THE 2009 ADDY AWARD WINNERSREWARDING A SOL ID YEAR’S WORTH OF HEART-WRENCHING, SOUL-POURING, INFERNO-PASS ING CREAT IVE SUCCESS

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SCOFIELD EDITORIAL // ADV INDUSTRY SELF-PROMO, NON-TRADITIONAL “VENDOR CLIENT RELATIONSHIP IN REALWORLD SITUATIONS”

Client .................................SCOFIELD EDITORIALCreator/Producer .....................Scofield EditorialExecutive Director ...................Scofield EditorialCasting .................................Artistic EnterprisesSound Design .......................Earshot Audio Post

JUDGES COMMENTS:COLIN: “I got it from a friend about six months ago & just loved it.”LISA: “The video has turned viral. I think it’s great. It’s forceda lot of conversations in the industry. Interesting. Nicely done.”MIKE: “The Best of Show piece we’re going to see at theNational Addys, I’m sure.”SAM: “So many people identify with it beyond just the agencycommunity - vendors, photographers, illustrators, producers,I’ve seen everyone post this video. That really speaks to howsuccessful the piece was.”

AUDIO:

MALE: HiSERVER: Is there a problem, sir?MALE: Yes, um... a quick question about the final total.SERVER: Yes?MALE: Um... you see, yeah, we didn’t budget for this.SERVER: Excuse me?

BUYER: This was marked $19.99CLERK: Yeah?BUYER: Well, I’ve only got seven dollars set aside for this.

STYLIST: So what are we going to do today?CLIENT: Well, I’d like the highlights, but for now, I can onlypay for a trim.STYLIST: Okay, so today we’re only going to do the trim?CLIENT: No, the highlights, but I can only pay for the trim.

MALE: I mean, we went to the taco stand, it was what?FEMALE: About twelve dollars.MALE: Right, right, right... about twelve dollars.SERVER: Sir, we’re not the taco stand.MALE: No, it was beef, same thing as I had here.SERVER: You had the filet.MALE: yeah... cow.

BUYER: Okay, let me make a phone call, see what I can do.Maybe I can get you eight-fifty. Can you do eight-fifty?

CLIENT: I’ll pay for the highlights next time, but for now I needyou to just go ahead and throw them in.STYLIST: So, basically you want me to work for free?CLIENT: No, I don’t want you to work for free. It’s just a test.That way I can see if my husband likes it, and then you can rollthe cost over into the next time I need color... if he likes it.

MALE: I went through and line-itemed some of the stuff wecould just remove.

BUYER: I’m not making any money on this either. You gottahelp me out.CLERK: We’ve got a discount bin.BUYER: I know. I’ve checked the discount bin, but I want this one.We can do this. This is not a challenge, this is an opportunity.

MALE: We tried, what? Three entrees.SERVER: You ordered three entrees sir.MALE: Yeah, we ordered, but does order mean eating?

BUYER: What’s your name?CLERK: Todd.BUYER: Todd, you’ve gotta work with me.CLERK: That one’s $19.99BUYER: Mike, Com’ on... Let’s do this, let’s do this!CLERK: It’s Todd, dude.

CLIENT: I can cover your hard costs, but that’s really as faras I’m willing to go.

BUYER: I’ll give you $8.50 today. I’ll come back next Tuesday.We’re going to make it up on the next one. What d’ya say?CLERK: What?

MALE: Ah, excellent. Um... we’ll go ahead and pay this thistime. But what we’re going to need you to do is show us howyou made it so we can do it on our own in-house... from now on.Dude, It was a great dinner.

JUDGES AWARDS - PRINT

JUDGES AWARDS - BROADCAST

JUDGES AWARDS - INTERACTIVE

HIRONS & COMPANY // PUBLIC SERVICE, AUDIO/VISUAL “RETHINKING REDISTRICTING”

Client ..................INDIANA SECRETARY OF STATECreative Director...........................Tom AschauerProducer .....................................Meghan Hirons

JUDGES COMMENTS:SAM: “I really don’t think there was a more elegant solution thanwhat we saw, and I just love that smart thinking on really toughassignments. I think it’s really worth it to point out work like this.”

