ADDED DIMENSIONHow M6 has created a new way of consuming TV

Germany

Wolf Bauer on restructuring UFA

The Netherlands

RTL Nederland launches app for Goede Tijden, Schlechte Tijden

Belgium

Télévie funds 107 research projects

Luxembourg

Enex welcomes Sky News Arabia

How MM6666 hhhhaas created a neeww wwaayy ooff ccoonsuming TV

Germananyy

WWolf Baauueerr onrreessttrruucturinngg UFFAA

The Neththererlalalalandndndndsss

RTL Nederlanddlaunches app for GGoede Tijden, SScchhlleecchhte Tijden

Belgium

TTTTéééélllléééévvvviiiieeee ffffuuuunnnnddddssss107 research projects

Luuxexeembmbmbmbououoourgrg

EEnex welcomesSky News Arabia

“SERIOUS PLANS” Dirk Gerkens on the launch of RTL II in Hungary

Belgium / LuxembourgAnke Schäferkordton media regulation

North AmericaFamily Feud with best ratings since 1992

FranceTéva presentsnew season line-up

SpainGrupo Antena 3 replants forests

week 39 / 27 September 2012

ADDED DIMENSIONHow M6 has created a new way of consuming TV

Germany

Wolf Bauer on restructuring UFA

The Netherlands

RTL Nederland launches app for Goede Tijden, Schlechte Tijden

Belgium

Télévie funds 107 research projects

Luxembourg

Enex welcomes Sky News Arabia

How MM6666 hhhhaas created a neeww wwaayy ooff ccoonsuming TV

Germananyy

WWolf Baauueerr onrreessttrruucturinngg UFFAA

The Neththererlalalalandndndndsss

RTL Nederlanddlaunches app for GGoede Tijden, SScchhlleecchhte Tijden

Belgium

TTTTéééélllléééévvvviiiieeee ffffuuuunnnnddddssss107 research projects

Luuxexeembmbmbmbououoourgrg

EEnex welcomesSky News Arabia

“SERIOUS PLANS” Dirk Gerkens on the launch of RTL II in Hungary

Belgium / LuxembourgAnke Schäferkordton media regulation

North AmericaFamily Feud with best ratings since 1992

FranceTéva presentsnew season line-up

SpainGrupo Antena 3 replants forests

week 39 / 27 September 2012

Think before you print

CoverMontage with several formats of RTL II

PublisherRTL Group

45, Bd Pierre FriedenL-1543 Luxembourg

Editor, Design, ProductionRTL Group

Corporate Communications & Marketing

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

QUICK VIEW

Sandra Thier investigates in Ghana

RTL II (Germany)p.10

“Serious plans”RTL II (Hungary)p. 4 - 7

Optimistic and amitiousTévap. 11

Defying the fi resGrupo Antena 3

p. 13

Best ratings in two decadesFremantleMedia

North Americap. 12

Media regulationat the crossroadsRTL Groupp. 8 - 9

SHORTNEWS

p. 15 - 16

Big Picturep. 14

4

Dirk Gerkens

“A CHANNEL FOR THE WHOLE

FAMILY”

Hungary – 27 September 2012

RTL II

15 years after the launch of RTL Klub in

Hungary, a new addition to the

Hungarian RTL family of channels will go on air:

RTL II. Backstage asked CEO Dirk Gerkens about the project.

5

After acquiring seven cable channels in 2011, the RTL family of channels in Hungary welcomes a new member: the new channel named RTL II goes on air on 1 October at 14:00. Dirk Gerkens, CEO of RTL Klub, says: “RTL II will be a channel for the whole family with a strong female appeal, which will counterbalance the more masculine profi le of Film Plus and the more general character of Cool.”

The programme line-up is comprised of premium local productions and international series. Gerkens: “There will be a strong presence of own-produced programmes, which will be broadcast after nine in the evening on weekdays.” The channel broadcasts the investigative report magazine Forró Nyomon (Hot On The Trail) on Wednesdays, Legyen Ön Is Milliomos (Who Wants To Be A Millionaire) will be broadcast twice a week on Mondays and Thursdays. At 23:00 on weekdays, RTL II offers a daily news summary. A dating reality show, I love Gjoni and Szombat Esti Láz (Dancing With The Stars) will air on Sunday evenings. RTL II also offers the best international series.It will launch with a number of Hungarian premieres, and will feature series such as The Forgotten with Christian Slater, Jerry Bruckheimer’s Chase, White Collar, and the Emmy award-winning Modern Family with Ed O’Neill.

