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A Decade of Partnership for Conservation FundingThe Conservation Campaign 2010 Annual Report

THE CONSERVATION CAMPAIGN TENTH ANNIVERSARY ANNUAL REPORT 2

Message from the President

Your Investment in Land and Water

“The credit for our success really belongs to you — our partners,supporters, volunteers, and donors — and the voters.”

THE CONSERVATION CAMPAIGN has helped generate some$35 billion for conservation since our founding in 2000.Together with The Trust for Public Land, we have playeda key role in passing more than 400 nonpartisan ballotmeasures as well as legislation in 20 states creating fundsfor land conservation, water protection, outdoor recreation,and parks.

But the credit for this success really belongs to you—our partners, supporters, volunteers, and donors in theconservation community. Our role is to serve as a catalystfor your efforts to create the land conservation fundingyour state and community needs.

Together with The Trust for Public Land’s ConservationFinance program, we have honed highly successfulstrategies for winning conservation ballot measures at thelocal and state level. We also foster and support effectivestate legislative advocacy for conservation funding.

What makes our success possible is voters who care deeplyabout the places where they live, work, and play. That hasnot changed. But we are swimming against strong politicalcurrents in many states.

Our work has never been harder—or more necessary. Wehave found again and again, even in the current economy,that American voters support land and water conservation.Well-crafted ballot measures, strong coalitions, and well-run campaigns will result in new funding to protect theplaces we love.

We are so grateful for your support and partnership overour first decade. I look forward to continuing to worktogether to protect land and water in the coming years.

Sincerely,

Ernest Cook

THE CONSERVATION CAMPAIGN 2010 ANNUAL REPORT 1

A Decade of Conservation Funding

“Once you plant the seed and give voters a choice in shapingthe future of their community, it’s hard to reverse.”Bill Johnston, first executive director of The Conservation Campaign

THE LANDS SAVED… water supplies protected… farmsand ranches worked… parks and trails created… historicsites preserved: This is one way to measure the impact ofThe Conservation Campaign over our first decade. Placeslike the Anderson Farm, one of the last working farms ina southeastern Massachusetts town, protected through apermanent agricultural restriction. Or the 33-acre woodssmack in the middle of rapidly developing Tigard, Oregon,which will become a park instead of a subdivision.Or 76,000 acres of forest-rimmedrivers bought from a multina-tional timber company by thestate of North Carolina for preser-vation and outdoor recreation.

All of these places—and thousandsmore—are protected today onlybecause of public funding TheConservation Campaign and itspartners in the conservation com-munity created through politicalaction. Together with The Trustfor Public Land, we have workedwith scores of organizations andlocal governments nationwide,from The Nature Conservancy tolocal land trusts to county park districts, to pass more than400 ballot measures as well as legislation in over 20 statesgenerating public funding for land conservation and parks.

Beyond the land and water conserved and the parks andtrails created, our work over the first decade has harnessedthe power of democracy in a way that will continue theprotection of land and water. It has empowered citizens todetermine the future of their communities, inspired morecommunities to dedicate their own funds for conservationand parks, and built a new corps of grassroots advocatesfor conservation funding.

Funded by the people, for the peopleThe Conservation Campaign grew out of the conservationfinance movement that began in the late 1980s. Dismayedby the loss of wild lands, watersheds, farms, historicvillages, and outdoor recreation in their states andcommunities, voters showed they were willing to savethe places they valued, even if it meant a tax increase.

In the 1990s, Conservation Finance staff at The Trust forPublic Land began workingwith communities to create newpublic funds for parks and openspace through the ballot box.Rand Wentworth, then on thestaff of The Trust for PublicLand and now president of theLand Trust Alliance, describedhow passing a measure toprotect a beloved place couldbe “transformative forthe community.”

As a 501(c)(3) public charity,The Trust for Public Landwas limited in what it couldspend on ballot measure

campaigns and political advocacy. To harness the potentialof ballot measures and state legislation to generate fundsneeded for conservation, TPL started a 501(c)(4) politicalaction affiliate originally known as the Land Action Fund.It became The Conservation Campaign in 2001.

