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    OPTION PRICINGOPTION PRICINGadobe SYSTEMS INC.adobe SYSTEMS INC.

    Olga IvanovaOlga IvanovaAlaina HobbsAlaina HobbsMike TiptonMike Tipton

    Adelaide YegoAdelaide YegoYun YunYun Yun

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    COMPANY overviewCOMPANY overview

    Established in 1982

    Founders included: Charles Geschke andJohn Wamock

    Headquartered in San Jose California

    Operations are conducted in the Americas,Africa, Asia, Europe and the Middle East.

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    COMPANY overviewCOMPANY overview

    Industry: Application Software

    Trades on Nasdaq: ADBE

    Main services offered:Content Authorizing

    Online Marketing

    Customer Experience Management

    Ethical Standards: One of the worlds

    most ethical company by Ethisphere

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    COMPANY overviewCOMPANY overview

    Adobe is a software design company

    Mostly known for it MultimediaPlatform of the name Flash.

    Adobe Flash is used to add animationand video on web pages.

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    OPTIONS PRICINGOPTIONS PRICING

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    Factors of influenceFactors of influence

    Changein rice

    Strikerice or

    K

    Time UntilExpiration

    Volatility Dividends Risk-Free

    rate

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    Factors of influenceFactors of influence

    A change in price of the underlying security

    Changes in the underlying security price can increaseor decrease the value of an option. These price changes

    have opposite effects on calls and puts.

    Strike price

    The strike price determines whether or not an option

    has any intrinsic value. An option's premium (intrinsicvalue plus time value) generally increases as the option

    becomes further in the money, and decreases as theoption becomes more deeply out of the money.

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    Time until expiration

    Generally, as expiration approaches, the levels of anoption's time value, for both puts and calls, decreases or"erodes."

    Volatility of the underlying security

    Volatility is simply a measure of risk (uncertainty), orvariability of price of an option's underlying security. Highervolatility estimates reflect greater expected fluctuations (ineither direction) in underlying price levels. Generally, option

    premiums are higher during periods of volatile futures prices.Because there is increased price risk associated with avolatile market, the cost of obtaining the insurance throughoptions is also greater .

    Factors of influenceFactors of influence

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    Dividends and Risk-free interest rate

    This effect reflects the "cost of carry" of shares in an

    underlying security -- the interest that might be paid for

    margin or received from alternative investments (such as a

    Treasury bill), and the dividends that would be received

    by owning shares outright.

    Factors of influenceFactors of influence

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    THE FACTORS THAT INFLUENCETHE FACTORS THAT INFLUENCE

    OPTIONS PREMIUMOPTIONS PREMIUM

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    CAPITAL STRUCTURE &CAPITAL STRUCTURE &

    LEVERAGELEVERAGE

    Black- Scholes vs. Geske: while Black- Scholes

    model assumes the equitys return volatility is

    not dependent on the equity level, Geskes

    model implies that the volatility of the equitys

    return depends directly on leverage, and isinversely related to the individual stock level.

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    EXECUTIVE STOCK OPTIONEXECUTIVE STOCK OPTION

    EXERCISEEXERCISE

    Adobe awards stock options to its employees in

    order to bring forward the interests of the

    company and its stockholders by providing an

    incentive to attract, retain and reward such

    employees by motivating them to contribute to

    the growth and profitability of the company.

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    foreign EXCHANGEforeign EXCHANGE

    OPTION CONTRACTSOPTION CONTRACTS

    Maturity dates range from 1 month to 12 months

    Yen, British Pound and Euro

    As of December 3, 2010, the total value of outstanding

    contracts was $1,035.8 millions, including $570.1

    millions in Euro, $226.6 millions in Yen and $243.1

    millions in other foreign currencies.

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    OPTION STRATEGIES ATOPTION STRATEGIES AT

    ADOBEADOBE

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    OPTIONSOPTIONS

    Call- The right to buy an asset at a certainstrike price K

    Put- The right to sell an asset at a certainstrike price K

    Note that one contract is worth 100 shares

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    OPTIONS STRATEGIESOPTIONS STRATEGIES

    Bear Bull Butterfly

    tra le tra ngle trip

    Strap

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    BEAR SPREADBEAR SPREAD

    Profit from a decrease inProfit from a decrease inthe price of the stockthe price of the stock

    Buy a call with strikeBuy a call with strike

    price K2 and sell a callprice K2 and sell a callwith strike price K1< K2with strike price K1< K2

    Buy a put with strikeBuy a put with strikeprice K2 and sell a putprice K2 and sell a putwith strike price K1< K2with strike price K1< K2

    Total Profi t

    -10

    -5

    0

    5

    10

    15

    20

    25

    1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46

    Total Profi t

    General Profit structure

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    Bull SPREADBull SPREAD

    Profit from an increaseProfit from an increasein the price of thein the price of thestockstock

    Buy a call with strikeBuy a call with strikeprice K1 and sell a callprice K1 and sell a callwith strike price K2>with strike price K2>K1K1

    Buy a put with strikeBuy a put with strikeprice K1 and sell a putprice K1 and sell a putwith strike price K2>with strike price K2>K1K1

    Total Profit

    -25

    -20

    -15

    -10

    -5

    0

    5

    1 4 7 10131619222528313437 40 434649

    Total Profit

    General Profit structure

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    ButterflyButterfly

    Profit when the stock priceProfit when the stock priceremains close to theremains close to themiddle strike pricemiddle strike price

    Buy a call with strike priceBuy a call with strike price

    K1, sell 2 calls with strikeK1, sell 2 calls with strikeprice K2, and buy anotherprice K2, and buy anothercall with strike price K3.call with strike price K3.K1

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    StraddleStraddle

    Profit from a largeProfit from a largevariation in thevariation in thestock price (positivestock price (positive

    or negative)or negative) Buy a call and a putBuy a call and a put

    with the same strikewith the same strikeprice K and theprice K and thesame expirationsame expirationdate.date.