BORSHOFF // NEWSPAPER, COLOR CAMPAIGN IPL COMMUNITY ADS

Client .................INDIANAPOLIS POWER & LIGHTVP/Creative Director ....................Jennifer BerryVP/Account Lead ..............................Bill LovejoyAccount Manager ..........................Nichole FreijeCopywriting ...............................Colin DullaghanIllustration ..........................Penelope Dullaghan

JUDGES COMMENTS:COLIN: “‘Wow. For that to be produced, especially at the locallevel, it’s amazing.”JON: “Utilities are hard work to do really good advertising forand this stuff really stood out. It had a warmth to it. It had an ideato it. It had a design to it, and that’s hard to do.”SAM: “It’s hard to do good work for a power company, that’s oneof the reasons we really took to the print work. To do somethingthat’s that rich and that fun I think says a lot about the work.”

TIMBER DESIGN COMPANY // ADV INDUSTRY SELF-PROMO, INTERACTIVE TIMBER WEBSITE

Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars LawsonProgrammer .......................James Bryan Graves

WWW.TIMBERDESIGNCO.COM

JUDGES COMMENTS:COLIN: “Phenomenal. Very high-end in terms of flash value.Very organic and interactive. A piece everyone gravitated toward.”JON: “Very involving. It had a warmth to it. I loved the audio.Very well thought out and crafted. Looks like it took some bloodand sweat and tears to get it done.”

GOLD ADDY WINNERS

HIRONS & COMPANY // SALES PROMOTION, PACKAGING BTOWN PIZZA

Client ............................................BTOWN PIZZAArt Director ...............................Drew HammondCopy Writer ...............................Drew Hammond

JUDGES COMMENTS:LISA: “Very engaging and not the sort of thing you see that often.I thought it was very, very well thought out, and very well executed.”MIKE: “One that really attracted me. It had nice copy, and theyutilized the inside of the box.”

TIMBER DESIGN COMPANY // SALES PROMOTION, CAMPAIGN 8FIFTEEN RETAIL PROMOTIONAL ENSEMBLE

Client ...................................................8FIFTEENCreative Director.............................Lars Lawson

JUDGES COMMENTS:JON: “The whole identity package, the cards, the bags, everythingwas very well thought out and there was a brand there. I didn’t haveto read a headline or anything.”LISA: “Being a brander at heart, I really feel that that whole bodyof work was done extraordinarily well.”

MILLER BROOKS // COLLATERAL, BROCHURE CAMPAIGN KIMBALL BROCHURE CAMPAIGN

Client ........................................KIMBALL OFFICEAccount Supervisor .........................Erin HaskettExec Creative Director ..................Patrick KelleyCopywriter ........................................Mark WillisArt Director ......................................Dan ShearinProduction Artist.........................Laurie DurhamProduction Artist ..................................Cari Weis

TIMBER DESIGN COMPANY // COLLATERAL, COVER ABOVE + BEYOND BOOK COVER DESIGN

Client.....................MARINE CENTER OF INDIANACreative Director.............................Lars LawsonPhotographer ..........................Harold Lee MillerWriter ................................................Ellen Miller

MILLER BROOKS // COLLATERAL, POSTER CAMPAIGN KIMBALL POSTER CAMPAIGN

Client ........................................KIMBALL OFFICEAccount Supervisor .........................Erin HaskettExec Creative Director ..................Patrick KelleyCopywriter ........................................Mark WillisArt Director ......................................Dan ShearinProduction Artist.........................Laurie DurhamProduction Artist ..................................Cari Weis

GOLD ADDY WINNERS

HIRONS & COMPANY // DIRECT MARKETING, SPECIALTY ADVERTISING, APPAREL BTOWN PIZZA T-SHIRTS

Client ............................................BTOWN PIZZAArt Director ...............................Drew HammondCopy Writer ...............................Drew Hammond

HENDRIX RADER WISE // OUT-OF-HOME, OUTDOOR BOARD “TIRES TIRED”

Client ...................INDY TIRE AND AUTO SERVICECreative Director ............................Duane RaderArt Director ........................................Greg ClarkCopywriter ......................................Matt Barnett

JACKSON INTEGRATED // OUT-OF-HOME, CAMPAIGN SERVICE LINE POSTER CAMPAIGN

Client ....................................MONROE HOSPITALArt Director ..........................................Drew HillWriter ............................................Jessica HusekWriter/Creative Director ..............Dave ReyburnAccount Executive ..............................Jeff Costin

BOOST MEDIA ENTERTAINMENT // INTERACTIVE MEDIA, WEBSITE, CONSUMER HTML, PRODUCTS CHI CHI’S

Client ....................................................CHI CHI’SCEO/Co-founder .............................Jason ZicklerVP/Co-founder .................................Jason Bales

WWW.CHICHIS.COM

JUDGES COMMENTS:COLIN: “Really interesting game stuff. Wacky stuff that madeeveryone laugh.”

