admission to accommodation. our product "eazypg.net is a campus-centric virtual help- desk and...
TRANSCRIPT
ADMISSION TO ACCOMMODATION
OUR PRODUCT
"EazyPG.net is a campus-centric virtual help-desk and a virtual marketplace for admission, accommodation & lifestyle needs backed by the on-ground services of CamPMitra & PGeons. "
PROBLEMS
•No authentic firsthand college profiling - random and unorganized info available on colleges.
•No single platform to access all the lifestyle services surrounding college.
• Lack of in-campus accommodation.
•No efficient student focused single platform to access all the PGs and match compatible room-mates.
SOLUTIONSCampMitra
• Campus Insights: Info of admission to placements at one place.
• Camp Surrounds: Info & CTA platform of lifestyle services.
• CampMitra Chat and Seniors Talk.
EazyPG• 3S: Search.Sort.Select. 60 Points information, address, map-links, calling time, 360
degree views, floor plans, detailed camp surround info, owner reviews, tenant reviews.
• PGeons: Personal move-in superhero assigned automatically will take care of everything till you get your PG.
• SAC: Socio Academic Compatibility. An algorithm based tool to find your compatible room-mate based on social and academic interests.
• Integrated services like laundry, pack and movers, mess and tiffin.
• Speedify PG move-ins: Get a PG online within 6 hours.
OUR PRESENT WEBSITE
MARKET SIZE
• 6 lakh enrolled students in about 150 colleges in Delhi NCR.
• 3 lakh needs to live in PGs/flats etc on a shared basis.
• 3 lakh+ students use different lifestyle services surrounding colleges.
• Around 2500+ PG owners with about 50k beds in Delhi NCR.
• Around a million people search for PGs including students in Delhi NCR.
• PG renting market is growing at constant rates with increase of educational institutions.
REVENUE MODEL
• PG owners charged 30% for each bed booked through EazyPG.
• Students paying for the premium package and pro-contact package.
• Listing or traction based commission from all lifestyle service providers in Camp Surround.
LETS TALK ABOUT COMPETITION • Only student focused website.
• Not eliminating human touch but builds trust and efficiency through PGeons.
• Socio Academic Room-mate Compatibility.
• Providing Access to lifestyle needs at one place.
• Operating internally within the college and through a student body in each college.
• Easy and free user acquisition through CampMitra.
• Different markets: Indirect competitors like other real estate portals are not being used by students.
• No logistic or customer care units to be handled for Camp Surround and Lifestyle Services as they are delivered by local merchants and players.
• College info providing websites are dealing before-admission issues.
GO TO MARKET STRATEGIES
• Launched a MVP and collected user responses.
• Perfecting the product in the current market and finding a team.
• Expanding through forming a team in each location.
•Main way of acquiring new users is through CampMitra services which is free and offering consulting services to students.
WHO WE ARE
• SRIJAN RAJ(2nd Year, EE) Founder, Role in product management, business and marketing strategies, overall management and HR.
• FRANKLE MUCHAHARY(2ndYear, PCT) Co-founder, Publicity, Developer.
• AMIT RANJAN(2nd Year, ENE) Co-founder, Customer Relations, Developer.
TRACTION• Lunched website with Camp Mitra profile on DTU and 25 PGs with just an initial investment of Rs 15k. (15 July'15)
• Answered more than 10000 queries from parents and students through CampMitra by various channels and helped 1000 students in getting admission.
• Booked around 200 beds in a market of 350 vacant beds.
• Matched 100+ compatible room-mates based on social and academic interests.
• Generated a profit of Rs. 80k + in an active span of just one month. Increased online shares in booking of PG beds from 4% to 70%.
FINANCIAL NEEDSAs we want to perfect and fine tune the product then scale up to 100 colleges and 1500 PGs by March end 2016, we needs funds for• 3 lakh for PG Inventory.
• 1.5 lakh for college profiling.
• 1.5 lakh for Tech (Web and App).
• 3 lakh for marketing and publicity.
• 1 lakh for emergencies and other needs.
Our business model is self-sustaining and hence we will start generating revenue just after being operational as we can see it in EazyPG DTU.
THANK YOU