admixer.publisher - ad server solution for publishers
TRANSCRIPT
FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Password
LOGIN
JUNE 2016
ONE SOLUTION TO FIT ALL PUBLISHER NEEDS
SELLING RULES Possibility to connect external monetization sources through
Admixer.AdExchange or add own one.
INVENTORY MANAGEMENT Unlimited number of sites and ad
units, ability to target audience on all sites and monetize inventory more
effectively.
WHAT IS ADMIXER.PUBLISHER?
AD CAMPAIGNS MANAGEMENT Run and monitor ad campaigns
efficiency with library of different ad formats and yield reports.
ДЕСКТОП, ПЛАНШЕТЫ, ТАЧ СКРИН DESKTOP, TABLETS, TOUCH SCREEN
Notifications system
INTERFACE - MODERN AND USER-FRIENDLY
Horizontal navigation
No pop-ups
Context-sensitive help
Report data visualization
Customizable desktop with widgets for quick launch and key processes monitoring.
INTERFACE: DESKTOP
Have troubles? - Just click on HELP button to go to detailed guide. Need technical requirements for creatives? Open our manual on formats!
ONE-CLICK HELP
ADVERTISING INVENTORY
FILL RATE BY COMMERCIAL IMPRESSIONS FOR EVERY AD UNIT
Audience segmentation
Support all the existing ad formats: banners, rich-media, video, teasers, and mobile ads
Top-down structure of sites and ad units
Flexible limitations on ad delivery
Estimation and forecasting of used inventory
SELLING RULES
CHOOSE MONETIZATION SOURCE FROM THE LIST OR ADD YOURS
REVENUE AND ECPM FOR BETTER SOURCE CHOICE
ADJUST TARGETING TO MONETIZE SPECIFIC AUDIENCE
MONETIZE RESIDUAL INVENTORY
Manual and automated rules for ad delivery with the max benefit
Bid floor for every monetization source
Admixer.AdExchange: connect to external monetization sources, RTB and partner programs
Integration with Admixer Display, Video, Mobile and Teaser networks
Repurchase by agency
Residual traffic monetization: partners’ programs, teaser ad or ad exchanges,
contextual ad
Ad networks and RTB
6.00 4.50 3.00 2.00 1.00 0.50 0.05
CPM
Direct sale
Visitors interested in «SPORT» news
Iphone users
Visitors from North America
Metropolitans with iPad
1 SINGLE OUT NECESSARY AUDIENCES
SET UP SELLING RULES
SELL EFFECTIVELY AND HIGH-PRICED. START TO EARN MORE!
2
3
Ad units and ad formats
Geographic attributes
Platforms
You can group unique users from all sites within one account in Audience by such parameters:
HOW TO SINGLE OUT AUDIENCE AND TARGET SELLING RULE ON IT
eCPM: 6.75
eCPM: 5.97
eCPM: 4.25
eCPM: 5.12
eCPM: 6.15
eCPM: 3.35
eCPM: 1.25
eCPM: 0.48
Residual traffic monetization on usual terms
SELLING RULES
Devices
ADVERTISING CAMPAIGNS
Support all the existing ad formats: banners, rich-media, video, teasers, and mobile ads
QUICK ACCESS TO CREATIVES
CAMPAIGN PRICE CALCULATOR
STATUS SHOWS PROFILE FULFILMENT BY DAYS. SO WE CAN FORECAST AND SEND A NOTICE ABOUT PROFILE UNDERDELIVERY
PRIORITIES OF AD DELIVERY
Various pricing models (CPM, CPC, Flat Fee)
Built-in template library for easy creatives creation of any complexity
TARGETING SETTINGS
Estimation, forecasting and analysis of campaign performance according to defined targeting options and ad delivery Block undesirable advertisers or creatives.
GEO TARGETING
SET TIME PLATFORMS AND DEVICES
URL- TARGETING
AUDIENCE TARGETING Deliver ad using DMP (data about visitors and their devices).
Include and Exclude cities, regions, countries.
Targeting on defined operational systems and devices.
Deliver ad on pages meeting URL rules.
Set limits on frequency capping and delivery distribution of the profile.
BLACK LISTS
z EVEN THE MOST DIFFICULT CREATIVES EASY TO SET UP
Library with default formats
Customizable creatives
Upload creatives in one-click
Event tracking
More than hundred of different metrics and data slices
REAL-TIME REPORTS
Choose reports to provide advertiser with access to them.
Any report can be saved in one of such formats PDF, CSV or XLSX
CHOOSE REPORT TO DISPLAY
VISUAL DATA PRESENTATION
UNLIMITED PERIOD OF DATA STORAGE
Frequency distribution analysis of ad delivery
Confirmed views
Event tracking for each creative
Post-click analysis
USERS AND CLIENTS
TRANSPARENT PARTNERSHIP
CRM for publishers: clients and advertisers contact details
Yield reports on ad campaigns
Customizable access rights for agencies and direct clients
FLEXIBLE ACCOUNT ADMINISTRATION
Built-in user roles: administrator, manager and client
Customizable user roles for each site
Unlimited number of account users
Standard support by e-mail and extended support for PRO plans
Dedicated account manager for enterprise level clients
Globally available, fault tolerance and reliability (99,97% uptime).
FULL CLIENTS SUPPORT
ADMIXER platform is initially developed to take the advantage of modern tenant cloud technologies based on
Windows Azure CDN for quick and reliable content delivery around the world.
«Quick start» and context-sensitive help
WE WILL HELP WITH MIGRATION AND ADAPTATION TO THE SYSTEM
Contact us
Dmitriy Sheremetiev Head of sales
ADS DELIVERED.