“People want to live in communities that are rich withopen space, clean water, and places to play and be out-doors,” said Bill Johnston, The Conservation Campaign’sfirst executive director and a current board member. “Onceyou plant the seed and give voters a choice in shaping thefuture of their community, it’s hard to reverse.”

2 THE CONSERVATION CAMPAIGN 2010 ANNUAL REPORT

Community Preservation Funds Conserve a Massachusetts FarmJust three working farms remain in West Bridgewater in southeastern Massachusetts, including the 116-acreAnderson Farm. Some of the land has been in the family for 13 or 14 generations, said Richard Anderson, whoruns the farm with his brother and nephew. “I love the farm. I would hate to see it developed,” he said. Like mostfarmers, the Andersons couldn’t afford to donate the development rights. But because West Bridgewater hadadopted the Community Preservation Act (CPA), creating local funds for conservation, the town was able to pro-vide its 20 percent share of a $1.6 million easement to protect the farm forever. (The balance came from the stateand the Wildlands Trust.) The Conservation Campaign supported the state legislative effort by the CommunityPreservation Coalition to pass the CPA in 2000 and sponsored the campaign for West Bridgewater to adopt theact. “If it weren’t for the CPA, there would have been no farm preservation,” said Chris Iannitelli, who serves onthe citizens’ committee that reviews projects to fund.

Giving citizens a voiceAround the country, voter approval of a funding measureand subsequent participation in how to use the moneytypically leads to greater involvement of residents indeciding the future of their communities. In Massachu-setts, creation of Community Preservation Act (CPA) fundsin towns throughout the state has led to unprecedentedcitizen engagement. “People are more hopeful about whatthey can accomplish and what the town can accomplish,”

“Our ability to be effective on conservation funding rests solelyon our ability to work together as a coalition.”

Katherine Skinner, state director, North Carolina chapter of The Nature Conservancy


said Bob Wilber, director of land protection at MassAudubon. “With CPA, many more of the brushstrokesshaping what a place looks like are being made—morethoughtfully and strategically—by the community.”

A town or city that adopts the CPA by approving asmall property tax surcharge sets up a fund dedicated toland conservation, historic preservation, recreation,and affordable housing. Communities, guided by a


“Giving voters the choice to fund and protect the places they loveis the best hope for land conservation over the next decade.”

Rand Wentworth, president, Land Trust Alliance


citizens’ committee, determine how to spend the funds,which are augmented with state matching funds. In manycases, having CPA fundsallows communities toattract additional govern-ment and private fundingof up to 90 percent of aproject’s cost.

Adoption of the act hasspread across the state ascities and towns see thebenefits it brings to theirneighbors. More than 40percent of the state’smunicipalities—148 sofar—have passed ballotmeasures to approve theCPA. Citizens who get in-volved in deciding how tospend the funds have alsobecome a strong constituency for the legislative effort tostrengthen the act by The Conservation Campaign’s partnerin Massachusetts, the Community Preservation Coalition.

Coalitions with staying powerAnother way that our work creates a lasting force forconservation funding is by fostering coordinated, strategiclegislative advocacy in the state capitols. When like-mindedgroups work together, set clear goals, and stick to themessage and strategy, they have had remarkable results inprotecting and creating funding.

In North Carolina, The Conservation Campaign has workedwith the Land for Tomorrow coalition, assisting on strategyand fielding an expert lobbyist. A coordinated effort bycoalition members resulted in increasing state fundingfor clean water, natural heritage, parks and recreation,and farmland preservation to an unprecedented level ofalmost $200 million a year for several years in the

mid-2000s. When the recession hit and the politicalbalance shifted, the coalition prevented the legislature from

zeroing out funding.

“Our ability to be effectiveon conservation fundingrests solely on our abilityto work together,” saidKatherine Skinner,director of The NatureConservancy’s NorthCarolina chapter. “If wehad not gotten ourselvesorganized as a coalition,learned to work togethereffectively, and made sureelected officials understoodthe value of what weredoing for the economy, forclean water and clean air,

we would have been fresh out of luck in this last session.”