The new RTL II is designed to complement the existing portfolio of cable channels in Hungary. As Gerkens told the Hungarian magazine Media & Marketing: “Signifi cant amounts have been invested

in the project, as we have serious plans with the new channel. Locally produced programmes will play a major role in the programme structure, and their production costs are not cheap. Given the fi erce competition in the cable market, where more than a hundred channels compete for viewers, high-quality local content is the only way to achieve really good audience ratings.”

“In the beginning we plan to generate two thirds of the revenues from cable providers and one third from advertising,” says Gerkens. “Later, when the audience shares increase, advertising may become the primary source of income.”

The fi rst step is to grow audience shares to the same level as that of the other channels in the portfolio. Says Gerkens: “Our fi rst goal is to reach the audience share level of Cool and Film Plus, which are the most watched cable channels in Hungary, within a few years. Then, long term, we would like RTL II to be the viewers’ second choice after the market-leading RTL Klub.”

He adds: “Our portfolio is now rather widespread, so in the future we would like to concentrate on our existing channels and our new ‘baby’ RTL II. Our later steps will depend on the further fragmentation of the audience, as well as the requirements of the cable and satellite providers.”

Prior to the channel’s launch on 1 October, RTL Klub will host a special theme day dedicated to RTL II on 30 September. RTL Klub will present a showreel of the new series and own productions scheduled to transmit on RTL II, among them I Love Gjoni and the political talk show Heti Hetes. RTL Klub is also running an extensive advertising campaign. The teaser phase of the campaign started in mid-August, and was followed by the image-building phase in early September. Programme communication commenced on 24 September.

Next >

I love Gjoni

Heti Hetes – RTL II’s new political talk show

6

Gerkens: “The campaign is being run simultane-ously all over the country – outdoors, print, online and of course on all channels in the RTL family of channels in Hungary. The teaser phase was so successful that the meme spread very fast, and even HVG, one of Hungary’s foremost economic weekly newspapers, mentioned it last week on its cover.”

With a family of nine channels, the Hungarian portfolio is designed to cope with the ongoing fragmentation of the country’s TV market. “Unfortunately, our revenues and profi t will de-crease in 2012 as a result of the shrinking market,” says Gerkens, referring to the economic downturn in the country. “This is partly due to the fact that we haven’t cut our budget for programmes, in order to keep our market position. However, our recently purchased cable channel portfolio is doing betterthan expected and is compensating for some of this on the business side. Furthermore, as a result, we are less dependent on the advertising market – which is one of our main objectives.”

And the prospects for 2013 are better, as Gerkens explains: “After four years of continuous decline, the market is expected to stabilise and may even show slight growth. We are very dependent on the purchasing power of our viewers, and as soon as the economy shows some signs of recovery, we should be among the fi rst to profi t from it.”

The cover of HVG, picking up RTL II’s campaign visuals

Live is beautiful. RTL two.

The grass is green. RTL two.

The sky is blue. RTL two.

Alexander Friderikusz presents Legyen Ön Is Milliomos

RTL II MARKETING CAMPAIGN

7

OVERVIEW: 4 MORE RTL 2

RTL II (Germany)RTL II exemplifies enjoyment of life. Passion-filled docu-soaps show real life up close, while high-quality series and big-screen blockbusters keep fans coming back for more. RTL II appeals to a broad demographic with high-class documentaries and popular-science formats. The channel sets trends with its successful, contemporary news concept and major music events. RTL II’s programming is a proven mix of reliable programme brands and format innovations.

RTL 2 (France)RTL 2 is part of the RTL Radio family of stations in France. The music radio station has a solid audience and a strong musical image. Its rock-pop format is targeted at 25- to 49-year-old listeners.

RTL 2 (Croatia)After launching in January 2011, RTL 2 soon became the most watched second-generation channel in Croatia. Its flagship format is the talk show Studio 45. The channel broadcasts some of the world’s most popular TV series, including Modern Family, Two and a Half Men, and The Big Bang Theory, along with a number of documentaries and one of the country’s most popular reality shows, Cardashians.

Den 2. RTL (Luxembourg)Den 2. RTL is RTL Télé Lëtzebuerg’s second channel targeted at young adults. It broadcasts magazines, sport events and reruns of news.

