dynvibeADIDAS SUPERSTARST W I T T E R V S F A C E B O O K - A N D T H E W I N N E R I S . . .

Monitoring and analysing your online reputa�on www.dynvibe.com Skype : dynvibe contact@dynvibe.comdynvibe

4,960 conversations:70% on twitter 25% on facebook 5% on blogs

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DYNVIBE PLATFORM IS DESIGNED TO LISTEN, OBSERVE, FOLLOW, AND ANALYZE YOUR ONLINE REPUTATION.

OUR FUNCTIONAL AND EASY TO USE PLATFORM:- MONITORES THE ONLINE CONVERSATIONS ABOUT YOUR BRAND FROM THE SOCIAL MEDIA: BLOGS, FORUMS, NEWS, TWIVER, FACEBOOK, YOUTUBE AND FLICKR.- PROVIDES DASHBOARDS TO ANALYZE TRENDS AND COMPARE DATA.

GERRY MCKAY, A UK WEB DESIGNER WORKED ON 2 NEW VIRTUAL ADIDAS SUPERSTARS MODELS. HE REVEALED HIS TWITTER AND FACEBOOK VERSIONS ON THE BEHANCE WEBSITE THE 18TH NOVEMBER 2010.

IT IMMEDIATELY TRIGGERED THOUSANDS OF CONVERSATIONS ON THE SOCIAL MEDIA AND AN OVERALL EXCITEMENT.

UNFORTUNATELY THIS IS ONLY A CONCEPT BUT IF ONE DAY ADIDAS DECIDES TO MAKE THEM REAL, SURE LOTS OF GEEK PEOPLE WOULD LOVE TO WEAR THEM!

Buzz monitored in English, French, German, Italian, Spanish, Portuguese, with Dynvibe pla�orm.

BUZZ ANALYSIS

FIRST TWEET : 19TH NOVEMBER 2010BUZZ BOOSTER: ON THE 29TH NOVEMBER 2010 THE ARTICLE "WHAT WOULD FACEBOOK AND TWITTER SNEAKERS LOOK LIKE?" FROM MASHABLE.COM TRIGGERED 1,800 TWEETS SENT TO MORE THAN 4,800,000 FOLLOWERS.

12 days

MORE THAN HALF OF THE CONVERSATIONS REFERS TO BOTH VERSIONS BUT ALMOST A THIRD OF THE STORIES EXCLUSIVELY REFERS TO THE TWITTER SUPERSTARS VERSION.

ANALYSIS OF THE CONVERSATIONS

Twi�er andFacebookSuperstars

56%

Twi�erSuperstars

31%Facebook

Superstars

13%