adma forum gbu_final
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DYLANDYLANDAVIDDAVID
DISSECTDISSECT I SS DEMYSTIFYDEMYSTIFYD
GOODGOODBADBADUGLYUGLY
WHATWHAT
WHOWHO
WHYWHYSTRATEGY STRATEGY STRATEGY STR A TEGY RESULTSRESULTS
WORKWORK
BREEZE ‘TORTURE TEST’
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
ZV MAGAZINE ‘YELLOW CARD’
• 90,858 visitors
• 8,106 eCards
BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
TASTETASTE
SEGO ‘MONUMENT’
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
the demand for the demand for vaccines vaccines preventing preventing cervical cancer cervical cancer increased by increased by 556%556%
‘GINGERBREAD HAKA’
• • 2,827 bakery 2,827 bakery votes to datevotes to date
• • 26,170 hits per 26,170 hits per dayday
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
DIAMOND SHREDDIES
GOODGOODSTRATEGY STRATEGY RESULTS
319,987319,987Canadians have votedCanadians have voted
CITY MAIL ‘LOG CABIN’
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
‘MAGIC SALAD PLATE’
BADBADSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
TROJAN ‘VIBE’
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
UGLYUGLYRIP OFFRIP OFF
CAJA BANK ‘SENSE & SENSIBILITY’
GOODGOOD• • 7,000 new customers 7,000 new customers • • Over €2 million Over €2 million deposited in just deposited in just 40 days40 days
STRATEGY STRATEGY RESULTS
UGLYUGLYSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
CHARITYCHARITY
‘GIVE A FEW BOB’
• • £7m media interest£7m media interest• • Viewed by 83% of Viewed by 83% of UK populationUK population• • Regular Monthly Regular Monthly donations increased donations increased up by 580%up by 580%
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
UGLYUGLYSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
HEARTLANDHEARTLAND
INCREASED SALES BY 3% IN FIRST MONTH
Raised €170,000 more than any previous campaign
‘SAFIYA’
OVER 60,000 LETTERS HELPED SAVE SAFIYA’S LIFE
SCOTTEX ‘STRONG MAIL’
AMBIENTAMBIENT
SINSSINS
SI� �LustLustLuLuGluttonyGluttonyGlGl GreedGreedGrGr SlothSlothSlSl WrathWrathWrWr EnvyEnvyEnEnPridePride
• • 51 leads51 leads
• • £1.17m in £1.17m in revenuerevenue
• • £210,00 cost£210,00 cost
GOODGOODSTRATEGY STRATEGY STRATEGY STRATEGY RESULTSRESULTS
ENDEND
GOODGOODBADBADUGLYUGLY