Looking ahead to the next decadeThe political and economic landscape has changed sinceThe Conservation Campaign was founded. But through theeconomic and political swings, one thing remains constant:the attachment of people to the land and their desire tolive in communities with clean water, beautiful open space,places to get outdoors and play, and parks that bringneighbors together.

Ours is a nonpartisan movement rooted in the power of thelocal. “Giving voters the choice to fund and protect theplaces they love is the best hope for land conservation overthe next decade,” said Wentworth.

“We’ve been part of many billions of dollars allocated toconservation,” reflected Johnston. “We’ve proven it can bedone almost anywhere. Now it’s time to show that it canbe done everywhere.”

THE CONSERVATION CAMPAIGNworks only in partnership withlocal organizations and gov-ernments to help generatefunding for land conservationand parks. What we bring tothe table is a decade ofexpertise in introducing andpassing ballot measures andin fostering effective legisla-tive advocacy. We can alsoprovide partners with anorganizational framework fora ballot or legislative measurecampaign. Here's what someof our partners are saying:

Hunterdon County, NewJersey, 2008 Open SpaceTrust Fund RenewalThe Trust for Public Land worked with the HunterdonLand Trust to conduct public opinion research that “gavethe freeholders some real hard data about what wouldwork with the voters and what wouldn't," and win thepolitical support to get the measure on the ballot, saidMargaret Waldock, executive director of the land trust.The Conservation Campaign sponsored the campaign,which won by 76 percent in the midst of the nationalrecession. “It would not have been so over-whelmingly supported if we did not have the helpof The Conservation Campaign," said Waldock.

Tigard, Oregon, 2010 Bond MeasureThe bonds to purchase parks and conserve natural areaspassed in this rapidly developing but fiscally conservativePortland-area suburb with the help of The ConservationCampaign. “We're a small suburban town. TheConservation Campaign gave us the professionalmanagement, public opinion research, andstrategizing that we couldn’t have done here locally,"said Brian Wegener, advocacy and communications


Working Towards a Shared Vision

manager for Tualatin River-keepers, who volunteered onthe campaign. "We didn'thave the wherewithal andthe funds to pull together acampaign in such a shorttime. The ConservationCampaign came in andreally helped us pull it off.”

New York State2011 EnvironmentalProtection FundCampaignThe Conservation Campaignhosted the successful effortby the New York Environ-mental Leaders Group topersuade the legislature andgovernor not to make further

cuts from the state’s major source of funding for landconservation, the Environmental Protection Fund. “TheConservation Campaign was really critical because itprovided all the administrative backbone for ourlegislative media campaign," said Jessica Ottney, directorof state government relations for the New York Chapter ofThe Nature Conservancy, a coalition member.

Renew Growing GreenerPennsylvania Legislative CampaignThe Conservation Campaign hosts the Renew GrowingGreener coalition's legislative campaign to create a newsource of funding for Pennsylvania’s land conservationprogram, which has nearly exhausted its funding.“We needed to have an independent outlet to raise,house, and utilize the funds for the advocacy andlobbying work we are doing. It's a critical piece of theoverall strategy," said Andrew Heath, executive director ofRenew Growing Greener. “There are so many requirementsat the state and federal level.”

“We didn't have the wherewithal and the funds to pull together a campaign insuch a short time. The Conservation Campaign really helped us pull it off.”

Brian Wegener, volunteer for the Tigard, Oregon, 2010 bond campaign


BEGINNING IN OUR FIRST YEAR with the passage of theMassachusetts Community Preservation Act—which enablesand gives incentives for communities to create their ownconservation funding—The Conservation Campaign haspromoted highly effective advocacy in state legislatures.

We work closely with conservation, park, sporting, andother groups to build and sustain focused, strategiclegislative advocacy campaigns. Our role may includeserving as the host of a coalition lobbying effort, fosteringa coordinated strategy, providing critical funds, or hiringexpert consultants.

