admob developer day: developer survey + network statistics (fyall)

AdMob Metrics: Platforms

2009 AdMob, Inc. Confidential & Proprietary

Agenda

Developer Survey

Network Statistics

User Survey

47% of devs plan to develop for more than 1 platform in the next 6 months

Which of the following platforms do you currently develop for or have plans to develop for in the next 6 months?

2Visit http://metrics.admob.com

• 58% of respondents develop for the mobile web

Developers going cross platform

©2009 AdMob, Inc. Confidential & Proprietary

iPhone and Android have the greatest percentage of satisfied developers with the platform while Blackberry has the lowest

If you have an app on any of the following platforms, how satisfied are you with the platform?


Note: Satisfied as defined by % of respondents who selected “Very Satisfied” or “Somewhat Satisfied”

Developers use a mix of different business models to monetize their apps

How do you make money from your apps or mobile sites?


Note: % of respondents using advertising may be overweight due to respondents being sourced through AdMob’s Publisher Newsletter

Agenda

Developer Survey

Network Statistics

User Survey

Handset Share vs AdMob Mobile Web/App Usage

1Canalys 2009 Market Share. http://www.canalys.com/pr/2010/r2010021.html.2AdMob Operating System Share, Feb 2010.

Smartphones and Mobile Internet Devices on the rise


Android gaining momentum


Regional Difference Exist


Strong iPhone and iPod growth is international


• >36 million unique iPhone and iPod touch devices in the AdMob Network

New Devices Driving Traffic Growth

Vast Majority of Android Traffic comes from US• Motorola Droid is the most popular Android device, followed by HTC Magic, and HTC Hero

Agenda

Developer Survey

Network Statistics

User Survey

Android shows similar download usage as iPhone


• 21% of Android users buy at least one paid app a month, compared to 50% of iPhone users

Survey based on 963 respondents in February 2010. Visit http://metrics.admob.com for more details

Almost twice as many iPhone and iPod touch users regularly download paid apps as Android and webOS users


iPhone OS users more satisfied with their device compared to Android device users and webOS device users

Are you likely to recommend your device to a friend or colleague?


iPhone users demonstrate high purchase intent in the iPad; device users across all platforms interested in the iPod touch

Which of the following devices do you currently own or are you likely to purchase within the next 6 months? (Please select all that apply)


User Survey Summary

Users across all platforms are highly engaged with apps; iPod touch users even more• Android and iPhone users spend 79-80 min/day using apps, 100 min iPod Touch, 89 min webOS• Android and iPhone users download ~9 new apps/month, ~12 iPod touch, ~6 webOS

Twice as many iPhone users regularly download paid apps as Android and webOS users• iPod touch users that purchase paid apps spend $11.39 vs. $9.55 webOS, $8.36 Android, $8.18 iPhone• Android users that purchase paid apps download 5.0/month vs. 4.6 iPod touch, 3.6 iPhone, 2.5 webOS

iPhone and Android users willing to recommend their device to others• 91% iPhone, 88% iPod touch, 84% Android would recommend• 69% of webOS users would recommend their device

Purchase intent for non-smartphone devices varies across platform and devices• iPhone users are ~3x more likely to purchase an iPad vs. Android users and ~2x as webOS users• Smartphone users display greater purchase intent with the Apple iPad relative to the Amazon Kindle

1

Survey based on 963 respondents in February 2010 recruited from the AdMob network. No incentives were offered for completion. Visit http://metrics.admob.com for more details.

Developer Survey Summary

Publishers are increasingly focused on developing for multiple platforms•31% of developers are currently developing for >1 platform•Almost half (47%) plan on developing for >1 platform in the next 6 months•58% of developers currently develop mobile Web sites

Considerable cross-development from iPhone and Android developers•More than 70% of iPhone devs plan to develop for Android over the next 6 months•Close to half of Android devs (48%) plan to develop for iPhone in the next 6 months

Developers are generally satisfied with their app’s success on mobile platforms•64% rate their app as “very” or “somewhat” successful•Developers are most satisfied with iPhone platform and least satisfied with RIM


1Sample size for each of the platforms was 47 Apple iPhone OS, 50 Android OS, 13 RIM Blackberry OS, 9 webOS, 17 Symbian OS, 7 Windows Mobile 6.x OS, 4 Adobe Flash Lite, 19 J2ME; some developers develop for multiple platforms

Survey based on 108 respondents of AdMob developers in March 2010. Visit http://metrics.admob.com for more details.

Themes

• iPhone and Android are driving mobile web growth from users, developer interest, and network statistics

• Shipments or Market Share vary different from mobile usage

• iPhone and Android similar usage behavior, high satisfaction, but lower paid apps

• Differences exist regionally

• Traffic from smartphones, feature phones, and mobile devices is rising but at different clips

• iPhone / iPod has a huge lead


admob developer day: developer survey + network statistics (fyall)

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