CIRCLE ECONOMYPRESENT

BECOME A CIRCULAR BRAND LEADER | 1 DAY WORKSHOP

Driving innovation through circular design and brand building for a circular consumer cultureCircular Brands brings together the world of strategic innovation consulting and creative brand building. Where the common understanding and analy-sis of circularity starts from the supply chain perspective, Circular Brands makes marketing, branding and consumer culture the starting point for circular opportunities.

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ADCN &

CIRCULAR BRANDS - INTRODUCTION

We invite you to learn from circular leaders sharing their best practices, insights, experiences and tools to become the driver of a circular vision, able to envision and map a circular future for your brand. Learn how to apply design thinking methods to create a portfolio of circular brand opportunities with your team and join the growing network of circular brand pioneers.

In times, where climate change and resource scarcity put pressure on the world and its economy, the responsibility is no longer with governments only. Bold action is required from all stakeholders in society. We live in the era of creativity, where we can redesign everything from the ground up – including how we do business. Brands have the power to do this. They have the opportunity to drive business innovation and change consumer culture and consumption. But how to create brand & business growth while creating a positive impact in society?

THE WORKSHOP

WHY

WHATCIRCULAR BRANDS is a one-day innovation workshop rooted in a co-creation approach. Participate with a multidisciplinary team of creative, brand, designand marketing leaders, supported by a team of circular experts, creative/designcoaches and experienced innovation facilitators.

- The workshop starts with an inspiring knowledge rich introduction on thecircular economy and principles behind circular brands.

- Participants create brand led business opportunities and develop circularbrand concepts, products, services or strategies.

- Challanges are identified and developed into circular value propositions,leading to a map of brand driven circular impact innovations furthering strategicintegration.

- Participants create roadmaps for implementation and circular leadership commitment.

CIRCULAR BRANDS - FOR WHO IS THIS PROGRAM

KEY TAKE AWAYS

APPROACH

The program is designed for senior multidisciplinary brand teams of up to 10 people:

Marketing / Brand & Communications / Innovation + R&D / Digital Media / Sustainability / Creative or Design Agency)

WHO

We analyse your current brand and business status on circularity. We then seek the potential for circular opportunities using our innovation tools and methodologies.

Prior to the workshop, we ask you to prepare some homework. Let’s start by looking at your impact areas. Where can your brand make the biggest impact through circular business ideas beyond CSR?

A one-day workshop supported by a team of circular experts and creative coaches.

Understanding the business value and key levers of circularity for your brand and its brand assets.

Learn how to leverage the potential of the circular economy for your brand and its teams.

A vision, circular value propositions and ideas for your circular brand team to drive forward whilst developing strategic impact of your brand.

CIRCULAR BRANDS - INDICATIVE DAY PLANNING

“ Sustainable and circular business movedfrom being a risk and reputation function

to being a business lever function to beingan innovation function.”

09.30 KICK-OFF Keynote speakers, circular principles & introduction games

10.00 VISION Defining circular brands and your brand’s ambition

11.00 CHALLENGE Mapping your brand circularity challenges and opportunities

12.30 LUNCH BREAK Exchanging insights and learnings with peers, experts and coaches

13.30 CONCEPTS Co-creating concepts and prototypes for brand circularity - incl. campaigns, products, services, media, retail & digital platforms

15.30 CONCEPTS Creating circular value propositions & mapping trend- led circular innovation map.

16.15 ROADMAP & Create your brand’s circular roadmap & COMMITMENTS commitments

17.00 WRAP UP

COLLABORATING WITH BRANDS LIKE

WORKSHOP AGENDA (indicative)

CIRCULAR BRANDS - LOCATION/ FEE/ REGISTRATION

CIRCULAR BRANDS is a pioneering program created by the ADCN & Circle Economy designed to empower consumer brands make

circular brand and business innovation a reality.

Register and questions: Simone Gager, Program Lead, Circle Economy simone@circle- economy.com+31 (0)6 214 505 72

Kinge Gardien, Programme Development, Circle Economy kinge@circle-economy.com +31 (0)6 104 095 22

Date & location:The program is held throughout the year, in agreement of a brand team’s availability. Please reach out discuss times and location.

Fee:7,000EUR

Mark Aink,Brand Activist,NATIVE CIRCLES

Alex Weller,Marketing Director Europe, PATAGONIA

The impressive line-up of industry experts who will share their skills and knowledge, includes people like :

Geanne van Arkel, Head Sustainability, INTERFACE

Bas van Abel, Founder Fairphone,FAIRPHONE

Felicitas Olschewski,Creative Director,72ANDSUNNY

Ama van Dantzig,Social Innovator,DR MONK