand BuildingThought leadershipAwareness

• CollaborationIdeasFeedback

• PR/NewsGlobal Communication

• Pioneers: American Express, Archer

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AMERICAN EXPRESS OPEN

• Social media for targeting SMEs

• Open forum to provide business advice & insights

• Idea hub: members can connect with industry experts, customize topics

• Unique visitors – 1 mn in 2009

Source: http://www.toprankblog.com/2010/02/b2b-social-media-winners/

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ARCHER EXCHANGE

• Archer Community –an online social network for customers to interact, share best practices and provide feedback to drive product development.

• Archer Exchange - An online marketplace that enables clients to download applications


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CREE

• Build awareness and promote the benefits of LED technology

• Cree also leverages Facebook and Twitter in a push/pull approach for the website.


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“When memories exceed dreams, the end is near. The Hallmark of a truly successful organization is the willingness to abandon what made it successful and start fresh”

- Michael Hammer

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Future organizations will put people at the center

of progress

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FUTURE ORGANIZATION….

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FUTURE ORGANIZATION….

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ENTERPRISE 1.0 V/S 2.0En

terp

rise

1.0 Hierarchy

InflexibilityOne time zoneSilos & boundaries Long time to market cycleClosed / Proprietary standards

Ente

rpris

e 2.

0 Flat organizationFlexibilityGlobal teamsFuzzy boundariesShort time to market cyclesOpen standards

Source: http://www.e2conf.com/downloads/Enterprise_2_0_what_why_how.pdf

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FUTURE ORGANIZATION

HRSALES &

MARKETING

PUBLIC RELATIONS

CUSTOMER SUPPORT

BUSINES DEVELOPM

ENTLEGAL IT

SOCIAL WEB

Enterprise 2.0

Business & Collective

Intelligence

Collaboration

Web 2.0

Information access &

management

• Improved business knowledge for faster business decisions

• Business collaboration

• Work group computing

• Role based work space

• Social software• Enhanced web

development

• Faster & easier access to corporate information

• Business content integration & data governance resulting in better quality

FUTURE ORGANIZATION - COMPONENTS

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Source: http://www.iirusa.com/upload/wysiwyg/Enterprise%202.0%20Web%20Seminar.pdf

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OUR PERSPECTIVE..

1. Emphasize less on ROI

2. Use Social Media or Lose significance

3. Cultural Impact of Enterprise 2.0

4. HR, Sales and Mktg. – Heavy Use

5. Inversion of the managerial Pyramid

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THANK YOU!

adopt adapt and flourish the social media change

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