adb meet 2013 logo

guidelines for using the symbol

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Tarun

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AUGUST 2012

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© 2012.

46TH ANNUAL MEETING of boArd of GovErNors of

AsIAN dEvELoPMENT bANK, dELHI, INdIA.

vIsUAL IdENTITY ANd GUIdELINEs dEsIGNEd bY

NATIoNAL INsTITUTE of dEsIGN, AHMEdAbAd.

for MINIsTrY of fINANCE, GovErNMENT of INdIA.

PrINTEd oN 250 & 100 GsM MATT sToCK

AUGUST.2012

Throughout this document trademarked names are used. Rather than put a trademark symbol in every occurrence of a trademarked name, it is stated that the names are used only in an editorial manner and to the benefit of the trademark holder with no intention of infringement of the trademark. Few photographs used in this document are sourced from the web and are used only for representational purposes.


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Tarun

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AUGUST 2012

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WHY THESEGUIDELINES?

For any symbol to be memorable and have the desired recall value, it is imperative that it be reproduced across several media of communication in a consistent manner. The most important elements to be consistently used is the symbol, it’s colour and the typography. This ensures that the audience experiences the symbol in the same manner across all media.

These guidelines have been developed to significantly improve and standardize the visual presentation and application of the symbol for the 46th Annual Meeting of the Board of Governors of Asian Development Bank.

WHO SHOULD USE THESE?

This set of guidelines is for the use of personnel design agencies responsible for communication or graphic designers or professional printers, who may use the symbol. The content is specific and technical. This booklet lays down standard guidelines and practices for the use of the symbol. There are very few rules but please take the time to read and understand how they work, and how they can be used together to ensure a cohesive visual identity. It is crucial that the symbol appears correctly and consistently in every communication.

As a technical guide which is meant to inform, the colours as reproduced in this booklet may not be accurate due to limitations of the printing process used. To match the colours during print production, please use the specifications mentioned.


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COMPONENTS OF A VISUAL IDENTITY?

The visual identity for any organization broadly comprises of three critical components:• the logo/symbol • the colour scheme • type style (fonts)

The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organization. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognized and associated with the organization. Colours are a vital factor in furthering the

overall image. Through consistent use of the same set of the colour palette across different mediums, the organization can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organization.

COMPONENTS OFA VISUAL IDENTITY?

The visual identity for any organization broadly comprises of three critical components:• The logo/symbol • The colour scheme • Type style (fonts)

The logo – either a symbol, a wordmark; or a combination of both the logo and the logotype, gives the visual identity to an organization. A consistent and undistorted use of the logo across various applications lend the identity a distinctive image, powerful enough to be identified, recognized and associated with the organization.

Colours are a vital factor in furthering the overall image. Through consistent use of the same set of the colour palette across different mediums, the organization can build up a very unique image in the public mind.

The type style and the fonts used consistently reinforce the visual identity and help in maintaining a consistent image throughout all the communication materials produced by the organization.

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GUIDELINES FOR USING THE SYMBOL


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CONTENTS

Section 1 : Basic Guidelines for Using the Symbol 08 1.1 The Symbol 101.2. The Master Identity 121.3 The Master Identity Lock-ups 141.4 Safe zone / Clearance Space 161.5 Visual Identity : Minimum Sizes 171.6 The Colour 181.7 Incorrect Usage : Do Not Do These 221.8 Typography and Fonts 24 1.9 Identity on Images & Visuals 261.10 Patterns and Backgrounds 28

Section 2 : How the Symbol can be Used 302.1 Letterhead 322.2 Notes 342.3 Envelopes 362.4 Identity Cards 382.5 Banners & Backdrops 422.6 Roll-up Panels 442.7 Event Sign Board 452.8 Signage Panels 462.9 Schedule Brochure 482.10 Publication Covers 502.11 Placards & Lapel Cards 542.12 Vehicle & CD-ROM graphics 562.13 Web & Speaker’s Podium 582.14 Promotional Items 60

Section 3 : Digital Artworks & Colour Swatches 643.1 Artworks in CD 663.2 Colour Swatches 69

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SECTION 1


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BASIC GUIDELINES FOR USING THE SYMBOL

This section explains the idea behind the symbol

and spells out the basic set of guidelines on how

to use it. It also specifies certain do’s and don’ts

pertaining to the usage of the symbol for the event

of the 46th Annual meeting of Board of Governors

of Asian Development Bank. This is to ensure

that the identity is used in a consistent manner

across all media, without diluting its essence.

