adelaide digital ratings - may 2014

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statistics sourced from: ADELAIDE

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statistics sourced from:

ADELAIDE

SCA DIGITAL – MAY RATINGS INDEX

Slide 3 SCA Network Monthly Unique Browsers - SA Slide 4 Today Network Monthly Users - SA Slide 5 Triple M Network Monthly Users - SA Slide 6 Adelaide Radio Groups Ranked by Avg. Daily UB - SA Slide 7 Mobile Share of Daily Radio Browsing – Today Network & Triple M Network – SA Slide 8 People Talking About On Facebook – Radio Companies – Adelaide

Adelaide

SCA Network traffic in SA increased 73% year on year in Average Daily Unique Browsers to 12,592 – Highest Ever ! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SO THIS HAPPENED…

Source: Nielsen Market Intelligence (SA) – May 2013 – May 2014 – SCA Network – National

Today Network traffic in NSW increased by 100% year on year in Average Daily Unique Browsers to 9,320 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK MONTHLY USERS - SA

Source: Nielsen Market Intelligence (SA) – May 2013 – May 2014 - Today Network National (All SCA Stations)

Triple M Network traffic increased in SA by 8% year on year in Average Daily Unique Browsers to 2,893 – Highest Ever ! Driven by AFL, NRL, Social, Rock News and Mobile Browsers.

TRIPLE M NETWORK AVERAGE DAILY UNIQUE BROWSERS

Source: Nielsen Market Intelligence (SA) – May 2013 – May 2014 - Triple M Network (Five Triple Ms & Triple M Classic Rock Digital)

Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data sourced from Nielsen Market Intelligence (Domestic) and Nielsen Answers has been used wherever possible. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. The Social data is collated using the public terms of the respective network public APIs and terms of service. The Social Data is not currently domestic. This will be amended if and when possible. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to [email protected]

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