Among the successes of our first decade was the legislativeeffort, which we hosted, to get the Clean Water, Land and

Legislative Advocacy Across the Nation“The Conservation Campaign’s hosting of our lobbying effort is acritical piece of the overall strategy for the legislative campaign.”Andrew Heath, executive director, Renew Growing Greener Coalition, Pennsylvania

Legacy Amendment on the 2008 Minnesota ballot.Subsequent passage of the amendment by voters createda 3⁄8 cent sales tax dedicated to clean water, wildlife habi-tat, parks, and the arts. In North Carolina, Washington,Colorado, and many other states, our advocacy teamworked with partners to protect and increase appropria-tions for programs that preserve land, water, wildlifehabitat, farmland, and historic places, and fund parks andrecreation. When the budget crisis hit, these coordinatedefforts helped preserve the funding needed to keepprograms going. The map shows the states where TheConservation Campaign has worked in the statehouses tohelp create, increase, and defend funding for conservationin our first decade.

ArizonaCaliforniaColoradoConnecticutFlorida

IdahoIowaMarylandMassachusettsMinnesota

MontanaNew HampshireNew JerseyNew MexicoNew YorkNorth Carolina

OregonPennsylvaniaTexasUtahWashington

States where The Conservation Campaignhas helped advance fundingfor land conservation and parksthrough legislative advocacy

200124 measures supported | 17 passed

$580 million approved

Colorado voters authorized the state's lottery-funded Great Outdoors Colorado to bond for$118 million to increase funding for parks,outdoor recreation, and land conservation.

53 measures s$7 bil

It was a record yearsupported by The Cincluding two Hawawhelmingly approveto conservation andnities adopting thePreservation Act.


$2.8 billion approved

Massachusetts passed the groundbreakingCommunity Preservation Act, opening the doorto nearly $1 billion invested by local communitiesand the state in land conservation, recreation,historic preservation, and affordable housing.

2002supported | 39 passedllion approved

for ballot initiativesConservation Campaign,aii counties that over-ed a property tax dedicatedd the first wave of commu-Massachusetts Community


$3 billion approved

The Conservation Campaign supported meas-ures that passed all over the country. Notablewere successful measures in five Floridacounties, including $130 million for parksand conservation in Miami-Dade County.

A $62Greenthe bing wThe Ca strato pu

Victories at the Ballot Box for Land, Water

200316 measures supported

16 passed$976 million approved

100% of the ballot measures supportedby The Conservation Campaign won, fromconservative Carroll County, GA, to liberalAnn Arbor, MI, to a first-ever sales tax inArapahoe County, CO, for the preservationof open space, parks, and trails.

Timeline of the ballot measure campaigns nation



25 million bond for Pennsylvania's Growingner land conservation program was referred toallot with just 34 days to the election. Partner-with a coalition of state conservation groups,Conservation Campaign raised funds, developedtegy, and orchestrated a direct mail campaignll off a win with 61% of the vote.



Maine voters approved a $35 million bond forvariety of outdoor priorities, including landconservation. It was the fourth of five measurepassed with overwhelming support since 1987(the most recent was in 2010) providing fundsfor Land for Maine’s Future.

r, and Parks: The Conservation Campaign's First Decade


$7 billion approved

Voters in the Portland, OR, metro regionapproved a $227 million bond measureto buy wildlife habitat, protect waterquality, and create parks. This tremen-dous investment in the region’s future ispaying off with the acquisition of morethan 50 properties so far, including thespectacular Chehalem Ridge.

wide sponsored or supported by The Conservation Campaign from 2000 to 2010.

a

s



Measures supported by The Conser-vation Campaign brought in a recordamount of funding for conservation,with major new public financingfor San Francisco and other cities torestore parks and trails.



For the 13th time since 1961, NewJersey voters funded the state'slandmark open space and farmlandpreservation programs. In a campaignsponsored by The ConservationCampaign, the $400 million bondmeasure passed in an election domi-nated by debate about taxes.

