Avery Dennison Corporation

Avery is the world’s leading manufacturer of identification products and systems for the

apparel and textile industries. It is the manufacturer of self-adhesive base materials, office

products, labels, tags, retail systems and specialty chemicals. The company’s products are

manufactured in North America, Europe and Asia and are distributed in over 70 countries

around the world. Every hour of every day Avery is generating new ideas, creating new

products, making sales, purchasing raw materials and components, producing goods and

providing service to customer. From the idea stage within the manufacturing

environment, Avery offers a variety of solutions that include Creative Services, Product

Branding and Labeling Systems. Within the Distribution phase of the retail supply chain;

Avery can handle Global Data Distribution, Security Solutions and Inventory Tracking

needs. And to the final sale at the Retail In-Store level, Avery offers Inventory Tracking

System, Retail Control Systems, and Pricing Systems to meet the needs.

As a global leader, Avery Corporation always comes up with innovative merchandising

system for world known retailers. Their objectives are to compete aggressively but fairly,

deliver one-stop shopping to its customers “from concept of check out” and provide value

to its shareholder. In Avery everybody is treated as equal irrespective of his or her job

responsibilities and designation.

1.1 HISTORY

1.1.1 Avery Dennison Corporation

Founded in 1935 by R. Stanton Avery

Headquartered in Pasadena, Calif.

Global leader in pressure-sensitive labeling materials, retail tag, ticketing and

branding system and office products

Sales of $6.7 billion in 2008

More than 200 manufacturing and distribution facilities

Located in over 60 countries; more than 275 manufacturing facilities and sales

office worldwide.

This is enlisted of Fortune 500 companies.

1.1.1 Operation Started

1935 - An idea spawns a new industry: pressure-sensitive labeling

1940 - Wartime contacts, change in focus to industrial products

1954 - Fasson brand founded. Painesville Films Facility opened

1958 - Outside board of directors formed

1961 - Company becomes publicly owned.

1967 - Company listed on New York Stock Exchange.

1974 - Company enters the ranks of the Fortune 500

1984 - Annual sales exceed $1billion

1990- Company merges with Dennision manufacturing

2000- One Avery Dennision initiative consolidates business systems

1.1.1 Products offered by Avery Dennison include:

Fasson-brand self-adhesive materials

Avery Dennison-brand products for the retail and apparel industries

Avery-brand office products

Graphics-brand imaging media

Specialty tapes and peel-and-stick postage stamps

Labels for a wide variety of automotive, industrial and durable goods

applications

1.1.2 Avery Dennison innovations include:

First self-adhesive label

First synthetic-based pressure-sensitive adhesive and quick release coating

backing for self-adhesive products

First commercialized Crack ‘N Peel labels with a breakaway liner for easy

removal

Pressure-sensitive materials used in the production of first U.S. peel-and-stick

postage stamps

First print-your-own label and software compatible templates

Recyclable beverage labels

1.5 Retail Information Services

Businesses: Information and Brand Management, Printer Systems, Fastener

Global Brands: Avery Dennison, Monarch

2009 Sales: $3 billion

Customers: Global retailers and brand owners, apparel and consumer goods

manufacturers, restaurant and food service chains, grocery and drug store chains

and a variety of other industries serviced via resellers.

Manufacturing and Sales Locations: North America, Europe, South America,

Asia Pacific, Africa and South Asia

1.6 Products offered by Retail Information Systems include:

A wide variety of information and brand management solutions that include

graphic tags and labels, variable data tags and labels, woven labels, printed fabric

labels, heat transfers, patches and specialty trim, eco-friendly solutions, packaging

and security solutions, in-plant printing, RFID solutions, designer trim

collections, supply chain solutions and Web services, as well as barcode printers,

software solutions, molded plastic fasteners and application devices.

Company Philosophy

Avery Dennison will adhere rigorously to the highest ethical standards of

business conduct. To this end, consistent with the company’s values, the

following principles are hereby confirmed as Company policy------

The Company business will be conducted in compliance.

Where a situation is no governed by statute or where the law is unclear or

conflicting, the company’s business will be conducted in such manner that we

would welcome full disclosure of the facts.

In cases of doubt, employees should disclose all relevant facts to their supervisor,

HR.

Each Employee is responsible for carrying out this policy.

