adolf aran, jr. : designing a resto menu that works
TRANSCRIPT
Bienvenidos!
DINE CDO November 19, 2015DINE BACOLOD November 24, 2015DINE LEGAZPI/ALBAY December 3, 2015DINE CEBU December 10, 2015
TOURISM 2020:Trends in Travel and
Tourism
From the Reports of Resonance Studies
20 Tourism Trends in Travel & Tourism
1.Conspicuous Leisure2. Global Growth3.China4.Shopping Safaris5.Millions of Millennials6.Wired and Wireless7.Seriously Social8.Sharing Economy9.Athletic Events10.Bleisure
11.Growing Gray12.Accessible Adventure13.Medical Tourism14.Millions of Millionnaires15.Frontierism16.Residential Tourism17.Gay on the Go18.Culture19.Transformative Travel20.Sustainability
Tourism Trends & Menu Trends1.Conspicuous Leisure5. Millions of Millennials7. Seriously Social19. Transformative Travel20. Sustainability
Conspicuous Leisure
1. Social Status is defined through consumption of experiences over materials goods
2. Technology, Travel & Leisure experiences are the most coveted luxuries
3. The rise of Social Media enhance the value4. Spending on leisure and services strengthens
social bonds and helps amplify happiness5. Of the $1.8 trillion spent on luxury goods and
services worldwide in 2012, $1T was spent on luxury experiences – travel and hotels
Experiential & Aspirational Dining
Experiential & Aspirational Dining
MILLIONS OF MILLENIALS
1. 1.8 billion out of 7B people worldwide belong to the Millennial Generation (age 13 – 34)
2. Experiencing everyday life in another country and increasing their knowledge are their top motivations
3. They tend to travel in group4. 54% of the US Millennials that traveled last
year have children living at home5. Millennials like boomers, Gen-Xers, will
change. As they get older they will demand more comfortable, convenient and familiar experiences.
MILLIONS OF MILLENIALS
The Power of Youth
The Power of Youth
Seriously SocialSeriously Social1. Travel reviews have a significant influence
on travel decisions of millennials2. 57% of US millennial travelers take and
post pictures on social media hourly or daily while on vacation
3. 51% of US millennial travelers post comments and updates on Facebook or Twitter hourly or daily
4. Chinese social media travel channel Qyer.com has 1.2M reviews of 94T attractions
5. Free WIFI throughout city centers and tourist corridors will be key to enhancing visitor experience
Instagrammable, Hashtaggable
Instagrammable, Hashtaggable
TRANSFORMATIVE TRAVELTRANSFORMATIVE TRAVEL
1. Transformative travel can be defined as the consumption of leisure experiences through which the tourists gains meaningful and lasting knowledge, skills, experience or spiritual enrichment
2. The value of the English Language teaching market
3. 62% of US International Millennial travelers participate in or want to try volunteering while on vacation
4. An estimated 155M people around the world travel internationally for religious pilgrimages every year
Interactive & Engaging
Interactive & Engaging
Interactive & Engaging
SUSTAINABILITYSUSTAINABILITY
1. The tourism sector accounts for about 5% of global emmisions
2. Visits to Beijing decline again due to air pollution3. Residents in Barcelona, Spain protested against
tourism in August4. Growth in industry in decade ahead more likely to
be impacted by issues related to carrying capacity and impact of tourism on quality of life for local residents
5. As global tourism demand doubles over the next 15 years, emphasis for many destinations will shift from marketing to management of the destination and balancing the interests of locals and visitors
#Forevermore
#Forevermore
Tourism Trends & Menu Trends1.Conspicuous Leisure5. Millions of Millennials7. Seriously Social19. Transformative Travel20. Sustainability
• Experiential & Aspirational Dining
• The Power of Youth• Instagrammable,
Hashtaggable• Interactive &
Engaging• #Forevermore
RelevantConsistentSignature Dish Less is moreBrand Story
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