A.D.K.A.R.A Model for Change

Michael Quinn

EA 516

Designing Educational Offerings

CHANGE

Change is the law of life.And those who look only to the

past orpresent are certain to miss the

future!…John F. Kennedy

A.D.K.A.R.AwarenessDesireKnowledgeAbilityReinforcement

AWARENESSCreate an Awareness of the need

for change.Why is change necessary?Why is change taking place

now?What is wrong with the way we

are doing things now?What is the risk of not

changing?

DESIREUnderlying factors that influence

an individual’s desire to changeWhat is the nature of the

change?How will this change impact

me?What’s in it for me?What motivates individuals?

KNOWLEDGE Make an individual aware of a change

and elevate their desire to changeAn understanding of how to changeA clear understanding of what

needs to be doneTraining and EducationDetailed information on how to use

a new process, system or toolA clear understanding of the new

roles.

ABILITY Ability is the act of doing

Has the individual had enough time to practice?

Has the individual been coached along the way?

Have resources been available to support the development?

Ongoing teaching, coaching and mentoring are critical components

REINFORCEMENTReinforcement help sustain a

change and builds momentumMust be meaningfulThey are associated with actual

accomplishmentsWhen there are accountability

measures in place