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The symbol for the 46th Annual Meet of Asian Development Bank is inspired by the tribal motifs of central India. This approach signifies the cycle of life.

The inner triangles (smaller violet coloured as well as the larger green and orange coloured) denote the various layers of social structure, all co-existing in harmony, influencing each other and getting influenced by each other – sort of interlinking the destinies of growth and empowerment. The outer ring denotes change which is constantly evolving and growing, signifying development.

The individual triangles, when empowered to act together, join forces to represent the whole, setting the cycle of life in motion. The hand drawn visual style is simple and makes it memorable and easy to replicate across media. The small set of orange and green triangles, uniting to form two bigger triangles, signify the act of exchange and interaction in the world’s economy.

This, in essence, represents the ethos of the Annual General Meeting being hosted in India.

THE SYMBOL

1.1 THE SYMBOL


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Presented here is the official Master Identity for the 46th Annual Meeting of the Board of Governors of Asian Development Bank. The four-day event is scheduled to be held in Delhi, India from 2-5 May 2013.

THE MASTER IDENTITY

1.2 THE MASTER IDENTITY


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symbol

typography

The complete signature for the Asian Development Bank Annual Meeting 2013 comprises of the logo, the handwritten identifier - venue of the event in orange, the event name- 46th Annual Meeting in green, the Sponsors with a bold background and the date of the event in purple.

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Standard Vertical Stacked version

Alternate Horizontal Lock-up version

There might be situations where it might not be possible to use the standard vertical stacked version in a smaller/ reduced size. There are two alternate configurations of the symbol+ typography lockup:

1) The vertical version (preferred)2) The horizontal version (when there is less vertical space)

THE MASTER IDENTITY ALTERNATIvES

1.3 THE MASTER IDENTITY LOCK-UPS


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Logo version for various promotional materials

Logo version for various promotional materials

The ADB Meet 2013 signature identity is designed with few variations:

1) A standard, full signature (with the full name and tag line), as shown on facing page (vertical or horizontal)2) The shorter version of the logo symbol configuration (vertical and horizontal), useful in small size for situations where there is less space.

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To ensure maximum visibility of the basic identifier in any identity, it is very important that the symbol be used in such a manner that it gets its due importance. To ensure its integrity and visibility, the ADB Meet 2013 visual identity should be kept clear of competing text, images and other graphic elements. There must be adequate clear space surrounding the identity on all four sides – a space equal to height of the letter ‘H’ in orange as it is used in the logotype. Both the variations with the safe zones are shown on this page. The artworks are created with the safe zones.

SAFE zONE / MINIMUM SIzES

1.4 SAFE ZONE / CLEARANCE SPACE


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10 mm height

15 mm height

1.5 VISUAL IDENTITY / MINIMUM SIZES

The logo symbol (shorter) configuration of the ADB Meet 2013 identity, the vertical version can be used upto a smallest size of 15 mm height, as shown alongside. It is to be used for situations where there is less horizontal space. For optimum visibility of the identity, it is advisable to not use this configuration smaller than 10 mm height.

There may be situations where, the vertical space may not be enough for optimum visibility or composition. In such cases, the horizontal short alternate configuration of the logo symbol may be used, as shown alongside.

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Please Note: the colours shown throughout this booklet may

not be the correct colour due to difference in printing process

and pigments used for producing this booklet. For matching

the exact shade of colours, always use the specifications or

refer to the colour swatches provided with this document.

PaNtoNe® is a registered trademark of Pantone inc.

