In-screen reporting

With a host of different web browsers, monitor sizes, and screen resolutions, it's hard to

predict where an ad will land, since the same placement may appear differently on each

user's screen. Therefore, advertisers often look favorably at placements that are high on the

page, assuming that their ads will be viewed and clicked more often.

Furthermore, one overall complaint advertisers have about display advertising is that they

book all inventory ROS (Run of Site) only to discover that most impressions are delivered

below the fold...

sales@adform.com www.adform.com

OnePAGER

Adform's In-screen reporting

In response, Adform launched a new type of report called 'In-screen reporting', which

monitors the positioning of all banner ads and alerts advertisers if they drop 'below the

fold'.

Adform's In-screen reporting is a unique tool that tracks every ad by scanning the pixels and

charting the ad's positioning on the page. The report allows advertisers to be alerted to any

ads or media that underperform, thus giving the advertiser data to act upon quickly. Besides

giving advertisers more control, Adform's In-screen reporting can help boost campaign

performance.

The report shows the number of impressions that were served in the visible part of the

browser window (i.e., "above the fold“), as well as other metrics, such as banner exposure

time, mouse over count, mouse over time and click count.

Adform has created an

In-screen testing tool

that provides the

possibility to see how

the statistics related

to banner visibility are

measured. To access

the demo please visit:

http://test.adform.co

m/bannertestpage/ins

creen.html