Vehicle wraps, a growing trend in outdoor advertising, is a very rapidly growing sector of the advertising industry.

ARD Ventures, a venture capital firm, has studied the

phenomenon of wrapped cars and estimates that a single vehicle's advertising message is viewed by motorists and pedestrians as many as 70,000 times a day.

By Andrew Adam Newman

(The New York Times) AUGUST, 2007

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1 Wrap advertising Car wrap?

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Car wrap

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3 ROI

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4 , ,

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5

3 6 12

1 800

3 1710

3 420

3 1620

6 120

3 600

3 1620

6 480

6 840

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6

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2. 10 ;

3. 15% ;

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3 6 12

1 080 1 980 3 600

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7

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3900

Micro car SMART FOR TWO

A DAEWOO MATIZ, RENAULT TWINGO, TOYOTA AYGO, VW LUPO

B HYUNDAI ACCENT, FORD FIESTA, OPEL CORSA, SUZUKI SWIFT

3900 4800 C FORD FOCUS, TOYOTA COROLLA, OPEL ASTRA, VW GOLF

4800

D FORD MONDEO, OPEL VECTRA, TOYOTA AVENSIS, VW PASSAT, AUDI A4, BMW 3 SERIES, MERCEDES C-CLASS

E FORD CROWN VICTORIA, HOLDEN COMMODORE, OPEL OMEGA, AUDI A6, BMW 5 SERIES, MERCEDES E-CLASS

F AUDI A8, BMW 7 SERIES, MERCEDES S-CLASS

Small MPV PEUGEOT PARTNER, KODA ROOMSTER, OPEL MERIVA, FIAT IDEA, FORD FUSION, MAZDA5, OPEL ZAFIRA, RENAULT SCÉNIC, VW TOURAN

Small Off-Road

4x4

DAIHATSU TERIOS, MITSUBISHI PAJERO IO , SUZUKI JIMNY, HONDA CR-V, BMW X3, FORD ESCAPE, TOYOTA RAV4

.

Large MPV FORD GALAXY, TOYOTA PREVIA, RENAULT ESPACE

Large Off-Road 4x4

FORD EXPLORER, BMW X5, JEEP GRAND CHEROKEE, VW TOUAREG, CADILLAC ESCALADE, RANGE ROVER, TOYOTA LAND CRUISER

-

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