Vision and Values

Vision of Avery Dennison is to be the global leader in self-adhesive base materials, self-

adhesive consumer and office products and specializes label system through technical

innovation and leadership.

According to President and Chief Executive Officer-Dean A. Scarborough, operating

according to values and ethics is of the utmost importance. Acting responsibility helps us

achieve our business goals anywhere in the world, in any business situation.

Avery Dennison conducts its daily business according to six core values

1. Integrity

2. Service

3. Teamwork

4. Innovation

5. Excellence

6. Community

1. Integrity:

We believe in relationship. That’s why we communicate with customers openly and

honestly and try to build relationship based on trust, respect and caring.

According to R. Staton Avery, Founde, Avery Dennison --It's never wrong for you

to do right by a customer or employee. We put integrity, standing behind our products,

and the welfare of our employees ahead of all other issues."

2. Service:

The deployment of Enterprise Lean Sigma demonstrates its power to inspire, motivate

and accelerate continuous improvement --resulting in new ways to eliminate waste,

improve productivity and enhance customer service. Always we try to satisfy our

customers.

3. Team Work:

Avery Dennison has become an industry leader by promoting teamwork. We work

together effectively to achieve our goals while encouraging individual contribution and

responsibility. We are dedicated to helping our customers, our partners and ourselves

succeed.

4. Innovation:

Avery Dennison tries to be the pioneer of new technology. Nature supported creativity is

always appreciated by Avery Dennison.

In 1935, Stan Avery built the first self-adhesive label-making machine in a 100-square-

foot loft above a nursery in Los Angeles. This invention -- plus his invention of the first

die-cutting method, in-line machinery and rotary die --helped pioneer a new industry.

5. Excellence:

We always try to improve our performance continuously and strive to be the best in

everything we can do.

For the past 23 years, Avery Dennison's Leadership Excellence employee awards

program has recognized more than 550 employees for exemplary fulfillment of the

Company's strategic priorities of growth, productivity, people, values and ethics.

6. Community:

Avery Dennison employee community teams in offices around the globe identify and

implement giving and volunteerism opportunities on a local level. It conducts business

with responsible members of the communities in which we operate.

Avery Dennison Bangladesh Ltd

Avery Dennison Bangladesh Ltd is one of the latest manufacturing facilities in Avery

Dennison’s’s Asia Pacific operations. Established in 2006 under Bangladesh Export

Processing Zone Authority, our state of the art ultra modern production complex is

located at Dhaka EPZ. The company serves as a one-stop shop for all types of Garment

labels for vibrant Bangladesh Garment industry as well as several other countries in the

region. To support our expanding operation we are looking for following personnel to be

based at our sales and administrative office in Gulshan –1.

List of Major Retailers

EMEA1   M & S2   BHS3   Next4   Levis5   Littelwoods6   CV7   Woolworts8   Tesco9   WE10   Mackays11   Quelle12   Karstadt13   George14   Mother Care15   Wehemeyer16   Sinn Leffers

USA17   Gap18   Gap(ON)19   Levis(US)20   Walls21   Wallmart22   JMS23   Target Store24   Tommy 25   Dupont26   Teflon27   Vanity Fair

28   Zellers29   FTL30   JC Penny

Local31   Bernee32   Hanes33   Others

PRODUCTS

Avery is a part of the garments industry ,manufacturing the labels of the garments. They

are in the business of manufacturing five types of labels.

6. Litho.

a. Promotional tickets

b. Swing tickets,

c. Tickets,

d. Tags

e. Inside card

f. Over rider

g. Hanger tag

h. Book label

i. Price ticket

2. Flexo:

Hook Label (HK)

Hanger Label (HL)

Hanging Promotional Labels (HPL)

Blank Transit Label (TRL)

Blank Unit Price Label (UPC Blank)

3. Rotary:

Fabric label or Care label

Size label

Age label

Two ups etc.

4.Thermal:

Tags

TRL (Transit Labels)

BEL (Box End Labels)

UPC (Unique Price Labels)

ONS

5. Woven:

Damask Label

Taffeta Label (White & Black background color)

Satin Label

CUSTOMER SERVICE DEPARTMENT

The customer service department of Avery Dennison Bangladesh limited is divided into

two areas.

