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Report on Avery Dennison Bangladesh Ltd.TRANSCRIPT
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Avery Dennison Corporation
Avery is the world’s leading manufacturer of identification products and systems for the
apparel and textile industries. It is the manufacturer of self-adhesive base materials, office
products, labels, tags, retail systems and specialty chemicals. The company’s products are
manufactured in North America, Europe and Asia and are distributed in over 70 countries
around the world. Every hour of every day Avery is generating new ideas, creating new
products, making sales, purchasing raw materials and components, producing goods and
providing service to customer. From the idea stage within the manufacturing
environment, Avery offers a variety of solutions that include Creative Services, Product
Branding and Labeling Systems. Within the Distribution phase of the retail supply chain;
Avery can handle Global Data Distribution, Security Solutions and Inventory Tracking
needs. And to the final sale at the Retail In-Store level, Avery offers Inventory Tracking
System, Retail Control Systems, and Pricing Systems to meet the needs.
As a global leader, Avery Corporation always comes up with innovative merchandising
system for world known retailers. Their objectives are to compete aggressively but fairly,
deliver one-stop shopping to its customers “from concept of check out” and provide value
to its shareholder. In Avery everybody is treated as equal irrespective of his or her job
responsibilities and designation.
1.1 HISTORY
1.1.1 Avery Dennison Corporation
Founded in 1935 by R. Stanton Avery
Headquartered in Pasadena, Calif.
Global leader in pressure-sensitive labeling materials, retail tag, ticketing and
branding system and office products
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Sales of $6.7 billion in 2008
More than 200 manufacturing and distribution facilities
Located in over 60 countries; more than 275 manufacturing facilities and sales
office worldwide.
This is enlisted of Fortune 500 companies.
1.1.1 Operation Started
1935 - An idea spawns a new industry: pressure-sensitive labeling
1940 - Wartime contacts, change in focus to industrial products
1954 - Fasson brand founded. Painesville Films Facility opened
1958 - Outside board of directors formed
1961 - Company becomes publicly owned.
1967 - Company listed on New York Stock Exchange.
1974 - Company enters the ranks of the Fortune 500
1984 - Annual sales exceed $1billion
1990- Company merges with Dennision manufacturing
2000- One Avery Dennision initiative consolidates business systems
1.1.1 Products offered by Avery Dennison include:
Fasson-brand self-adhesive materials
Avery Dennison-brand products for the retail and apparel industries
Avery-brand office products
Graphics-brand imaging media
Specialty tapes and peel-and-stick postage stamps
Labels for a wide variety of automotive, industrial and durable goods
applications
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1.1.2 Avery Dennison innovations include:
First self-adhesive label
First synthetic-based pressure-sensitive adhesive and quick release coating
backing for self-adhesive products
First commercialized Crack ‘N Peel labels with a breakaway liner for easy
removal
Pressure-sensitive materials used in the production of first U.S. peel-and-stick
postage stamps
First print-your-own label and software compatible templates
Recyclable beverage labels
1.5 Retail Information Services
Businesses: Information and Brand Management, Printer Systems, Fastener
Global Brands: Avery Dennison, Monarch
2009 Sales: $3 billion
Customers: Global retailers and brand owners, apparel and consumer goods
manufacturers, restaurant and food service chains, grocery and drug store chains
and a variety of other industries serviced via resellers.
Manufacturing and Sales Locations: North America, Europe, South America,
Asia Pacific, Africa and South Asia
1.6 Products offered by Retail Information Systems include:
A wide variety of information and brand management solutions that include
graphic tags and labels, variable data tags and labels, woven labels, printed fabric
labels, heat transfers, patches and specialty trim, eco-friendly solutions, packaging
and security solutions, in-plant printing, RFID solutions, designer trim
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collections, supply chain solutions and Web services, as well as barcode printers,
software solutions, molded plastic fasteners and application devices.
Company Philosophy
Avery Dennison will adhere rigorously to the highest ethical standards of
business conduct. To this end, consistent with the company’s values, the
following principles are hereby confirmed as Company policy------
The Company business will be conducted in compliance.
Where a situation is no governed by statute or where the law is unclear or
conflicting, the company’s business will be conducted in such manner that we
would welcome full disclosure of the facts.
In cases of doubt, employees should disclose all relevant facts to their supervisor,
HR.
Each Employee is responsible for carrying out this policy.
