adding revenue to your organization with ektron
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Connect Content to Revenue™
Becoming a Revenue Centric Company
Sean O’LearyRegional Sales Manager
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About Ektron
■ Founded in 1998
■ Headquarters in Nashua, NH■ - Worldwide Offices in Australia, Canada and the United
Kingdom■ - Regional Offices in Denver, Richmond and San Francisco
■ 270+ Employees
■ Over 3,000 customers and 12,000 sites including The Home Depot, Kodak, Microsoft, and NASDAQ
Ektron empowers organizations to fully realize their digital marketingpotential by connecting content to revenue
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MissionEmpower Marketers to Connect Content to Revenue
Provide the most scalable, extensible, mobile, partner friendly, .NET WCM platform for the Enterprise
Create vibrant social communities for employees and customers.
Deliver a seamless, social, cross-channel shopping experience
Empower marketers to create contextually relevant customer experiences
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Why Connect Content to Revenue?
1. Current worldwide economic environment demands revenue growth
2. Marketing leaders being held accountable for revenue
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Achieve Business OutcomesTo Build Revenue a measurable activity
that has a quantifiable impact on revenue
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Lead generation at Lloyds TSB
■Full range of banking and financial services
■5th largest bank in Europe
■Results:■90% increase in visitors■150% increase in leads■30% increase in visitor to
registered lead conversion rate
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Ad revenue & engagement at NASDAQ
■Largest U.S. electronic stock market5
■Results:■Grew community by
3000%■Tripled ad revenue
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Summary■ Your Website must be viewed as a profit
center, not a cost center
■ Connecting Content to Revenue requires:■ A strong platform for managing content
■ Context for understanding
■ The ability to deliver experiences across all digital channels
■ Processes for ongoing optimization
■ The ability to tie content to the business outcomes that move the needle for your business
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Questions?
Continue the conversation at #ektron
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Revenue growth at Valassis
■Leading Media & Marketing Services Company
■Results:■Decreased publishing
time by 30%■Doubled conversion
rates on key CTAs