201019 measures supported

15 passed$1.8 billion approved

The Iowa's Water and Land Legacyamendment overcame organizedopposition to win by 63 percent.The Iowa measure set up a conser-vation trust to be funded by afuture sales tax increase.

e

2010 Ballot Measure ResultsVoters Stay the Course for Conservation

ONCE AGAIN, AMERICAN VOTERS

affirmed that conservation remains apriority and a core value. The downeconomy meant that fewer towns,cities, counties, and states putconservation funding measures onthe ballot. Yet the vast majority ofthese measures won nationwide,even in an election dominated byanti-tax sentiment.

Of the 19 measures The Conservation Campaign sponsoredor supported, nearly 80 percent passed. This included

State Jurisdiction Funds at Stake % Yes Funds approvedCA California $10,000,000,000 43% –

CO South Suburban Park and Recreation Dist. $20,000,000 66% $20,000,000

FL Ormond Beach $5,000,000 59% $5,000,000

IA Iowa – 63% –

MA Belmont $16,089,038 51% $16,089,038

MA Dighton $1,605,208 55% $1,605,208

MA Gosnold $150,210 65% $150,210

MA Marlborough $24,680,638 48% –

MA Middleborough $4,212,386 54% $4,212,386

MA Sunderland (May, 2010) $1,834,948 46% –

MA Sunderland (November, 2010) $ 1,837,418 62% $1,837,418

ME Maine $9,750,000 59% $9,750,000

OH MetroParks of Butler County $22,800,000 51% $22,800,000

OR Oregon $1,740,000,000 69% $1,740,000,000

OR Tigard $17,000,000 52% $17,000,000

SC Dorchester County $5,000,000 71% $5,000,000

UT Snyderville Basin Special Recreation Dist. $20,000,000 72% $20,000,000

UT West Valley $25,000,000 43% –

VT Barre $100,000 64% $100,000

“We were clear down at the bottom of the ballot, but we gotmore votes than any elected official except our popular senator.”

Mark Ackelson, treasurer, Iowa’s Water and Land Legacy campaign

statewide measures in Iowa, Oregon,and Maine that won by widemargins. In Maine, voters passed a$9.75 million bond for Land forMaine’s Future—the fifth since1987—while electing a Tea Partycandidate for governor. Oregonvoters overwhelmingly approvedMeasure 76 renewing the dedicationof a percentage of state lottery pro-ceeds for water, parks, and wildlife.

Local campaigns also won by wide margins, including abond for a new beachfront park in Ormond Beach, Florida.



Our DonorsFiscal year 2011: Gifts from April 1, 2010 to March 31, 2011

“Most donors look at me in disbelief when I tell them that their contribution,used to pass bonds and help with legislation, will have a leverage of 2,000 to 1!”

Doug Ferguson, board member, The Conservation Campaign and The Trust for Public Land

General Donors$10,000 or moreAnonymousLisa Cashdan and Peter SteinLeyland Alliance LLCNatural Lands Trust, Inc.Caroline P. NiemczykMichael and Elena PattersonThe Nature ConservancyTrustees of Reservations

$1,000–$9,999AnonymousAdirondack CouncilMr. and Mrs. Stephen BairdJohn W. BairdErnest and Cynthia CookPage and Jay CowlesPeter J. DavisRobert DeLaMaterEnvironmental Advocates ofNew York

John L. ErnstDouglas and Jane FergusonJennie Gerard and StevenSteinhour

Fred and Vicki GimsonJ. Harvey GlebermanDonald W. HamerDavid Hartwell and ElizabethDe Baut

William B. JohnstonJames and Katharine MannSusan Harmon andRichie Meyer

National Audubon SocietyNew Jersey ConservationFoundation

New York League ofConservation Voters

Open Space Institute, Inc.Lisa OttScott PattersonFred RichE. Michael and Keren RosserScenic Hudson, Inc.

