Social Livingtainment

About Us

Name: Hans-Peter Lüthi Year of birth: 1965Nationality: Swiss

Grew near Berne (Switzerland)Languages: German; French; English; Italian

Educations: Motorbike Mecanic; Technical Merchant with diploma; Web Developer; Purchasing Agent with diploma¨

2011 I founded Main - Supply. We offer comprehensive services and added value along the entire Supply Chain for Wholesale- and Retail customers based in Europe,.

2012, I founded the company AWINWAY, specialized for Portal- and Appdevelopment. This work was my inspiration for the Business Vision “Addunity”.

«Innovation is creative attitude with a view to the future»

Joachim Nusch (Speaker & Mentor))

Main Supply offers comprehensive service packages along the Supply Chain B2B / B2C

Founded: 2011Hans-Peter Lüthi / Business Owner & CEOInternet: www.main-supply.com

Adress:Eigerweg 7CH-3422 Kirchberg

Cell Phone: +41 79 4532377

The service company is a specialist for Internet Portal and App Development

Founded: 2012Hans-Peter Lüthi / Business Owner & CEOInternet: www.awinway.com

Adress:Eigerweg 7CH-3422 Kirchberg

Cell Phone: +41 794532377

The Problem

Most social media platforms allow users to share interests, backgrounds and activities. But there are not many other incentives for a pay membership.

The only perpetual source of revenue is advertising.

It lacks an emotional, irresistible additional content, to open upother sources of revenue!

IMAGE

Social Media demographics

Social Media companies achieve incredible economies of scale…

- more than 250 Million Twitter users 2014 - 330 Million Linked in user 2013 - 2,8 Million companies have 2014 a Linked in page - China has 2014 35 Million Twitter users - 51% of all Twitter users follow company pages 2014 - 71% of online adults use Facebook 2014

…but in terms of sales it looks different

- Twitter's worldwide revenue 2014: 1`403 million $ - Twitter`s net income 2014: - 577,9 million $ - Twitter`s revenue for one user 2014: 5,6 $ ! - Linked in`s net income for 2013: 26 million $ - Linked in`s net income for one user 2013: 0,07 $

But why is the profit development such moderate?

Social Media Analysis

The solution: create attractive on/offline content 2.0 included in a social media concept!

Powerful Solution

Innovative, emotional entertainment and e-commerce sub-platforms, embedded in a classic so-cial media with high scalability.

This combination allows payment methods such as user membership fees, advertising, product placement revenue and much more.

Our compelling content concept are the “Livingtainment” platforms.(Livingtainment = way of living + entertainment)

Business ModelConnection to famous Online Shops / Shopping Mall Concept (Benchmark: dubli.com)

Incentives für Addunity members: Cashback

Addunity Online Store Trendy goods and novelties (Mobile Espresso Machine)

Incentives for Addunity members: Cashback / Discount

Connection to the best Ticketing Agencies for sport and music events

Incentives for Addunity members: Cashback / Discount

International Addunity Party Events for Premium & VIP members. (including star guests)

Incentives for Addunity members: Reduced Entrance /VIP Event Service

Addunity Sport Media & Social Sponsoring for Premium & VIP members. Social Sponsoring connects brands with ambitious and talented athletes.

Incentives for Addunity members: Sponsoring connection platform to famous brands

Addunity On- Offline Reality Sorylines Reality stories are exciting international adventures exclusively for VIP members.The script is still being written continuously.

Incentives for Addunity members: Competitions

Addunity SocialLivingtainment Platform

Addunity user surface is modern, neatly arranged and easy to navigate

In addition, the surface can be adapted for different screen sizes

Modern surface

Technical Capabilities

Addunity is accessible as an app entirely on mobile devices

Addunity take interaction to brandnew mobile devices (Pebble / Apple watch)

Addunity on all devices

Membership Reward Plan

Addunity Social Media

Free Basic Membership

LivingtainmentShopping Malls

Premium Membership€ 99 per year

LivingtainmentParty Events

LivingtainmentTicketing

LivingtainmentSport Media

Social Sponsoring

LivingtainmentReality

Storyline

VIP Membership

€ 199 per year

Membership Fee

Revenues from premium & VIP membership fees(annual recurring)

Additional Revenues

Partner Shop Commission

Commissions from partner shop and ticketing agencies

Profi Margin

Profit margin from Addunity trend and novelties shop

Product Placement

Revenues for product placement services(Events; Storylines)

Sponsoring Revenues

Creative service fees for assisting brands in their social

campaigns

Platform Advertising

Advertising campaigns on Addunity platform

Turnover Projections

Turnover € 198`000

Turnover € 611`000

Turnover € 3`540`000

Turnover€ 96`510`000

Turnover:€ 26`950`000

Turnover € 266`050`000

Basics to budget planning

Benchmark for the budgeting «New Members»: Facebook developments from start 2004. The average 5 years percentual budgeting is 12,5% to the benchmark

Premium Users: 0.6% of new registrations VIP Users: 0,3% of new registrations

Turnover development Partner Shopping Mall & Addunity Shop 5 year Average: 0,7% of all new registrations are shop customer Turnover per order: € 75 Shopping Mall / € 95 Addunity Shop

Gross profit: (before investments, interests, taxes, amortization) 2016-19: 15% from turnover / 2020/2021: 18% from turnover

Product Placement: 2016: 4 customers 5000 € turnover each 2021: 750 customers 25`000 € turnover each

2015 2016 2017 2018 2019 2020 2021

New members 275`000

New members 1`200`000

New members 7`500`000

New members 19`500`000

New members 100`000

New members 52`500`000

2015 2016 2017 2018 2019 2020 2021

Gross profit € 4`042`875

Gross profit € 17`371`800

Gross profit € 47`889`000

Gross profit € 91`691Gross profit

€ 29`790

Gross profit € 532`320

6 Year Preplanning

Year New User Premium Members

VIP Members

Turnover Premium

Membership

TurnoverVIP

Membership

Turnover Product

Placement

Turnover Partnershop

Turnover Addunity

Shop

TurnoverTele-

shopping

GrossTurnoverOverall

NetTurnoverOverall

2016 100`000 600 300 € 59`400 € 59`700 € 20`000 € 26`250 € 33`250 € 0 € 198`600 € 29`790

2017 275`000 1650 825 € 163`350 € 164`175 € 50`000 € 103`125 € 130`625 € 0 € 611`275 € 91`691

2018 1`200`000 9600 3600 € 950`400 € 716`400 € 100`000 € 720`000 € 912`000 € 150`000 € 3`548`800 € 532`320

2019 7`500`000 75`000 22`500 € 7`425`000 € 4`477`500 € 1`500`000 € 5`625`000 € 7`125`000 € 800`000 € 26`952`500 € 4`042`875

2020 19`500`000 292`500 97`500 € 28`957`500 € 19`402`500 € 10`000`000 € 14`625`000 € 18`525`000 € 5`000`000 € 91`510`000 € 17`371`800

2021 52`500`000 787`500 262`500 € 77`962`500 € 52`237`500 € 18`750`000 € 47`250`000 € 59`850`000 € 10`000`000 € 266`050`000 € 47`889`000

Competitor Analysis

- Social Media

- Reality Shows On/Offline- Event Agencies- Media Houses

- Cashback Agencies

Advantages: Market Power / Company Awareness / Financial Power / Social Media Know How

Disadvantages: System Indolence / System Adaptability / User Acceptance / Offline Event Accessibility

Advantages: Flexibility / Specialization / Company Awareness / Know How

Disadvantages: Social Media Linkage / No Comprehensive Approach / Specialization

GoToMarket & ROI Planning