adliterate aphorisms
DESCRIPTION
New aphorisms about brands, advertising and social meidaTRANSCRIPT
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Brand owners worry rather too much about consistency and rather too
little about coherence.
http://www.flickr.com/photos/chrisseserville/148872910/
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Planners sell.Creatives multiply
http://www.flickr.com/photos/28526678@N00/185387364/
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The orthodox in one category is often revolutionary in another
http://www.flickr.com/photos/justjo/37688225/
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In the world of 2.0 brands should proceed…with
cautionhttp://www.flickr.com/photos/abhayah/230994526/
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Creative businesses should define themselves by the medium they work in
not the media in which their work appears.
http://www.flickr.com/photos/dberryhill/245438085/
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Social media is about conversation. Brands only have
a role if they can make the conversation better
http://www.flickr.com/photos/good_day/99153933/