The Lyme Timber CompanyKent Thiry and Denise O'LearyF. Jerome ToneLucy Rockefeller Waletzky, MDWildlife Conservation Society

$250–$999AnonymousB. Lester Abberger, IIIEllen Stone BelicAnn BoisclairAnn BrattonMargaret and Allen BrownEdison Cherrington Buchananand Sally Corning

Robert E. CarlsonJayni A. ChaseDouglas J. De AngelisCarl EllmanOlivia FarrPeter V. FazioKate FreelandReese and Anne FullertonKenneth F. GoebelGroup for The East End, Inc.Sarah JacksonJeffrey Arthur JensJoe KeifferSteven KeletiElliott P. LawsHoward LearnerPhyllis M. MaritzWilliam C. McCoyRobert W. McIntyre andDr. Myung Sook McIntyre

David Narefsky andLinda Goodman

Douglass and Katherine RaffElizabeth H. RichardsonMarie RidderWill Rogers and Kate WeeseMartin and Joan RosenRobert W. Rounsavall, IIIA. H. SkinnerDavid A. Swope

Oregonians forWater, Parks andWildlife CampaignDonors$10,000 or moreBandon Dunes L.P.Timothy BoyleJohn D. GrayPhilip KnightThe Conservation FundThe Nature Conservancy

$1,000–$9,999Audubon Society of PortlandBrian BoothPaul BrainerdLiz CawoodEdgar ClarkDefenders of WildlifeDeschutes Land TrustForest Capital Partners LLCCharles GoodmanGreenbelt Land Trust Inc.David HarrisonKnife River MaterialsCarter MacNicholDavid OsgoodWilliam ThorndikeAmy TykesonChristine VernierLawrence ViehlEric WanWeyerhaeuser

$250–$999Leonard BarsonPatricia ByrdMichael CoePage and Jay Cowles

WE WOULD LIKE TO THANK the individuals, partners, andbusinesses who made possible our advocacy across thecountry to protect, renew, and create funds for conservationand parks. Your contributions have had a significant impactin preserving our nation's land and water legacy and makingour communities better places to live.

In 2010, we served as the fiscal and legal sponsor oftwo campaign committees for statewide ballot measures—

David Evans and Associates,Inc.

Michael DennisNan EvansPamela ForresterJames HamptonEric HoffmanThomas ImesonYvan LebelJonathan LindgrenSally McCrackenRichard H. MichaelsonMike Schaufler for StateRepresentative

John MillerChristine PellettJosephine PopeRichard ReitenGeoffrey RoachPaul RoseBruce TaylorElizabeth TilburyUpper Deschutes WatershedCouncil

Anne WennerR. Dennis Wiancko

Iowa’s Waterand Land LegacyCampaign Donors$10,000 or moreAnonymousPeter BrownellJames CownieDucks UnlimitedNancy and Randall FrakesBarry GriswellCharlotte and Fred HubbellDave and Barb Hurd

Oregonians for Water, Parks and Wildlife and Iowa’s Waterand Land Legacy. Both measures passed by large margins inNovember 2010 due to the generous support of the contribu-tors listed for each campaign.

Other contributors to The Conservation Campaign,both unrestricted and to state-based lobbying coalitionsfrom New York to Minnesota to California, are listed under“General Donors.”

Iowa Natural HeritageFoundation

William C. KnappPheasants Forever, Inc.The Nature Conservancyof Iowa

YMCA-Statewide Alliance

$1,000–$9,999Greg AbelMark and Susan AckelsonAmerican Fisheries Society,Iowa Chapter

Kendall and Alice AtkinsonJoan U. AxelLaura BelinJohn BloomhallHarry Bookey and PamBass-Bookey

Junius C. BrentonRobert and Gloria BurnettDennis F. ByronJames CarneyDouglas and Lorna CaulkinsJane ClarkClear Lake TelephoneCompany

Community Foundation ofGreater Des Moines

Conservation Districts of IowaCreating Great PlacesDon EasterElizabeth GarstRachel GarstKate GarstGreat Oudoors FundTim HildebrandtHNI CorporationRusty HubbellJames Hubbell IIIIowa Bowhunters AssociationIowa Environmental CouncilIowa Ornithologists’ UnionEdward and Tammi KircherLola L. LopesJanet Lovell

