adidas
DESCRIPTION
TRANSCRIPT
![Page 1: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/1.jpg)
1
PRESENTATION ON
![Page 2: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/2.jpg)
2
Visual Merchandising
Window Display In-store Layout
By:- Sahil Raj Rajesh
Gangwal Radhika
Dubey Tushar
Ganguly
![Page 3: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/3.jpg)
3
OVERVIEW OF THE BRAND
Founded: 1924 (registered in 1949) Founder: Adolf Dassler Headquarter: Herzogenaurach, Germany Industry: Designing and Manufacturing Products: Footwear, Sports Equipments, Sportswear Employees: 38,980 in 2008
![Page 4: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/4.jpg)
4
Company Leadership:- Founder: Adolf Dassler
CEO: Eric Stamminger
Chairman: Igor Landau
Revenue: 10.799 Billion Euro (08) Operating Income: 1.070 Billion Euro (08) Profit: 642 Billion Euro (08)
![Page 5: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/5.jpg)
5
Adidas in India
1989 - entered India,license agreement with Bata. 1996 - Joint venture with Magnum International Trading Co ltd. 1998 - Sachin Tendulkar is Brand Ambassador for India. 1999 - Introduced the cheapest range of shoe they had ever sold. 2001 - First televised advertisement for India Paes & Sachin. 2004 - Advantages Adidas campaign kicks in 30% growth milestone. 2005 - Andreas Gellner is new MD, India.
![Page 6: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/6.jpg)
6
Brand Equity
38.14
33.9
21.19
6.78
0
5
10
15
20
25
30
35
40
Nike adidas Reebok Others
![Page 7: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/7.jpg)
7
Market Share
22.9425.29
28.24
7.65
2.35
13.53
0
5
10
15
20
25
30
Nike adidas Reebok Power Puma Others
![Page 8: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/8.jpg)
8
STP (SEGMENTATION,TARGETTING & POSITIONING) Demographic: Age, Income, gender. Psychographic: Experiences, Strivers,
Image Drivers. Behavioral: Gym Regular, Athletes
![Page 9: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/9.jpg)
9
In-store Display:
Product placements Color blocking Size blocking Vertical product placement
![Page 10: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/10.jpg)
10
Contd..
Color Blocking Horizontal Blocking
![Page 11: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/11.jpg)
11
Contd..
Horizontal placement of accessories vertically
![Page 12: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/12.jpg)
12
Horizontal Color Blocking
![Page 13: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/13.jpg)
13
Window Displays:Open Window
![Page 14: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/14.jpg)
14
Parallel to walk display
![Page 15: Adidas](https://reader036.vdocuments.us/reader036/viewer/2022062615/548f1c16b4795975218b45ca/html5/thumbnails/15.jpg)
15
Thank You