8

How can a future-proof regulatory framework ensure fair competition between all media services in the digital world? This was the key question discussed at a high-ranking expert meeting on “convergent regulation” in Brussels, co-organised by RTL Group. Belgium / Luxembourg – 24 September 2012

“We have a lot on our agenda for the day!” With these words, Anke Schäferkordt, Co-CEO of RTL Group, welcomed roughly 130 representatives from academia, business and politics at the Representation of the Free State of Bavaria to the European Union in Brussels – located right between the European Parliament and the main building of the European Commission.

With a short emotional trailer showing consumers’ options for watching RTL Group’s content on all digital screens and via many different platforms, Anke Schäferkordt underlined two key points: fi rst, RTL Group has always been and will remain excited about digitisation as it paves new ways to reach the audience. And second, media convergence has long become a reality, with the internet becoming ever more important for the distribution of audio-visual content. “The rapid advancement of technology leads to a convergence of transmission channels and a virtually infi nite choice of content. It is up to the viewers when, where and on what device they want to consume audiovisual content. Whether they prefer to watch it on a TV set, computer, tablet or smartphone – at the actual time of broadcast or later. It’s their decision,” Anke Schäferkordt said.

In a digital world, linear TV will still remain the leading medium. In 2011, average daily TV viewing time was at a record high of 228 minutes per person in Europe. Also, the broadcasters’ programming schedules with their established brands and big shows are the major drivers for the rapidly growing on-demand viewing. Nevertheless, media convergence – and in particular the merging worlds of TV and internet – presents major challenges. For example, infrastructure or network operators, search engines, electronic programme guides (EPGs) and manufacturers of devices have signifi cant power to infl uence whether, and how prominently, content will appear on particular platforms and screens.

Anke Schäferkordt in Brussels

MEDIA REGULATION AT THE CROSSROADS RTL Group

Next >

9

But above all, convergence leads to an increasing overlap between individual media markets. “Print, TV and radio, which were to a large extent autonomous markets in the analogue world, are now, in the digital age, available from one and the same source. The clear boundaries that used to separate these media genres are becoming blurred. Broadcasters, search engines, online video services and publishing houses are all operating within a common framework, as all of their content appears together on the same screen of the same recipients,” Anke Schäferkordt explained – and pointed to RTL Group’s news channel N-TV to

illustrate her argument. While advertising on a linear TV news channel is heavily restricted, there are no such restrictions for connected-TV applications from publishers – even though both services show mainly the same news content, on the same TV screen.

For broadcasting companies such as RTL Group these challenges call for a fundamental decision regarding the future direction of media regulation: “At this juncture, we simply cannot avoid having to make a clear, consistent decision, and we will have to do it soon. Are all types of media services more or less comparable? If so, a comparable regulatory framework for all media services is necessary. Or is there still one special form of media? In that case the rights and obligations connected with it must be rebalanced in a way that makes sense throughout all relevant areas,” Anke Schäferkordt described the key questions for the expert meeting.

In four panel discussions, the high-profi le participants took a deep dive into the topic of media convergence and examined the most relevant aspects in the fi elds of intellectual property, market defi nition, infrastructure, and media regulation.

The discussions identifi ed key issues that need to be addressed by policymakers and market players to develop a regulatory framework that meets future needs and expectations. These include: the protection of intellectual property rights and the growing importance of EPGs and portals on the start screen of internet-connected TV sets as they could increasingly determine access to and availability of certain media. Concurrently, it was assessed that regulation cannot only mean restricting certain media, but also creating a political environment that allows for regulatory support of media markets. There was unanimous consent across the panels for political action in this regard.

The event “360° Expert Meeting on Convergent Regulation” wasjointly organised by RTL Group, the Representation of the Free State of Bavaria to the European Union and the Institute of European Media Law. For RTL Group, Tobias Schmid, Executive Vice President Governmental Affairs, RTL Group Deutschland, was responsible for the event. He was supported by Eva-Maria Sommer, Counsel Governmental Affairs at Mediengruppe RTL Deutschland.