Our Donors

2010 Campaign Highlight: Iowa’s Water and Land Legacy AmendmentA majority of voters in every county—63 percent statewide—approved a constitutional amendment to create aconservation trust in Iowa, which lacks the funding needed to protect its natural resources. “We were clear downat the bottom of the ballot, but we got more votes than any elected official except our popular senator,” saidMark Ackelson, president of the Iowa Natural Heritage Foundation. The political expertise of The ConservationCampaign and The Trust for Public Land’s Conservation Finance team helped lay the groundwork for thecampaign, which was backed by a broad-based, bipartisan coalition. The Conservation Campaign sponsored thecampaign committee, accounting for funds raised and handling legal compliance. That allowed the coalition totightly focus on a well-run communications, grassroots, and media effort. “Frankly, this whole thing wouldn’thave happened without The Conservation Campaign,” said Ackelson, who served as treasurer for the campaign.The Conservation Campaign is now supporting the coalition’s legislative advocacy to fund the trust.

(continued)James MannBarbara and WalterMendenhall

Muskies, Inc., Upper GreatPlains

Dr. Michael Myszewski andMartha James

National Wild TurkeyFederation, Iowa Chapter

National Wildlife FederationRolland and Mary NelsonD.J. and Owen NewlinOkoboji Protective AssociationJanet and Mark RosenburyJanis and John Ruan IIIMr. and Mrs. Robert ShimanekMichael SimonsonThe Partnership ProjectTed Townsend/TownsendVision, Inc.

Trees ForeverThomas and Mary Urban

Fred and Emily WeitzWildlife Society, Iowa ChapterSteve and Kathy Zumbach

$250 - $999Garth AdamsAgriculture's Clean WaterAlliance

American RiversBrad AndersonLinda AppelgateAssociation for IntegratedRoadside Management

Baker GroupSteve and Rachel BallengerLisa BeanFrank BerlinWilliam and DianneBlankenship

Pat BoddyCarole B. BrownAnne S. CameronCentral Iowa Sierra Club

Central Iowa Trails AssociationElizabeth ChristiansenDavid DahlquistJohnny DanosDick DeardenMark and Julia DollDoll DistributingRandy DuncanSelma DuvickBruce and Marlene EhresmanEnvironmental Law and PolicyCenter of the Midwest

FastSignsMatt FisherDiane FordMarian and Sam GelbJan and Brad GlendeningBarbara GrahamBrian G. HartHawkeye Fly FishingAssociation

Judith HendershotIowa Driftless Trout Unlimited

Iowa Park and RecreationAssociation

Iowa Soil and WaterConservation Society

Izaak Walton League ofAmerica, Iowa Division

Craig A. JohnsonJohnson County Heritage TrustWinifred KelleyJon and Colleen KruseJane and Mike LaMairMark LangginMichael LavalleMr. and Mrs. Richard LevittJeanne LyleJane McCuneGeorge MilliganCornelia MutelGerry and Mary Lou NeugentG.R. NeumannCarrie Z. NortonRon and Sue Olson

Jerry PeckumnJames Autry and SallyPederson

Pheasants Forever, MitchellCounty Chapter

Raccoon River WatershedAssociation

Shannon RamsayCarole ReichardtRobert RushSafari Club International,Iowa Chapter

ScheelsPat SchlaurbaumDr. and Mrs. Steven SchurtzSkunk River NavyKent SovernMarion StriegelGreg WattierChris and Jan WelpWhiterock ConservancyConnie Wimer

The Conservation CampaignBoard of Directors

Jim Mann, CHAIRChicago, IL

Lester AbbergerTallahassee, FL

Ernest CookBrookline, MA

Page Knudsen CowlesSt. Paul, MN

Rosemary FeiSan Francisco, CA

Douglas P. FergusonMill Valley, CA

Reese FullertonSanta Fe, NM

Jennie E. GerardOakland, CA

William B. JohnstonArlington, VA

Caroline NiemczykBedford, NY

Lisa OttOyster Bay, NY

Will RogersSan Francisco, CA

Mike RosserAurora, CO

Financial InformationFinancial Summary FY 2011 (ending March 31, 2011)

