Additional mood boardThis mood board is aimed for people male or female, who are interested in extreme sports. The picture on the bottom right and upper left shows this. Married couples who do not have children may be interested in The Descent as well, as the movie betrays that type of lifestyle. The socioeconomic ranking of the adults who are interested would be C1-C2, which are mainly office based jobs such as teachers, lawyers or managers of shops. The age range could stem from 25-35 year olds, because that is an ideal age to earn money and decide what you want from life.

The additional audience are aspirers, because they aspire to do extreme sports in there spare time. They are 25-35 year olds who are in full time work and are trying to be the best they can be. They are also ‘Dinky’s’, because they wouldn’t have children, and would spend all their time and money on extreme sports and paying for the equipment.