James Rosewell

Add Mobile to Your Big Data Analysis in 15 Minutes

About 51Degrees • THE fastest, most accurate

device detection • 5,000,000+ detections per second • Used by eBay, Unilever, IBM,

Microsoft, T-Mobile and 1.5 million other web sites

• Track more than 2 billion unique web visits every month

• Integrated with DNN out of the box

We understand the Web, Mobile & Big Data

@51Degreesmobi @DNNCorp – Stand IW656

Why Add Mobile?

% Mobile Web Traffic from UK during May 2014 by Hardware Vendor

Apple, 72.14%

Samsung, 14.88%

Sony, 2.22% RIM / Blackberry, 2.36%

HTC, 1.96%

Others, 6.44%

@51Degreesmobi @DNNCorp – Stand IW656

% Mobile Web Traffic from India by Hardware Vendor

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Samsung

Nokia

Apple

Micromax

Sony

Other

@51Degreesmobi @DNNCorp – Stand IW656

% Mobile Web Traffic from US during May 2014 by Browser

Mobile Safari, 55.47% Android,

16.94%

Chrome Mobile, 15.34%

Opera Mini, 2.83%

Chrome for iOS, 1.27%

Other, 8.15%

@51Degreesmobi @DNNCorp – Stand IW656

Average Mobile Screen Size Square Inches

0

5

10

15

20

25

India South Africa United Kingdom

@51Degreesmobi @DNNCorp – Stand IW656

Analytics - Before Mobile

@51Degreesmobi @DNNCorp – Stand IW656

Device Type – 1 Extra Dimension

Mobile Tablet Desktop

@51Degreesmobi @DNNCorp – Stand IW656

We Now Need to Answer Questions Like…

• How does click through rate vary by physical screen size?

• What physical screen sizes should we be designing for?

• Does average basket value (ABV) vary by device price band?

@51Degreesmobi @DNNCorp – Stand IW656

Other Dimensions - “3D” Enable Analytics

9” 10”

6” 7”

11”

8”

3” 4” 5” < £150

£150 to £300 > £300

Physical Screen Size

Price Band

@51Degreesmobi @DNNCorp – Stand IW656

This Must be Hard?!

No. Here’s how with Google Analytics, DNN and 51Degrees

Javascript Change <script src="/51Degrees.features.js?PriceBand&ScreenInchesDiagonalRounded" type="text/javascript"></script>

<script>

(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)

})(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', '[TRACKING_ID]', 'auto');

ga('require', 'linkid', 'linkid.js');

ga('require', 'displayfeatures');

ga('set', 'dimension1', FODF["PriceBand"]);

ga('set', 'dimension2', FODF["ScreenInchesDiagonalRounded"]);

ga('send', 'pageview');

</script>

@51Degreesmobi @DNNCorp – Stand IW656

It’s easy to implement in DNN

@51Degreesmobi @DNNCorp

Physical Screen Size / Pages per Session

@51Degreesmobi @DNNCorp – Stand IW656

ScreenInchesDiagonalRounded Pages / Session

9 3

8 3

7 4.44

6 4.29

5 7.86

4 4.53

3 4.68

2 6.24

12 9

10 7.59

Mobile Device Price Band / ABV

@51Degreesmobi @DNNCorp – Stand IW656

Price Band (USD) ABV

0.00 - 49.99 13.2

50.00 - 99.99 16.8

100.00 - 149.99 14.4

150.00 - 199.99 16.8

200.00 - 249.99 13.2

250.00 - 299.99 14.4

300.00 - 349.99 15.6

350.00 - 399.99 13.2

400.00 - 449.99 13.2

450.00 - 499.99 15.6

500.00 - 599.99 13.2

600.00 - 699.99 15.6

700.00 - 799.99 15.6

800.00 - 899.99 14.4

900.00 - 999.99 12

Visit DNN at IW656 Thank You – Questions?

@51Degreesmobi @DNNCorp