HENDRIX RADER WISE // RADIO, LOCAL CAMPAIGN INDY TIRE AND AUTO SERVICE RADIO CAMPAIGN

Client ...................INDY TIRE AND AUTO SERVICECreative Director ............................Duane RaderCopywriter ......................................Matt BarnettProducer .............................................Greg ClarkProduction Company ...........Earshot Audio-Post

JUDGES COMMENTS:MIKE: “Really, really well done. Excellent. Very catchy”

A moment of truth from Indy Tire and Auto Service. It happens. Tires wear. Oil needs changing. Brakes needreplacing.But that doesn’t mean that repairs have to be a pain in the axle.When you come to IndyTire,youmightbe cursing your odometer, but you know you’ll get a fair shake from mechanics who actually know shocks fromshinola. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?

Amoment of truth from Indy Tire and Auto Service. The roads are full of potholes and A-holes. Be ready for bothwith fifty dollars off select sets of tires. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?

Amoment of truth from Indy Tire and Auto Service.We’ve got a great deal right now. Up to fifty dollars off brakereplacement. Stop in... if you can. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?

GOLD ADDY WINNERS

ST. CLAIRE GROUP // TELEVISION, LOCAL CAMPAIGN WE THOUGHT ABOUT YOU

Client ..................................ST. VINCENT HEALTHCreative Director ...........................Curt ChuvalasWriter ...............................................Jack O’HaraDirector .....................................Renault GuessetVP/Account Services ..........................Ken HauptArt Director ........................................Terry KrallAgency Producer ............................Clare LibbingProducer .......................................Michael SagotProduction Company ...................Caviar Content

JUDGES COMMENTS:LISA: “Brilliantly done. To see something that really causes a personto have an emotional reaction is what I look for in great advertising,and these tv spots... check, check, check... they check all the boxes.”SAM: “Really strong work. Well shot, high production values, andstories that were really compelling.”

JACKSON INTEGRATED // MIXED/MULIPLE MEDIA, NATIONAL B TO B RERACK AND WIN

Client ....................EMERSON NETWORK POWERArt Director ..........................................Drew HillWriter ............................................Jessica HusekCreative Director ..........................Dave ReyburnAccount Executive..........................Tim NewmanAccount Supervisor........................Norm Cosand

WWW.RERACKANDWIN.COM

ROAD PICTURES // ADVERTISING FOR THE ARTS & SCIENCES, TV INDYFRINGE

Client ..........INDPLS THEATRE FRINGE FESTIVALDirector/Writer.............................Joel UmbaughDirector of Photography ............Jim TimpermanProducer .........................................Greg MaloneProducer ..............................................Kim Cline

JACKSON INTEGRATED // PUBLIC SERVICE, CAMPAIGN ART OF YOUTH

Client .........MARION CO COMMISSION ON YOUTHArt Director ..........................................Drew HillWriter ............................................Jessica HusekClient ....................................................Jim Wark

TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, STATIONERY TIMBER BUSINESS CARDS

Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars Lawson

GOLD ADDY WINNERS

TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT HANG TAG PERPETUAL CALENDAR

Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars Lawson

JACKSON INTEGRATED // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT NEW ANIMAL BROCHURE

Client ...............................JACKSON INTEGRATEDArt Director ................................Jeff VanAusdallWriter ...........................................Dave ReyburnCreative Director ..........................Dave ReyburnCreative Director .............................Ron Jackson

TIMBER DESIGN COMPANY // ELEMENTS OF ADVERTISING, LOGO 8FIFTEEN IDENTITY

Client ...................................................8FIFTEENCreative Director.............................Lars Lawson

HIRONS & COMPANY // ELEMENTS OF ADVERTISING, LOGO BTOWN PIZZA

Client ............................................BTOWN PIZZAArt Director ...............................Drew Hammond

PUBLICIS INDIANAPOLIS // ELEMENTS OF ADV, ILLUSTRATION CAMPAIGN LEARN MORE INDIANA ILLUSTRATIONS

Client ...............................LEARN MORE INDIANASenior Art Director .............Jan Michael BennettCopywriter .......................................Jeff WatsonIllustrator ...................................David Fullarton