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Vision and Values
Vision of Avery Dennison is to be the global leader in self-adhesive base materials, self-
adhesive consumer and office products and specializes label system through technical
innovation and leadership.
According to President and Chief Executive Officer-Dean A. Scarborough, operating
according to values and ethics is of the utmost importance. Acting responsibility helps us
achieve our business goals anywhere in the world, in any business situation.
Avery Dennison conducts its daily business according to six core values
1. Integrity
2. Service
3. Teamwork
4. Innovation
5. Excellence
6. Community
1. Integrity:
We believe in relationship. That’s why we communicate with customers openly and
honestly and try to build relationship based on trust, respect and caring.
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According to R. Staton Avery, Founde, Avery Dennison --It's never wrong for you
to do right by a customer or employee. We put integrity, standing behind our products,
and the welfare of our employees ahead of all other issues."
2. Service:
The deployment of Enterprise Lean Sigma demonstrates its power to inspire, motivate
and accelerate continuous improvement --resulting in new ways to eliminate waste,
improve productivity and enhance customer service. Always we try to satisfy our
customers.
3. Team Work:
Avery Dennison has become an industry leader by promoting teamwork. We work
together effectively to achieve our goals while encouraging individual contribution and
responsibility. We are dedicated to helping our customers, our partners and ourselves
succeed.
4. Innovation:
Avery Dennison tries to be the pioneer of new technology. Nature supported creativity is
always appreciated by Avery Dennison.
In 1935, Stan Avery built the first self-adhesive label-making machine in a 100-square-
foot loft above a nursery in Los Angeles. This invention -- plus his invention of the first
die-cutting method, in-line machinery and rotary die --helped pioneer a new industry.
5. Excellence:
We always try to improve our performance continuously and strive to be the best in
everything we can do.
For the past 23 years, Avery Dennison's Leadership Excellence employee awards
program has recognized more than 550 employees for exemplary fulfillment of the
Company's strategic priorities of growth, productivity, people, values and ethics.
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6. Community:
Avery Dennison employee community teams in offices around the globe identify and
implement giving and volunteerism opportunities on a local level. It conducts business
with responsible members of the communities in which we operate.
Avery Dennison Bangladesh Ltd
Avery Dennison Bangladesh Ltd is one of the latest manufacturing facilities in Avery
Dennison’s’s Asia Pacific operations. Established in 2006 under Bangladesh Export
Processing Zone Authority, our state of the art ultra modern production complex is
located at Dhaka EPZ. The company serves as a one-stop shop for all types of Garment
labels for vibrant Bangladesh Garment industry as well as several other countries in the
region. To support our expanding operation we are looking for following personnel to be
based at our sales and administrative office in Gulshan –1.
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List of Major Retailers
EMEA1 M & S2 BHS3 Next4 Levis5 Littelwoods6 CV7 Woolworts8 Tesco9 WE10 Mackays11 Quelle12 Karstadt13 George14 Mother Care15 Wehemeyer16 Sinn Leffers
USA17 Gap18 Gap(ON)19 Levis(US)20 Walls21 Wallmart22 JMS23 Target Store24 Tommy 25 Dupont26 Teflon27 Vanity Fair
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28 Zellers29 FTL30 JC Penny
Local31 Bernee32 Hanes33 Others
PRODUCTS
Avery is a part of the garments industry ,manufacturing the labels of the garments. They
are in the business of manufacturing five types of labels.
6. Litho.
a. Promotional tickets
b. Swing tickets,
c. Tickets,
d. Tags
e. Inside card
f. Over rider
g. Hanger tag
h. Book label
i. Price ticket
2. Flexo:
Hook Label (HK)
Hanger Label (HL)
Hanging Promotional Labels (HPL)
Blank Transit Label (TRL)
Blank Unit Price Label (UPC Blank)
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3. Rotary:
Fabric label or Care label
Size label
Age label
Two ups etc.
4.Thermal:
Tags
TRL (Transit Labels)
BEL (Box End Labels)
UPC (Unique Price Labels)
ONS
5. Woven:
Damask Label
Taffeta Label (White & Black background color)
Satin Label
CUSTOMER SERVICE DEPARTMENT
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The customer service department of Avery Dennison Bangladesh limited is divided into
two areas.
