adc germany - creative opportunities beyond advertising
TRANSCRIPT
22.05.2015
CREATIVE OPPORTUNITIES BEYOND ADVERTISING
ADC
Stefan Erschwendner, Managing Partner LHBS @eranium
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Advico Young & Rubicam Zurich
DDBBudapest
LHBSBerlin / Copenhagen
LHBS - an unconventional strategy firm
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UNDERSTAND TODAY
How are customer needs &expectations evolving?
SHAPE TOMORROW
How can companies create value and benefit from it?
We work for the FT Global 500, the Mittelstand and disruptive Startups
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CREATIVE OPPORTUNITIES BEYOND ADVERTISING
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– Design more than just communication
– Understand culture, human needs & motivations
– Create relevance and meaning through products, services & experiences
– Design organisations and businesses to help to empower other people
– Look for opportunities beyond advertising agencies to utilise your talent and passion in the best way.
Key take aways:
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WHAT IS ADVERTISING?
*Source: Inspiration-Hub
LEGO MOVIE
HORNBACH HAMMER
*Source: Inspiration-Hub
*Source: Inspiration-Hub
RAY BAN BRIGHT LIGHT APP
*Source: Inspiration-Hub
RED BULL STRATOS
*Source: Inspiration-Hub
IBM SMARTER CITIES
*Source: Inspiration-Hub
HELLMANN’S WHATSCOOK
*Source: Inspiration-Hub
HUGGIES 3D PRINT
Finally together again:
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Product / Service Communicaton
Make things people want beats
Making people want things
WHAT’S UP WITH ADVERTISING AGENCIES?
A lower demand for advertising agencies
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The Innovators Dilemma
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WHO IS DISRUPTING ADVERTISING AGENCIES?
CROWDSOURCING
INHOUSE
MEDIA
PRODUCTION
TECHNOLOGY
CONSULTING
WHAT TO DO NOW?
There is a bigger need for creative people than ever before
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Digitalization disrupts industries
and creates new opportunities
Innovation is a top priority for every
company
Emerging Technologies create
new platforms for growth
There are no boundaries for creativity.
The only boundaries are in your head and what you define as a creative workplace.
THE MOST INNOVATIVE COMPANIES ARE NOT PART OF
THE CREATIVE INDUSTRY
START TO CREATE MORE VALUE
Focus on your skills:
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Understanding culture and how customer needs are
emerging
Creating manifestation that people value and want to
consume and share
Create more value:
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Communication
Products / Services / Experiences
Business & Organisational design
Be brave, break out and influence businesses beyond traditional borders of advertising.
In case of any questions, regarding this presentation please do not hesitate to get in touch with us.
www.lhbs.com
THANK YOU
Stefan ErschwendnerManaging Partner
[email protected]+49 151 6462 0729
@eranium
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