Colour plays a very important role in establishing the visual identity in the consciousness of people, and is chosen very carefully. The house colours for the ADB Meet 2013 identity is Vitality Purple, Fresh Gamboge and Lively Green. It is recommended that the symbol be used on a white or a lighter background to enhance its visibility and recall value.

PaNtoNe

527 C

PaNtoNe

144 C

PaNtoNe

362 C

Vitality Purplefor offset printing> C 75. M 100. Y 0. K 0for screen printing> Pantone 527 Cfor on-screen applications> R 80, G 28, B 128web safe colour> # 501C80 outdoor application> Asian Paints - Egg Plant Delight 7157

Fresh Gambogefor offset printing> C 0. M 50. Y 100. K 0for screen printing> Pantone 144 Cfor on-screen applications> R 240, G 127, B 10web safe colour> #F07F0Aoutdoor application> Asian Paints - Orange Appeal 7949

Lively Green for offset printing> C 70. M 10. Y 100. K 0for screen printing> Pantone 361 Cfor on-screen applications> R 75, G 179, B 49web safe colour> # 4BB331outdoor application> Asian Paints - Fresh Olive 7725 or Asian Paints - Chatreuse 7709

COLOUR

1.6 THE COLOUR


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PaNtoNeProCessed BlaCk

PaNtoNeds 69-8 C

PaNtoNe155 C

PaNtoNeCool gray 4 C

PaNtoNe9580 C

PaNtoNeds 68-9 C

Solid BlackFor offset printing> C 45. M 75. Y 65. K 50For screen printing> Processed BlackFor on-screen applications> R 71, G 37, B 38

Mild StoneFor offset printing> C 28. M 22. Y 22. K 0For screen printing> Pantone DS 69-8 CFor on-screen applications> R 171, G 171, B 172

Dove TalcFor offset printing> C 0. M 12. Y 28. K 0For screen printing> Pantone 155 CFor on-screen applications> R 253, G 217, B 171

Cement WashFor offset printing> C 19. M 15. Y 15. K 0For screen printing> Pantone Cool Gray 4CFor on-screen applications> R 194, G 193, B 193

Mint LimeFor offset printing> C 10. M 1. Y 20. K 0For screen printing> Pantone 9580 CFor on-screen applications> R 233, G 23, B 201

Calm GreyFor offset printing> C 11. M 8. Y 9. K 0For screen printing> Pantone DS 68-9 CFor on-screen applications> R 216, G 216, B 215

However, in situations where the colour version cannot be used due to limitations of reproduction processes, such as photocopy etc, it is recommended to use the entire visual identity (logo and the masthead) in black colour as shown on this page. Please note, that this a separate artwork.

An attempt should be made to maintain maximum contrast with the background colour. In cases where there already exists a strong background, the identity is advised to be used with the white background (clear space dimensions) so as to distinguish it from the background noise and to provide utmost attention.

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20 COLOUR

In case of a colored background, the identity can be directly printed on a light green background, instead of white to maintain high contrast and clarity of detail. This would apply to the identity, both in colour and black and white.

A design advantage in the process would be the use of the pastel coloured papers in order to save ink by printing the background. This would aid in the process of photocopy and rubber stamping to creatively follow the graphic language at the same time reducing the cost of production.

1.6 THE COLOUR


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Please use the files which are provided in the accompanying

Cd. Please do not attempt to recreate/redraw the logo. a

few examples are shown on this page, which should not

be done in any situation or for any kind of purpose.

To maintain a cohesive singular image across all communication material, it is imperative to follow the guidelines in terms of proportion, type and colour. The use of the symbol should be consistent and should not be distorted or changed in relative proportion, colour etc.

The symbol and logotype has been designed with a certain logic. It is very critical to maintain the relative proportions and colour across applications to ensure a robust and consistent identity.

USE THE logo IN THE orIgINAl

ProPorTIoNS. USE THE

ElECTroNIC FIlE ProVIDED.

DoN’T USE A wEB DowNloAD

For A PrINTED PUBlICATIoN.

USE THE SPECIFIED ColoUr.

X Do NoT STrETCH or CoNDENSE.

