adform_adpages_case_study_rusta
DESCRIPTION
http://www.adform.com/site/files/business-center/Cases/Adform_AdPages_Case_Study_Rusta.pdfTRANSCRIPT
CASE
Case Setup
C l i e n t M e d i a a g e n c y A d P a g e s + A d s e r v i n g & R e p o r t i n g
11
22
The Challenge
Rusta is constantly looking for new
cost effective ways of distributing
their catalogues and optimizing their
media buy
At the same time it is essential for
Rusta to build brand awareness and
preference through their catalogues
Primary campaign objective
Test the new AdPages format as
a distribution channel and in
terms of target group
engagement.
AdPages
Case background
After the global recession advertisers have been more focused on finding new cost-saving
ways to advertise. Repurposing traditional print material and distributing it through new
channels is one way of doing this.
Therefore Adform and Issuu partnered to launch ADPAGES.
AdPages brings a new dimension to online advertising
enabling advertisers to distribute expensive print
catalogues and publications through interactive online
banners at a fraction of the cost.
AdPages introduces ‘Click to read’… in full-screen!
11
22
[email protected] www.adform.com
CASE
Creative setup
Rusta’s traditional print
catalogue repurposed into
interactive AdPages
banners
A/B testing – AdPages banners and standard
flash banners in rotation
The Result
Time and money saved by repurposing Rusta’s traditional print catalogues into highly
engaging interactive rich media banners:
51% of the people interacting with the ad spent more than 30 seconds
in full screen mode and a whooping 39% spent more than 1 minute!
0-10 sec
100%
75%
50%
25%
0%
+10 sec +30 sec +60 sec
Added value
Full screen interaction
[email protected] www.adform.com
CASE
11
22
The Conclusion
AdPages is an easy and measurable
way of repurposing and distributing
traditional print material like
catalogues
AdPages banners are highly engaging
and can help build brand awareness!
33 AdPages drives more brand
engagement & higher conversion
rates, in form of sign-ups, than
standard banners
The flip is worth it…
“AdPages was a fast wayto distribute our catalogues to new people.
The visitors spent a long time reading
the catalogue and many of them
continued to sign up for receiving new
catalogues by mail”
Fredrik Jerneke,
Rusta
The Result
On top of being highly engaging, the AdPages banners also drove sign-up’s;
AdPages banners showed to be 50% more effective at generating leads compared to
standard flash banners!
[email protected] www.adform.com