2006 Adobe Systems Incorporated. All Rights Reserved.

Cornel Creanga

Platform EvangelistAdobe Systems, Inc.

Adobe Dynamic MediaEco-System

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Value proposition

2006 Adobe Systems Incorporated. All Rights Reserved.

Flash Platform

Flash player adoption Flash Player is already installed on 99% computers

The latest version of Flash Player reached a 50% market penetration in only two months, and now it is installed on 72%

80% percent of Internet videos are viewed with Flash (it was only 60% several years ago)

More than 1 billion mobile devices have installed Flash Player Lite

Also the AIR platform is installed on more than 100 millions computers, allowing to create easily offline solutions.

There are more than 1.5 millions Flash Developers and more than 0.2 millions Flex Developers

2006 Adobe Systems Incorporated. All Rights Reserved.

Adobe’s Revenue Source

Applications

Video Websites Rich Internet Applications

Cross-MediaPublishing

Clients (free)

PDF HTMLFlash

Servers Services

“Share” “Pacifica” “Cocomo”

Tools

Creative Suite

Flex Builder

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Web Leaders

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Content Providers

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Networks

...

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Europe

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Leverage Premium Content & User Experience

VOD, Catch-up TV

Social Applications Rich Media Applications

Live Events

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Pay VOD(TV Navigation)(Zero Install, Flash 98%Penetration)

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Catch-up TV(Zero Install, Flash 98%Penetration)

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BBC’s iPlayer

WEB Browser evolving from Windows to Flash Player

Launched Christmas ’07

10 times more traffic since launch vs former technology

>100m Video played since Xmas

800K unique viewers/day

25 min average video consumption (vs. 13 min on TV)

10% of UK’s Internet traffic

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Live Events(Zero Install, Flash 98% Penetration)

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