adecco video case study - sales enablement app
TRANSCRIPT
*2014, Adobe!!
82% of companies state that mobile content that staff can
utilise in the field was an important aspect of increasing sales*
*Accenture!!
76% of CSOs believe that mobile CRM improves sales
team performance…
…but less than 50% businesses currently
provide mobile access to sales information*
*Aberdeen !!!
Companies that provide mobile sales access to
marketing content achieve 29% better lead conversion rates vs. those not doing so
Why a sale app?
Physical ‘offices’ aren’t main workplaces anymore
61% of employees report working outside of the office at least part of the time
✓ Mobile apps allow reaching your teams where they are – on all devices and platforms
Content is key when it comes to internal education and engagement
✓ Interactivity is appealing. Mobile apps help cutting through to ‘always on the
go’ sales reps
Employees choose where and how they work: offline or online, device type
✓ Mobile content makes it easy for them increasing productivity at the same time
Internal comms have evolved in pursuit of remote workforce
✓ Mobile file sharing is fast, easy and allows to optimise time
Security risk in digital first business are real
Password protected mobile tools provide a quick answer: allow access for eligible users only and disable it for those who leave the
company
Ability to measure results is key to effectiveness
In app analytics and push notifications enable tracking behavior and making relevant changes
5 reasons
why a sales app
Secure
Cross platform
Interactive
Analytics
Search tool
