Key Milestone: MURU-D START DAY – September 14th

KPI Current Aug 25 Aug 30 Sep 5 Sep 11 Action Items (9PM Call Update Format: Action Item, Progress, Next Step)Advertisers & CreativesCustomer Acquisition

# of Registered Advertisers

2+2 = 4 10 20 35 60

Get leads and convert to customers (i.e., register on website)● E-mail Campaign: Continue to scrape sites, produce another batch of 50 and produce csv [Jeremy]● E-mail Campaign: Ria to identify new portals for Jeremy by 10a [Ria]● Sales Material: Create 1-pager Company Profile [Ria-Monday]● E-mail Campaign: Send 3rd batch on Monday [Joey-Monday]● Social: Strategy plan for FB(Engage?)/Linkedin(PR?)/Twitter(xpost FB?)/Instagram engagement [Joey]● Advertising: Re-launch Facebook Campaign [on hold]

Customer Development

# of Active Advertisers(Launched Contest) 2 5 10 20 35

● Update process map [OD]● Ria to determine closed customer criteria [Ria-Monday]● Review draft response ( people who register + did not submit brief)[OD]

Convert a customer to an active customer (submitted brief & ready to launch)https://drive.google.com/open?id=1mou_KEUASdZLMFAVKm8dGTyC1E9eLSfdFQS-iYSL0Vo

● Lead: Investorz.com: Chase to register & fill brief [Ria]● Lead: Taidii: Send link to register [Ria]

Creative Acquisition

# of Registered Creatives 4 8 12 16 20

Register more creativeshttps://docs.google.com/spreadsheets/d/1ky0Eobo7qnRAoNrv5WQ_VJse7DknIO_NFEPS0A1_2CE/edit#gid=354901942● Collect form responses from creatives [Joey]● Creative: Continued follow-up with creatives [Ria]● Everyone to input 3 people onto spreadsheet, subsequently follow-up with registration link [TEAM]

Creative Development

# of Active Creatives (subm)

0 6 8 10 12Increase creative participation

● Creative: Creative brief for AdHero for contest [Joey]

% Creatives Winning Contests

0 20% 30% 40% 50%

ProductProduct Dev # of

Modules Completed

Front-End Website● x

Back-End Contest Site● change emailer for FormCraft from PHP to SMTP [Raahul]

Full-Product Development● Come up with requirements for customers - to discuss after sim [Hadi]● Get final quotation with detailed brief from dev team [Hadi]● Hadi to create UI and guideline for dashboard

o dashboard for cliento dashboard for creative

● Eclipse Assessment and Quotation (Hadi - receive wed next week)● Prepare detail content asset and flow :

o condition for notification (flow)o content for notification (asset)

● AdHero project documentation and timeline updated● Complete details on Invoice draft (Ria)

Fulfillment Ops

# of Brief Submissions/Day

.15 .3 .6 1.0

Avg # of Creative Responses /Brief

3 4 5 7

Time Between Request & Response

5 4.5 4 3.5