adobe 2015 paul taylor v1.3 (20 mins)
TRANSCRIPT
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© 2013 SAPIENT CORPORATION | CONFIDENTIAL
WANT TO CREATEVALUE AND LOYALTY FOR YOUR
BRAND?
STORY AND EXPERIENCECOMBIN
E
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ETHNOGRAPHYWIREFRAMINGDESIGN THINKINGFIELD RESEARCHCUSTOMER JOURNEYSCOMPETITOR ANALYSISHEURISTIC EVALUATIONCREATE PERSONASPRODUCT DESIGNREQUIREMENTS GATHERINGINTERACTION DESIGNINFORMATION ARCHITECTUREUSABILITY TESTINGSCOPE MANAGEMENTPROTOTYPINGEXPERIENCE MAPSSTORY MAPPINGCOPY WRITINGCLIENT PRESENTATIONSFEATURE PRIORITISATIONDESIGN THINKING EVANGELISMBRAND (+ STORY)
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AS UX PROFESSIONALS WE NEED TO GO A BIT FURTHER INTOBRAND STORYTELLING
AND DISCOVER HOWSTORY + EXPERIENCE
LEADS TOVALUE + LOYALTY
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Virtual space
Emotional space
Physical space
WE CALL IT STORYSCAPING
A landscape of emotional engagement and
experiences where consumers connect with
stories at any point and in any channel, allowing the
brand to become part of the consumer’s story.
Invite and create action among your target
audience. Get rid of the full stop and replace it with a
comma, to make it intuitive for consumers
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PLAYWITH
POSSIBILITIES
ORGANISING IDEA
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ORGANISING IDEA
ACTIVATE
AWESOME
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ORGANISING IDEA
LET KIDS BE
KIDS
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ORGANISING IDEA
LET KIDS BE
KIDS
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FUTURE:TOUCHLESS INTERFACES
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FUTURE:THOUGHT ACTIVATED TECHNOLOGY
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FUTURE:IMPLANTED TECHNOLOGY
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CREATE WORLDSNOT JUST
WEBSITES
Paul Taylor, Creative Director – Experience Design, SapientNitro @taylor19