Roughly 130 representatives from academia, business and politics came to the Representation of the Free State of Bavaria to the European Union in Brussels

10

Sandra Thier (left)

A 6-year-old dismantles a screen without any protective gloves or mask

In a new edition of Sandra Thier unterwegs... presenter Sandra Thier and former football pro Hans Sarpei investigated an environmental scandal in Ghana. Germany – 25 September 2012

Although industrialised nations like Germany are prohibited from dumping their electrical and electronic waste in developing countries, each year countless tonnes of defunct mobiles, computer and other electrical devices end up in countries like Ghana. On a dump that covers up about ten square kilometres near the Ghanaian capital of Accra, hundreds of people, especially children, make their living from waste electronics – and probably die from it, too. Their attempts to extract copper from the waste causes carcinogenic substances such as dioxins to be released. In her new documentary, Sandra Thier travels to Ghana to research the situation locally and clarify the contexts. In the process, she tells the moving stories of children who risk their health in order to survive.

Said Thier: “Often the children are only between fi ve and ten years old and live in inhumane conditions here on the dump. The air is caustic with burning plastic. Chemicals and heavy metals cause serious damage to their lungs and brains, an impede the growth and development of the youngsters. Many of the children who grow up here never make it to 20 years old. For about a euro per day, they constantly suffer shortness of breath, headaches, stomach cramps and insomnia.”

RTL II News anchor Sandra Thier spoke with journalists, environmental activists and doctors to shed light on the background to this tragedy. She also met with the Ghanaian footballer Hans Sarpei, who grew up in Germany and most recently played for Schalke 04. His parents were poor, but he was spared the fate of these children. Is there a way to help the garbage children of Ghana?

“MANY OF THE KIDS WHO GROW UP HERE NEVER MAKE IT TO 20 YEARS OLD”

RTL II

11

Téva’s new schedule is characterised by continuity, with the channel banking on programmes that work. The latest offerings include new documentaries and a new magazine programme at the end of the year. France – 26 September 2012

“Téva’s 2012/13 season is optimistic and ambitious,” says Téva’s Deputy Managing Director Catherine Schöfer. The channel that is heading into its 16th season as the number one pay channel with housewives under 50 intends to focus on “inspiration,advice, closeness with its audience and intelligent entertainment”.To do so does not require a lot of change. Groupe M6’s channel for women nevertheless decided to concentrate its investmentson 52 or 90-minute single format programmes rather than collections.

Téva will thus offer new documentaries within the framework of its magazine, Les Dossiers de Téva, presented by Marielle Fournier. Airing in prime time, these will deal with topics such as ‘women in justice’, ‘women in politics’, and ‘breast cancer’. On 5 December at 20:40, a new programme, Ma vie de maman, will make its debut on the channel. As well, viewers will rediscover the channel’s emblematic Sunday shows, such as Magnifi que by Cristina (at 10:30), Le gâteau de mes rêves (at 11:00) and Téva Déco (starting on 7 October at 11:30). In this season, Cendrine Dominguez will offer young interior decorators a chance to express themselves in an empty 16 square metre space on a given theme and within a time limit.

On the series side, Ringer (Sunday at 20:40) – whose main character, played by Sarah Michelle Gellar, makes her comeback for a fi rst-time broadcast in France – will be the “surprise series of the new season,” says Catherine Schöfer. The actress, who is also the series’ co-producer, plays the role of two twin sisters with very separate lives. When one of the twins disappears, the other takes her place and discovers that her sister has been hiding plenty of secrets. Mamma Mia, Along Came Polly and Dans la peau d’une grande are some of the feature fi lms on the new schedule.

Téva the number one pay channel with housewives under 50,increased its audience share by 23 per cent over one year (Mediamat’ Thematik study from January to June 2012).Now available to everyone on the Orange TV platform, it is the most widely available general-interest channel, receivedby 40 per cent of television-equipped homes. Almost 25 millionindividuals can currently fi nd all of the channel’s fl agship programmes.

“OPTIMISTIC AND AMBITIOUS”Téva

Catherine Schöfer

Rama Yade, Marielle Fournier and Christophe Barbier (from left to right) deal with the topic of women in politics in Les Dossiers de Téva

Téva Déco

Sarah Michelle Gellar in Ringer

12

The FremantleMedia North America produced game show, Family Feud (USA), begins its 14th

season with the best ratings in two decades. The United States – 27 September 2012

Ratings for the Family Feud season fourteen premiere were up 50 per cent from last season’s debut across all households, making it the show’s best performance since March 1992. Among the key demographic of women aged 25 to 54, the game show was also up by 46 per cent.

