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Addressability Addressability ACTV’s SpotOn ACTV’s SpotOn DigitalConvergen DigitalConvergen ce ce PlanetPortal PlanetPortal Digimarc Digimarc Streaming Video Streaming Video Digital Connection Digital Connection Digital Island Digital Island Microcast Microcast Internet On TV Internet On TV AOLTV AOLTV WebTV WebTV WorldGate WorldGate On-Screen Guides On-Screen Guides TV Guide Interactive TV Guide Interactive Gemstar Gemstar Outdoor Outdoor to Web to Web AdAlive AdAlive Enhanced TV Enhanced TV ClickRadio Spinne Spinne r Creative Creative Labs Labs Random/Order Random/Order MIT Media Lab MIT Media Lab Print Print to Web to Web Radio Radio to Web to Web Digital Data/Videocasting Digital Data/Videocasting Broadercasters Broadercasters Digital Cooperative Digital Cooperative Geocast Geocast iBlast iBlast Dotcast Digital Dotcast Digital Network Network iBiquity XM iBiquity XM Sirius Sirius PTV Systems PTV Systems RePlayTV RePlayTV Jovio Jovio TiVo TiVo UltimateTV UltimateTV RespondTV RespondTV Commerce TV Commerce TV Wink Wink WatchPoin WatchPoin t Liberty LiveWire HyperTV Liberty LiveWire HyperTV CableClik CableClik Convergent Convergent Technologie Technologie s s OpenTV OpenTV SonicNet SonicNet Diva Diva

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Page 1: Addressability ACTV’s SpotOn DigitalConvergence PlanetPortal Digimarc Streaming Video Digital Connection Digital Island Microcast Internet On TV AOLTVWebTV

AddressabilityAddressability

ACTV’s SpotOnACTV’s SpotOn

DigitalConvergenceDigitalConvergence

PlanetPortalPlanetPortal

DigimarcDigimarc

Streaming VideoStreaming Video

Digital ConnectionDigital Connection

Digital IslandDigital Island

MicrocastMicrocast

Internet On TVInternet On TV

AOLTVAOLTV WebTVWebTV

WorldGateWorldGate

On-Screen GuidesOn-Screen Guides

TV Guide InteractiveTV Guide Interactive

GemstarGemstar

Outdoor Outdoor to Webto Web

AdAliveAdAlive

Enhanced TVEnhanced TV

ClickRadio

SpinnerSpinner

CreativeCreative LabsLabs

Random/OrderRandom/Order

MIT Media LabMIT Media Lab

PrintPrintto Webto Web

RadioRadioto Webto Web

Digital Data/VideocastingDigital Data/Videocasting

Broadercasters Broadercasters Digital CooperativeDigital Cooperative

GeocastGeocast

iBlastiBlast

Dotcast Digital NetworkDotcast Digital Network

iBiquity XM Sirius iBiquity XM Sirius

PTV SystemsPTV Systems

RePlayTVRePlayTV

JovioJovio

TiVoTiVo

UltimateTV UltimateTV

RespondTVRespondTVCommerce TVCommerce TV

WinkWinkWatchPointWatchPoint

Liberty LiveWire HyperTVLiberty LiveWire HyperTV

CableClik CableClik

ConvergentConvergent TechnologiesTechnologies

OpenTV OpenTV

SonicNetSonicNet

DivaDiva

Page 2: Addressability ACTV’s SpotOn DigitalConvergence PlanetPortal Digimarc Streaming Video Digital Connection Digital Island Microcast Internet On TV AOLTVWebTV

Media ProcessMedia Process TechnologiesTechnologies

AdExchangeAdExchange

LinkExchangeLinkExchange

Engage Engage

MarketMatchMarketMatch

AdForceAdForce

InteradnetInteradnet

MediaPlex MOJOMediaPlex MOJO

BurstmediaBurstmedia

OneMediaPlace (AdAuction)OneMediaPlace (AdAuction)

AdFlightAdFlightClearBlueMediaClearBlueMedia

ClickZenClickZen

DoubleClickDoubleClick

24/7 Media24/7 Media

USMarketerUSMarketer

L90.comL90.com

Real Media AdStreamReal Media AdStream

Media Market MakersMedia Market Makers

SonarSonar

Excite@Home Excite@Home MatchLogicMatchLogic

Solbright Solbright

AdSuite & DispatchAdSuite & Dispatch

ValueClickValueClick

ClickAgentsClickAgents

AdOutletAdOutlet

AvenueAAvenueA

Winstar InteractiveWinstar Interactive

1stUp1stUp

AdKnowledgeAdKnowledge

SparkSpark

Advertising.comAdvertising.com

Ad-VentureAd-Venture

AdCompleteAdComplete

AdFusionAdFusion

eMadisoneMadison

CyberepsCybereps

Banner BrokersBanner Brokers

MindArrowMindArrow

DirectLeadsDirectLeads

Phase2MediaPhase2Media

PegasusPegasusFastClickFastClick

Predictive NetworksPredictive Networks

Premium NetworkPremium Network

Direct StuffDirect StuffWiseAdsWiseAds

SmartAgeSmartAge

DARTDART

Page 3: Addressability ACTV’s SpotOn DigitalConvergence PlanetPortal Digimarc Streaming Video Digital Connection Digital Island Microcast Internet On TV AOLTVWebTV

Print

Radio

LocalCableDirect

Mail

ElectronicCouponing

Evolution of MMM

ConvergedWireless

ConvergedCable

ConvergedPrint

ConvergedRadio

Web SimulcastInternet


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