First one is Customer service and

Second one is Order input

Customers are of the first priority today in order to achieve the goal of the company. And

the customer service department plays a big role in the progress of a product. They are

the frontline folks the customers have first contact with. Quick and timely delivery is

inevitable. Customer service representatives are responsible for order handling and taking

care of the existing customers. It does not develop new accounts, but takes care of the

existing customers’ order fulfillment and delivery.

Customer service responsibilities:

The main tasks of the CSR for which they are responsible are discuss below:

Order processing: Customer Services Representative can receive

order from a customer through email, telephone, and fax or can be

handed in person too. After receiving the order s/he has to fill up the

Order Clarification Request Form with reference to the CMS sheet /

LOF / CD, UPC Details (size, code UPC number etc.) and transfer it to

the Order Entry Operator. And the order entry operator would make a

new factory sheet using KEA system. Then he/she keeps record in the

order logbook for this specific order, and sending back the documents

to the customer service representative. The factory sheet and other

documents are also sent to the MAC room for processing of the

production.

Sending proforma invoice to the customer: After processing the

order customer service representative has to fill up the proforma

invoice Request Form with reference to the factory sheet and asked the

Finance Officer to raise the PI. If the request form place to Finance

officer at first half of a working day, he/ she is responsible to raise PI

within second half of that day. In case of urgent order he/she is

responsible to raise PI at any time within the working hours. Then

finance officer send it to customer service representative and CSR

forward it to the customer.

Follow up the orders in the production floor: Customers may ask

for a layout to see the sample of their orders. Then after being asked,

the Mac Designer submits the paper to the CSR. CSR asks the Order

Entry Operator for putting a seal on it and send it to quality control for

proofreading. Then the layout is transfer to the Customer Care people.

The customer care people send that layout or sample of order to the

customer by mail, or fax, DHL anyhow, for customer’s approval. If

customers approve the layout they will send the mail of approval and

the signature of the customer must be attached to the factory sheet.

Then the CSR forward the papers to the Order Entry Operator so that

the order process flow can follow its normal path. Then they are

responsible:

To handle the customer query.

To know about the product status

To record any changes with regard to the product

To maintain and update the customer file.

To record the complaints and make known to the concerned

person about it.

To inform the Account Executive in case of any discrepancy

from the guideline is found.

To dispatch the order in time.

To send the cc of every amendment, confirmation, order to the

Team Leader.

Follow up documentation: Customer service representative asked

customer to open a letter of credit. They also inform the customers

about the L/C terms and conditions. Then Customer open letter of

credit on the basis of proforma invoice and send a copy of credit letter

to commercial department of Avery Dennison. Commercial

department arise commercial invoice and send it to dispatch. And

other documents that are needed to dispatch goods are:

Bank permission

BEPZA permission

Shipping Document etc.

Order Entry: Receiving Purchase orders from the Customer with CMS sheets and

Size chart breakdown through the Customer Service Department and input the

order into the system and raises a Factory Sheet.

Order Process in Customer Care

Customer

Customer Services Representative ( CSR)

Order Entry Operator (O/E Clerk)

Purchase OrderQuantity BreakdownCMS SheetUPC Details

Purchase OrderQuantity BreakdownOrder Clarification Request FormCMS Sheet/LOF/CD UPC Details

MAC Room

Customer File

Factory SheetProduction Check DetailsSpecial Delivery Size Details

Thermal Section

KEA System Log Book

For UPC, TRL, BEL

Logbook

Sends back

We can divide the Order Processing into several steps:

Preliminary Check: The person responsible for order entry has to check for the clarity

of details, and other basic requirements needed to raise a Factory sheet (F/S). In this stage

s/he should:

First look what is the label reference no.

Check the PO Number of PO, Stroke Number, Series Number, Department number of

CMS sheet.

Process: Process part is the most critical part. Here input data into the system order wise.

Here we will use SALES ORDER ENTRY program to enter data.

Verify: After input the data, processor will submit PO, CMS sheet, Size Chart

Breakdown and Size Details to the verifier to verify. To start verification verifier will use

the menu option.

Print: To print the factory sheet s/he will use the menu option – O11 (PRINT TO

ORDER) or FSHPRD.

Report :In order processing, the important part is getting the report like-

List of checked orders with Factory Sheet Not Printed

List of orders Not Yet Verified

Individual Order View

Customer order information

Customer order details with the stage

List of Orders By Design Card Ref.

Customer and customer order information and individual orders details can be

only viewed can’t take any print.