AGENCY ENTRY CATEGORY CLIENT

Pearson Partners 2009 Catalog Sales Promotion, Catalog Moyer Fine Jewelers

Miller Brooks Delta Full Line Catalog Sales Promotion, Catalog Delta Faucet

Timber Design Company Holiday Snow Globe Packaging Sales Promotion, Packaging Timber Design Company

Caldwell VanRiper Roche AADE Tradeshow Booth Sales Promotion, Trade Show Exhibit Roche Diabetes Care

The Basement Design + Motion Trade Show Product Showcase Video Sales Promotion, Video Presentation Precise Path Robotics

Miller Brooks Interstuhl Launch Piece Collateral, Color Brochure Kimball Office

Publicis Indianapolis “College GO!Week” Collateral, Special Event Campaign Learn More Indiana

Timber Design Company Famous Last Words Campaign Out-of-home, Campaign Hancock Regional Hospital

Miller Brooks Interstuhl Print Ad Consumer/Trade Publication, Color Spread Kimball Office

Miller Brooks Kimball Ad Campaign Consumer/Trade Publication, Color Campaign Kimball Office

Timber Design Company “Which Hurts More” Campaign Newspaper Campaign, Color Hancock Regional Hospital

The Basement Design + Motion Precise PathWebsite Interactive Media,Website, B to B Flash, Products Precise Path Robotics

Boost Media Entertainment “Brain Freeze” Interactive Media,Website, B to B Flash, Products Richmond Baking

Miller Brooks Interstuhl MultiMedia Campaign Interactive Media, Online Campaign Kimball Office

Miller Brooks Mitos Animatic Interactive Media, DVD Kimball Office

Publicis Indianapolis Conner Prairie Brand TV Television, Local :30 Conner Prairie

Publicis Indianapolis Conner Prairie Balloon TV Television, Local :30 Conner Prairie

St. Claire Group “This Place (More Than You’ve Ever Known)” Television, Local :60 or More St. Vincent Health

Publicis Indianapolis Conner Prairie Balloon Advertising Mixed/Multiple Media, Local Consumer Conner Prairie

Hirons & Company AAF Darts Adv Industry Self-Promotion, Print AAF Indianapolis

The Basement Design + Motion Promotional Sales Animation Adv Industry Self-Promotion, Interactive The Basement Design + Motion

Cabello Associates Earshot Heartland Film Festival Ad Campaign Adv Industry Self-Promotion, Campaign Earshot Audio Post

The Basement Design + Motion Promotional Campaign Adv Industry Self-Promotion, Mixed Media Camp The Basement Design + Motion

Timber Design Company Soups Salads Sweets - Identity Elements of Advertising, Logo Soups Salads Sweets

AGENCY CLIENT / ENTRY

Pearson Partners BluefishWireless / “Activate” Sales Piece

Pearson Partners Saint-Gobain Containers /Wine Bottle Mailer

Pearson Partners Future Farmers of America / 2009 T-Shirt Designs

Timber Design Company Indianapolis Ad Club / Call For Entries - Posters

Timber Design Company LaCrosse Footwear / The Ghost Hunter - Logo

Williams Randall IndyCar Series / “Day with Dario”

Willow Marketing FWRadiology / Direct Mail Campaign

Word Industries Citizens Gas / “Here” - “Soakin”

AGENCY CLIENT / ENTRY

Cabello Associates Inside Musicast /Website

Cabello Associates Earshot Audio Post / Heartland Film Festival Ad

Caldwell VanRiper JS Reutz / Flyers

Finelight Herff Jones / Microsite

Hendrix RaderWise Indy Tire and Auto Service / “Gone in 30 Seconds”

Herbert Brothers Entertainment Frito Lay / “FREE DORITOS!”

Miller Brooks Miller Brooks /Website

Miller White Rose-Hulman Institute of Technology / Brochure

BRONZE AWARDS

SILVER ADDY WINNERS

GOLD ADDY WINNERS

EARSHOT AUDIO-POST // ELEMENTS OF ADVERTISING, SOUND DESIGN INDY 500 TEASE 2009

Client ..................................ABC SPORTS / ESPNSound Designer ...........................Brice BowmanSound Designer ...................................Rick SuchSound Designer ................................Ben Ericsen