add life to your website | alternative digital platforms to market your practice | wong | aao 2017...
TRANSCRIPT
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ADD LIFE TO YOUR WEBSITE
WEBSITE: NOW WHAT?
Randall V. Wong, M.D.
AAO 2017 | New Orleans | Tech 10
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Financial Disclosure
• I have the following financial interests or relationships to disclose:• Co-Founder:
• Medical Marketing Enterprises, LLC
• RussandRandy.com
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Marketing
Solving the problems or answering the needs of your
customers/patients
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“Optimization”
The processes and tactics by which you “maximize”
your ability to be found on the Internet
Making it easy for the Search Engines to Find you.
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Content
• Search Engines Compare websites based upon
content…….
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Website : Now What?
• Video
• Podcast
• Webinar
• Presentations
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Alternatives to Web
• Different Learners
• Broaden Your Exposure
• Different Audience
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Video
• YouTube, Vimeo
• 2nd largest search engine
• Appeals to different learners
• Cost effective (cheap)
• Personal
• Avoid Professional Production
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YouTube “Channel”
• Cell phone
• Computer Camera
• DSLR
• Create Video
• Edit (iMovie)
• Upload
• Description
• Tags
• URL to website
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Podcast
• Appeals to different
learners
• Audio
• Very portable
• Grow exposure
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Podcast – “Radio”
• Record Audio Weekly
• Edit (Audacity)
• Libsyn.com ($5)
• Stitcher
• iTunes
• ReachMD.com
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Webinar
• Easy
• Record audio
• Record video
• Repurpose
• Educational
• Anywhere
• Demio
• GotoMeeting
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Hosting a Webinar
• Send invitation
• Website
• Patients Register
• Login
• Audio/Video
• Presentation
• Q & A
• YouTube
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Slideshare
• Share Presentations
• Power Point
• Upload
• Embed
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AAO 2017 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | November 11, 2017
9:30 – 10:30 AM | TECH 01 | Tech PavManaging Your Online Reputation
1-4 PM | SPE06 | Rm: 335-336
“Marketing 101 – Kickstart Your Website, Social Media and Blog ”
Sunday | November 12, 2017
11:30 - Noon | TECH 10 | Tech Pav
”Add Life to Your Website”
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AAO 2017 | Schedule
Monday | November 13, 2017
4:30 – 5:30 PM | 475 | 291
“Live Website Analysis: Critique Your Own Website”
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Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com