adding value & product diversification jennifer cunningham, jay springs lamb co., pinantan lake,...
TRANSCRIPT
Adding Value & Product Diversification
Jennifer Cunningham, Jay Springs Lamb Co., Pinantan Lake, BC
Outline
Who we are What we have and have access to Who is our customer What do they want in a product
Who we are
The Grazing Crew
Management of farm & woodlot
together!
What we focused on ……got off the farm and learned
Focused on the resources & assets we hadWe had a broad vision of what we wantedConcentrated on productionFormed a legal partnershipKept improving the ranch – bookkeeping,
management of woodlot and grazing Complete estate planning
….got off the farm and learned, got involved
SWOTStrength Weakness Opportunity Threats
Family Family Grass, browse Mother Nature
Industry Knowledge
Hay Source Grazing tenure Lack of capital
Education Mother Nature Established Regulations
Flexible Time Niche marketing Liability
Location Location Present trends Meat Processing
Connections to the land
Land Woodlot – sustainable land base, landscape
Higher level plans
Established Flock
Commodity product
Past experience Lack of Gov. Support
Our mission statement: Our want of a sustainable life style motivates our business.
Our main goal: Develop a viable operation selling and producing lambs to a market that will support a small-scale sustainable farm.
Woodlot license 311 will be a viable and sustainable operation meeting the family partner’s social, financial and environmental objectives.
What we focused on ……got off the farm and learnedBusiness Focus
Needed to create business opportunities that would make the ranch and woodlot work for us and ensure financial viability and diversity.
But, each lamb has to sell for more and we have to diversify the land base resource for the long term.
Who eats our lamb?
Thinking like a customer not a producer.80% of our time on planning, marketing, on the phone & 20% spent on ranching Knowing the 3 parts of a business – production, financial and marketing.
We had a lamb that fit all markets!
Competitive Advantage
Selling our lamb! Selling our story!