REMINDER

Typeface choice. When choosing a typeface for

communications, select a font(s) which does not

resemble the letters of the adidas logo in any way.

This is imperative to ensure the uniqueness and

prominence of the adidas branding.

adidas in text. adidas is always spelled in all lower

case letters; in headlines, in text, at the beginning

of a sentence, always. This is as much of adidas

brand recognition as our Logos. Please make

every effort to make this happen. Exception: If a

headline style is all capital letters, adidas can be

all capitalized too.

IdentityEffEcTIvE OcTOBER 2008 SpORT pERfORMaNcE QuIck GuIDElINES

The SP Logo may only be used black on a white •background or white on a black background.

The minimum amount of clear space required around •the SP Logo is equal to 3x the height of the “a” in the Wordmark. However, often more space is needed for best branding and balance of design.

The 3-Stripes leading to the Sport Performance Logo •are currently reserved for use as vertical banners only. Artwork must be supplied by adidas. Clear space is measured by the height of ‘d’ in the Wordmark.

The Sport Performance Logo uses specially-drawn •letters which can never be replaced by a font.

The registration mark must appear with every • use of the SP Logo.

No text, graphic element, or edge should interfere •with the Sport Performance Logo.

The clear space must be maintained on all sides •of the SP Logo.

Update the year in the copyright notice to the year in •which the communication is first used publicly.

The company name following the year in the copyright •notice is determined by the country which created the communication.

cONSTRucTION cOlOuR aND BackGROuNDS

clEaR SpacE

TRaDEMaRk aND cOpYRIGHT THE 3-STRIpES uSaGE

4a

4a

H

Align center

Width = H × .7

3-Bars

Wordmark

Mandatoryregistrationmark

Specially drawnletterforms

© 2008 adidas AG. adidas, the 3-Bars and the 3-Stripesmark are registered trademarks of the adidas Group.

© 2008 adidas America, Inc. adidas, the 3-Bars and the 3-Stripes mark are registered trademarks of the adidas Group.

Updatethe year Headquarters

Updatethe year Subsidary name

a

a aa

a

SPQ_2

OCTOBER 2008

cONSuMER cOMMuNIcaTIONSadidas SpORT pERfORMaNcE QuIck GuIDElINES

FOOTWEAR

APPAREL

ACCESSORIES

PrimaryZone

NoBrandingZone

Secondary Zone

SpORT pERfORMaNcE lOGO vIOlaTIONS

CONSTRUCTION. Do not use the 3-Bars alone. Do not use the SP Logo without the registration mark.

CLEAR SPACE. Do not use the SP Logo with less than the minimum clear space.

SHAPES. Do not place the SP Logo inside a shape other than a square or rectangle, and only if necessary.

COLOUR. Do not use the SP Logo in any colour other than black or white.

BACKGROUND. Do not use the SP Logo on a busy, cluttered or high contrast background.

BACKGROUND. Do not use a white SP Logo on light backgrounds or a black SP Logo on dark backgrounds.

APPLICATION PRINT. Do not use the SP Logo as a page design element for communications.

APPLICATION PRINT. Do not repeat the SP Logo on a graphic, banner, flag, etc.

APPLICATION PRINT. Do not use the SP Logo as a bullet point art element.

USAGE: PRINT Do not use the SP Logo as a repeated pattern. Only one logo may be used.

USAGE: MANIPULATION Do not change the SP Logo in any way.

USAGE: LOCKUPS Do not create logo lockups.

USAGE: RETAIL PARTNERS Do not size the SP Logo smaller than the retail partner logo.

USAGE: RETAIL PARTNERS Do not place the retail partner logo in the adidas primary branding zone. The secondary zone is for partnership logos.

USAGE: WITH THE 3-STRIPES Do not use the 3-Stripes horizontally.

USAGE: GIVEAWAYS Do not use the 3-Stripes on any giveaways.

SPQ_3

OCTOBER 2008

cONSuMER cOMMuNIcaTIONSadidas SpORT pERfORMaNcE QuIck GuIDElINES