Family Feud, which has been renewed until 2015, already saw asubstantial rise in ratings since stand-up comedian, actor and chat show host Steve Harvey joined as a host in September 2010.

The show is produced by FremantleMedia North America and syndicated across various US TV stations through Debmar-Mercury, who, by getting it scheduled into more desirable timeslots on TV-channels across the country, have also played a key role in the show’s ratings success.

Debmar-Mercury Co-Presidents Mort Marcus and Ira Bernstein stated: “We expected substantial ratings growth from Family Feud with the greatly improved station line-up and are thrilled to see this amazing result for its debut number. Thanks to a phenomenal host in Steve Harvey, FremantleMedia’s incredible production team and our very enthusiastic station partners, we believe this is only the tip of the iceberg as to where the ratings will go this season.”

BEST RATINGS IN TWO DECADES FremantleMedia North America

Steve Harvey, Presenter of Family Feud

13

“Together for our forests”

Screenshot of the Hazte Eco website

In a Hazte Eco campaign, Grupo Antena 3 and WWF call for donations to replant the forests of Spain following the catastrophic forest fi res of 2012. Spain – 25 September 2012

In the year to date, an estimated 180,000 hectares of forest in Spain have been devoured by fl ames – an area approximately twice the size of the island Menorca.The fi res are an enormous threat to the country’s forests –this year, 35 major fi res were counted, after just seven last year. Grupo Antena 3 and the World Wildlife Fund are now startinga fund drive to replant the forests. By sending an SMS, Spaniards can help to plant the ‘Bosque de Antena 3 y WWF’.

The trees are to be planted in Cabañeros National Park, where there was a wildfi re once before in 2009 and another 537 hectares of forest burned down this year. The reforestation will be carried out between November and March, depending on the weather. Antena 3 staff will be actively involved in the planting as part of the volunteer efforts supported by the company.

The fund drive will be accompanied by a major Grupo Antena 3 campaign. The TV channels Antena 3, Neox, Nova and Nitro will air a commercial reporting on the campaign. The radio stations Onda Ceo and Europa FM will also cover the campaign.

DEFYING THE FIRES Grupo Antena 3

For more information about the campaign and

Hazte Eco, please visit Antena3.com

“Competent, controversial, colourful and covering a great

musical spectrum”Bill and Tom Kaulitz, the twins in the band Tokio Hotel and Mateo, founder and lead singer of the band Culcha Candela, will sit on the judging panel alongside pop titan Dieter Bohlen

in the anniversary season of Deutschland sucht den Superstar.

15

Mobile networkingRTL Interactive

The social network Wer-kennt-wen.de has added new features to its I-OS app and optimised its appearance for I-Phone use.Germany – 24 September 2012

Vanessa is… ‘The Fan’RTL Newmedia

Last July, RTL.be launched ‘The Fan’, a contest to select an Internet user to become its spokesperson. After two months of competition, Vanessa, a 23 year-old from Namur, is the lucky winner. Belgium – 24 September 2012

Euro Talk in BerlinN-TV / Bertelsmann

By invitation of the news channel N-TV, Bertelsmann and the Portuguese Embassy, Wolfgang Schäuble and Vitor Gaspar, the Finance Ministers of Germany and Portugal, had come to discuss the Euro debt crisis in Berlin on 19 September.Germany – 25 September 2012

Safer surfi ngRTL Interactive / RTL II

RTL Interactive and RTL II have decided to become sponsors of the ‘Sicher online gehen – Kinderschutz im Internet’ (Going online safely – protecting minors on the internet) initiative, and will be signing its charter shortly. This signals their clear commitment to strengthening the protection of minors on the internet.Germany – 26 September 2012

SHORT NEWS 1/1

16

SHORT NEWS 2/2

All about carsRTL Net / RTL Radio

On 29 September, the day of the opening of the Paris Motor Show 2012, RTL Net launches a new thematic portal devoted entirely to the car world for the general public. RTL Radio will move some of its broadcast facilities to the fair during the event.France – 26 September 2012

Fashion, fashion, fashionParis Première

From 29 September to 3 October, Paris Première goes to the Fashion Week in Paris, giving viewers a glimpse behind the scenes of the Spring/Summer 2013 collection. France – 27 September 2012

Measuring multi-screen usageMédiamétrie / Google

Médiamétrie and Google will launch a panel to measure the power of programmes shown on French television and on the Web. France – 27 September 2012

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