First one is Customer service and
Second one is Order input
Customers are of the first priority today in order to achieve the goal of the company. And
the customer service department plays a big role in the progress of a product. They are
the frontline folks the customers have first contact with. Quick and timely delivery is
inevitable. Customer service representatives are responsible for order handling and taking
care of the existing customers. It does not develop new accounts, but takes care of the
existing customers’ order fulfillment and delivery.
Customer service responsibilities:
The main tasks of the CSR for which they are responsible are discuss below:
Order processing: Customer Services Representative can receive
order from a customer through email, telephone, and fax or can be
handed in person too. After receiving the order s/he has to fill up the
Order Clarification Request Form with reference to the CMS sheet /
LOF / CD, UPC Details (size, code UPC number etc.) and transfer it to
the Order Entry Operator. And the order entry operator would make a
new factory sheet using KEA system. Then he/she keeps record in the
order logbook for this specific order, and sending back the documents
to the customer service representative. The factory sheet and other
documents are also sent to the MAC room for processing of the
production.
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Sending proforma invoice to the customer: After processing the
order customer service representative has to fill up the proforma
invoice Request Form with reference to the factory sheet and asked the
Finance Officer to raise the PI. If the request form place to Finance
officer at first half of a working day, he/ she is responsible to raise PI
within second half of that day. In case of urgent order he/she is
responsible to raise PI at any time within the working hours. Then
finance officer send it to customer service representative and CSR
forward it to the customer.
Follow up the orders in the production floor: Customers may ask
for a layout to see the sample of their orders. Then after being asked,
the Mac Designer submits the paper to the CSR. CSR asks the Order
Entry Operator for putting a seal on it and send it to quality control for
proofreading. Then the layout is transfer to the Customer Care people.
The customer care people send that layout or sample of order to the
customer by mail, or fax, DHL anyhow, for customer’s approval. If
customers approve the layout they will send the mail of approval and
the signature of the customer must be attached to the factory sheet.
Then the CSR forward the papers to the Order Entry Operator so that
the order process flow can follow its normal path. Then they are
responsible:
To handle the customer query.
To know about the product status
To record any changes with regard to the product
To maintain and update the customer file.
To record the complaints and make known to the concerned
person about it.
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To inform the Account Executive in case of any discrepancy
from the guideline is found.
To dispatch the order in time.
To send the cc of every amendment, confirmation, order to the
Team Leader.
Follow up documentation: Customer service representative asked
customer to open a letter of credit. They also inform the customers
about the L/C terms and conditions. Then Customer open letter of
credit on the basis of proforma invoice and send a copy of credit letter
to commercial department of Avery Dennison. Commercial
department arise commercial invoice and send it to dispatch. And
other documents that are needed to dispatch goods are:
Bank permission
BEPZA permission
Shipping Document etc.
Order Entry: Receiving Purchase orders from the Customer with CMS sheets and
Size chart breakdown through the Customer Service Department and input the
order into the system and raises a Factory Sheet.
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Order Process in Customer Care
Customer
Customer Services Representative ( CSR)
Order Entry Operator (O/E Clerk)
Purchase OrderQuantity BreakdownCMS SheetUPC Details
Purchase OrderQuantity BreakdownOrder Clarification Request FormCMS Sheet/LOF/CD UPC Details
MAC Room
Customer File
Factory SheetProduction Check DetailsSpecial Delivery Size Details
Thermal Section
KEA System Log Book
For UPC, TRL, BEL
Logbook
Sends back
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We can divide the Order Processing into several steps:
Preliminary Check: The person responsible for order entry has to check for the clarity
of details, and other basic requirements needed to raise a Factory sheet (F/S). In this stage
s/he should:
First look what is the label reference no.
Check the PO Number of PO, Stroke Number, Series Number, Department number of
CMS sheet.
Process: Process part is the most critical part. Here input data into the system order wise.
Here we will use SALES ORDER ENTRY program to enter data.
Verify: After input the data, processor will submit PO, CMS sheet, Size Chart
Breakdown and Size Details to the verifier to verify. To start verification verifier will use
the menu option.
Print: To print the factory sheet s/he will use the menu option – O11 (PRINT TO
ORDER) or FSHPRD.
Report :In order processing, the important part is getting the report like-
List of checked orders with Factory Sheet Not Printed
List of orders Not Yet Verified
Individual Order View
Customer order information
Customer order details with the stage
List of Orders By Design Card Ref.
Customer and customer order information and individual orders details can be
only viewed can’t take any print.
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