WONDERFUL INDONESIAIndonesia.Travel Digital Marketing Optimization

Silo communication between team

Lack of data managament

I N D O N E S I A . T R A V E L : 2 0 1 6 S i t u a t i o n

Complex web navigation

“ L O O K - B O O K - P A Y ”T r a n s f o r m a t i o n

DREAMINGIndonesia is a potential destination for tourist

PLANNINGPlanning to-dos and to-don’ts, budgeting and scheduling the trip

BOOKINGTicket flights, hotels, and various accommodations in Indonesia

EXPERIENCINGExperiencing thejourney in Indonesia through social media

SHARINGSharing experiences and feedback from toursit through user generated content

Pre-travel Travel Post-travel

I N D O N E S I A . T R A V E L : C u s t o m e r J o u r n e y

I N D O N E S I A . T R A V E L : O u r C u r r e n t P a r t n e r

Dedicated Partner Landing Page

Optimization through Digital Advertising

Initiate Digital Partnership

I N D O N E S I A . T R A V E L : “ B O O K - P A Y ” O p t i m i z a t i o n

Monitor millions of customer

Analyze user behavior

User segmentation

D A T A i s t h e v o i c e o f t h e c u s t o m e r

I N D O N E S I A . T R A V E L : F r o m d a t a t o r e a l - t i m e o f f e r i n g t o e a c h m a r k e t

Australia Europe Singapore Middle East

Audience personalization

User generated content optimization

Content testing and experimentation

C O N T E N T i s h o w y o u r e s p o n d t o y o u r c u s t o m e r

Modern Personalization Nature Personalization

Diving Personalization

W e b / M o b i l e P e r s o n a l i z a t i o n S a m p l e f o r A u s t r a l i a A u d i e n c e ( I n t e r e s t )

W e b / M o b i l e o p t i m i z a t i o n t h r o u g h c o n t e n t

m a r k e t i n g t e s t i n g

ADS

ANALYTICS

DEVICE

SOCIAL

C a m p a i g n O r c h e s t r a t i o n :I n d o n e s i a V i l l a g e T o u r i s m

Indonesia Vi l lage Tourism creative development, user generated content and landing page optimization

Offering cal l to action to booking partner and package information

D I G I T A L A D V E R T I S I N G :I N D O N E S I A V I L L A G E T O U R I S M

Online advert is ing targeting specif ic audience to increase quality traff ic into Indonesia Vi l lage Tourism landing page

600%Web/Mobile engagement

55%Average time on site

80.000+Leads

18%Bounce rate

1:26Return on investment

Ads to partner

THANK YOU