Restricted Campaign and LobbyingIncome 95% ($4,370,650)

Lobbying and Campaigns 96%($4,644,394)

Unrestricted Income 5%($233,562)

Administration and Fundraising 4%($202,462)

EXPENSESTotal Expense $4,644,394

REVENUESTotal Revenues $4,604,212

PRESIDENT

Ernest Cook

VICE PRESIDENTS

Will AbbergerRachel DinnoDee Frankfourth

GENERAL COUNSEL & SECRETARY

Peggy Chiu

CHIEF FINANCIAL OFFICER & TREASURER

Cindy Scherer

ASSISTANT TREASURERS

Liz Gimson EdsellLisa Blake Rossman

ASSISTANT SECRETARIES

Liz Gimson EdsellNelson LeeBonnie Morgan

Officers of The Conservation Campaign

THE CONSERVATION CAMPAIGN is the only nationalorganization that focuses solely on political action togain public funding for conservation. As thenonpartisan 501(c)(4) affiliate of The Trust for PublicLand (TPL), we support the passage of ballot andlegislative funding measures for land conservation andparks. Together with TPL, we have helped towns, cities,counties, special districts, and states pass more than400 ballot initiatives and legislation generating morethan $34 billion to protect land and water, preservefarms and ranches, and create parks and trails.

All of our work is done through partnerships withother organizations, from local governments and landtrusts to national conservation groups. We focus onproviding legal, accounting, strategic, organizational,and financial assistance for election campaigns andlegislative lobbying.

Our efficient structure multiplies the impact of yournon-tax-deductible donation. To date, every dollarcontributed to The Conservation Campaign has helpedgenerate more than $2,000 in new public funds forconservation.

Design and Production: Patrice Gallagher, Gallagher/Wood DesignProject Manager: Liz Gimson EdsellWriter and Editor: Anne SchwartzPhotography:Front cover: Chimney Rock State Park, NC. NCDENR | Inside front cover: AppalachianTrail on Crocker Mountain, ME. Jerry and Marcy Monkman/EcoPhotography.comPage 1: Summer Creek, Tigard, OR. Bob Betcone/The Trust for Public LandPage 2: Anderson Farm, Bridgewater, MA. Jerry and Marcy Monkman/EcoPhotography.com | Page 3: Legacy Trail, Sarasota, FL. Darcy KiefelPage 4: Ribbon-cutting, Newark, NJ. J. Avery Wham Photography | Timeline photos:2000: Pioneer Valley, MA. Patrick Zephyr; Sheep Hill Farm, Williamstown Rural LandsFoundation, MA. T. Luke Young/Community Preservation Coalition | 2001: EldoradoCanyon State Park, Boulder County, CO. Photo Courtesy of Colorado State Parks2002: Ka'apahu, Maui, HI. Douglas Peebles | 2003: Richmil/ Helling Ranch, CO. Photocourtesy Arapahoe County, CO | 2004: Fruit and Spice Park, Miami-Dade County. PeterDooling/Miami-Dade Parks | 2005: Spruce Creek, PA. Dale Wissman | 2006: ChehalemRidge Natural Area, Portland, OR. Don Goldberg | 2007: Katahdin Lake, ME. Jerry andMarcy Monkman/EcoPhotography.com | 2008: Buena Vista Park, San Francisco. JaredHanson | 2009: Nat Turner Park, Newark, NJ. J. Avery Wham Photography2010: Iowa kayakers/Iowa Department of Natural Resources | Page 10: Campaigning forbond measure in Nassau County, NY. Marni Horwitz | Page 12: Iowa campaigners. KentNewman/Full Spectrum Productions for Iowa Rivers Revival | Inside back cover: GallatinValley, MT. Megan Sullivan | Back cover: Branch Lake, ME. Jerry and MarcyMonkman/EcoPhotography.com

33 Union Street � Fifth floor � Boston, MA 02108 � 617.367.9092

www.conservationcampaign.org

©2011 The Conservation Campaign. Printed on recycled paper.

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