    Total profit

    -5

    0

    5

    10

    15

    20

    25

    30

    35

    1 5 9 13 17 21 25 29 33 37 41 45 49 53

    Total Profit

    General Profit structure

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    StrangleStrangle

    Profit from a largevariation in the stock

    price (positive ornegative). Need

    higher shift in pricethan we needed to

    profit from a Straddle

    Buy a call with strike

    price K2, and buy aput with strike priceK1< K2

    Total profit

    -5

    0

    5

    10

    15

    20

    25

    30

    35

    1 5 9 13 17 21 25 29 33 37 41 45 49 53

    Total Profit

    General Profit structure

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    StripStrip

    Profit more from aProfit more from a

    decrease in Stockdecrease in Stockprice than anprice than an

    increase.increase.

    Buy one call atBuy one call at

    Strike price K andStrike price K andbuy two puts atbuy two puts at

    strike price K.strike price K.

    Total Profit

    -10

    0

    10

    20

    30

    40

    50

    60

    70

    1 5 9 13 17 21 25 29 33 37 41 45 49 53

    Total Profit

    General Profit structure

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    StrapStrap

    Profit more from anProfit more from an

    increase in theincrease in the

    stock price than astock price than adecreasedecrease

    Buy two calls atBuy two calls atStrike price K andStrike price K and

    buy a put at strikebuy a put at strike

    price K.price K.

    Total Profit

    -5

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    1 5 9 13 17 21 25 29 33 37 41 45 49 53

    Total Profit

    General Profit structure

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    resultsresults

    The options that we used expired on April 15th at aclosing stock price of $34.51

    The Butterfly strategy was the most profitable since thestock price did not shift far away from the original stock

    price of $34.37

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    ARBITRAGE OPPORTUNITIESARBITRAGE OPPORTUNITIES

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    Lower/upper boundsLower/upper bounds

    Profitable arbitrage opportunities are present ifan option price is above the upper bound or belowthe lower bound.

    To calculate the upper and lower bounds of a non-dividend-paying American call option, we use theformula:

    max(So-Ke-rt,0) C So

    To calculate the upper and lower bounds of a non-dividend-paying American put option, we use theformula:

    max(K-So,0) P K

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    Lower/upper boundsLower/upper bounds

    EXAMPLEEXAMPLE

    Call Option: $2.75; So=$34.37; K=$32.00; r=0.78% (1-year LIBOR rate); T=1 month (Expiration May 20, 2011)

    Lower Bound:max(So-Ke-rt,0) max(34.37-32e-(0.0078x1/12),0)max($2.58,0)

    The lower bound of $2.58 is not violated because the optionis priced at $2.75.

    Upper Bound: So $34.37The upper bound is not violated because the option is

    priced under the upper bound, which is the stock price, of$34.37.

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    PUTPUT--CALL PARITYCALL PARITY

    The put-call parity is a formula that shows therelationship in the pricing of call options and putoptions.

    The following formula can be used to find the put-callparity on Adobes stock options:

    So-K C-P So-Ke-rt.

    On the call option examples given above, thecorresponding put options should fall within the pricerange: C+ Ke-rt-So P C+K-So.

    Similarly, for the put option examples given above,the corresponding call options should be pricedwithin the range: So-K+P C So- Ke-rt+P.

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    PUTPUT--CALL PARITY eXAMPLECALL PARITY eXAMPLE

    Call Option: $2.75; So=$34.37; K=$32.00;r=0.78% (1-year LIBOR rate); T=1 month(Expiration May 20, 2011)

    The corresponding put option should be pricedwithin the range: C+ Ke-rt-So P C+K-So

    $2.75+32.00e-0.0078x(1/12)-34.37 P$2.75+32.00-34.37 $0.17 P $0.38

    The current put option is priced at $0.55 whichis outside the range it should be. Therefore, anarbitrage opportunity is present.

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    CONCLUSIONCONCLUSION

    While arbitrage opportunities are sometimes presentWhile arbitrage opportunities are sometimes presentin the market, the market is usually still efficientin the market, the market is usually still efficientonce transaction costs are taken into consideration.once transaction costs are taken into consideration.

    In cases where profitable arbitrage exists even afterIn cases where profitable arbitrage exists even aftertransaction costs are accounted for, arbitragerstransaction costs are accounted for, arbitragersquickly act on these market inefficiencies and thequickly act on these market inefficiencies and thearbitrage opportunities quickly disappear until thearbitrage opportunities quickly disappear until themarket returns to normal.market returns to normal.