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Addressing Customer Energy Concerns through Strategic Utility Engagement Improving Customer Experience and Increasing Participation with Energy Efficiency October 2017 Presented a the 2017 ACEEE National Conference on Energy Efficiency as a Resource

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Page 1: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

Addressing Customer Energy

Concerns through Strategic Utility

Engagement

Improving Customer Experience and Increasing

Participation with Energy Efficiency

October 2017

Presented a the 2017 ACEEE National Conference on Energy

Efficiency as a Resource

Page 2: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

TODAY’S TOPICS

• Supporting utility and customer needs

• Marketing Energy Efficiency Services

• Impacting utility goals

Page 3: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

PROGRAM BACKGROUND

• Client Goals

– Increase participation with statewide DSM

program

– Increase customer satisfaction

– Cost Effective customer service

• Program

– Managed Accounts

• Account Manager support

– Business Accounts

• Non-managed business account support

Page 4: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

Energy Efficiency Assistance

• Rate Class Assistance

• Energy Analysis

• Energy Management Tools

• Payback/Energy Saving Calculations

On Site Assessments

• Level 1, 2, and 3 (Technical Audits)

Benchmarking and Energy Performance Indicator

ENERGY EFFICIENCY

SERVICES OFFERED

Page 5: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

Energy Teams

• Participation and facilitation

Data Logging

Sub-metering

Supplementary Services in 2017

• Project Assistance

• Data Center Assessments

ENERGY EFFICIENCY

SERVICES OFFERED

Page 6: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

No/Low Cost

Opportunitie

s

Customer’

s Energy

Solution

Capital

Investment

Opportunitie

s

Working with customers to

identify opportunities and

provide cost effective

solutions.

IDENTIFY CUSTOMER

OPPORTUNITIES

Page 7: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

Open dialogue

Monthly meetings

slot

Internal presentations

Quarterly visits

Outbound Campaigns

Customer Marketing

Internal MarketingBill inserts

Monthly newsletter

Utility website

Brochures or Mailers

Follow up “warm” calls

Inbound lines

Web forms

MARKETING ENERGY EFFICIENCY

SERVICES

Primary Channels

of Engagement

Page 8: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

MARKETING ENERGY

EFFICIENCY SERVICES

State DSM Programs

Associations and Events

State or City actions

• Events and trade shows

• Programs and initiatives

Page 9: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

• 2014 incentive impact

– $718,951 incentives

• 2015 incentive impact

– $1.15 million incentives

• 2016 incentive impact

– $1.79 million incentives

IMPACT ON STATE DSM PROGRAM

Page 10: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

IMPACT ON CLIENT’S CUSTOMER

SATISFACTION

Satisfaction with

program’s Energy

Advisor

Satisfaction with

utility

TQS – Satisfied

with Energy

Efficiency

Page 11: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

Program Mission Statement:

To achieve excellence in customer

service while providing customized solutions based

on individual needs or concerns.

Page 12: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

QUESTION

S

Page 13: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”

THANK YOU

Page 14: Addressing Customer Energy Concerns through Strategic ... · Customer Marketing Internal Marketing Bill inserts Monthly newsletter Utility website Brochures or Mailers Follow up “warm”