X Do NoT rEDrAw THE logo. IT wIll BE DIFFICUlT

To MATCH THE oFFICIAl SPECIFICATIoNS.

DO NOT DO THESE

1.7 INCORRECT USAGE / DO NOT DO THESE


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X Do NoT ADD MorE ColoUrS.

X Do NoT roTATE THE logo.

X Do NoT MAkE THE logo Hollow.

X Do NoT USE THE logo AgAINST

ANy kIND oF TExTUrE.

X Do NoT ADD oUTlINE oF

ANy ColoUr To THE logo.

X Do NoT USE THE ColoUr logo AgAINST

A BACkgroUND oTHEr THAN SPECIFIED

X Do NoT ADD DroP SHADow To THE logo.

X Do NoT ADD SPECIAl EFFECTS SUCH AS

BEVEL OR EMBOSS TO THE LOGO.

DO NOT DO THESE

Adb delhi meet 2013

24 TYpOGRApHY & FONTS

Like human beings, typography and fonts also have distinct visual characters. The selection of a house font is imperative for creating an exclusive and distinct identity of an organization.

The Logo and the Masthead have been designed as a singular unit and the artworks of different configurations are available in the accompanying CD as image and vector files.Please do not attempt to recreate these.

House FontFor the purpose of address line in basic stationery items such as letterhead, visiting cards and envelopes, the typeface – ‘Avenir LT STD’ is used for major emphasis in English. It is advised that ADB purchase a licensed version of these typefaces for maintaining consistency across all communication material such as, newsletters, signage etc. The font, ‘Minion Pro’ may be used for general correspondence (text of reports, publications, brief content, etc). For web based applications, the Font Arial may be used.

1.8 TYPOGRAPHY AND FONTS

Licensed copy of Avenir LT STD Family Typeface can be purchased from LinoType:http://www.linotype.com/72/avenir-family.html

Licensed copy of Minion Pro Family Typeface can be purchased from Adobe:http://store1.adobe.com/cfusion/store/html/index.cfm?store=OLS-US&event=displayFontPackage&code=1776


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AVENIR LT STD 95 BLACKABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

typography & fonts

AVENIR LT STD 35 LIGHTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Minion Pro RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Minion Pro ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

Minion Pro Bold ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

AVENIR LT STD 65 MEDIUMABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

For Headers and Emphasis

For Sub-Headers

For Sub-Headers

For Body Copy

For Quotations

For Emphasis

Adb delhi meet 2013

26 vISUALS AND IMAGES

The Identity is made flexible to be applied on a variety of backgrounds, for instance, context photographs. In this case, to eliminate the disturbance by the background noise, a white background secures the importance of the identity. The identity follows a language of placement towards a breathing corner and shares its white background with the border enclosing the image. The identity can be either placed horizontally or vertically as per the composition of the image.

The images should be carefully shortlisted in order to fit the context of economy, similar range of resolution and maintain a visual palette throughout the event.

Hence, it is made sure that the majority of images during application on all scales are given a white border complimenting the solid colours and its width being the relative height of the ‘H’ in the ADB Identity placed on the photograph.

1.9 IDENTITY ON VISUALS AND IMAGES


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The Master Identity can be supported with the custom designed patterns, inspired by the individual tribal elements in the symbols – the triangles. These patterns can be used in the following colour combinations from the Colour Palette for small and large scale backgrounds. These patterns have been presented in layers, involving a creative play in grey values and the three primary colours of the Identity.

pATTERNS AND BACkGROUNDS

1.10 PATTERNS AND BACKGROUNDS


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The foreground elements that are placed on the patterns are coloured or white, depending on the colours of the background. These elements creatively follow the flexible grid. Hence, the system created develops a clear contrast and binds various kinds of content together with a common visual language. where white text is used, the background is hand-drawn and solid colour on grey pattern. where coloured text is used, the background is a perfect rectangle against the coloured pattern.

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SECTION 2


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This section provides suggestions on how the

identity of ADB DELHI 2013 may be used for creating

awareness across various media – both outdoors,

and inhouse stationery and promotional items.

The proposed visual language is a very clean,

uncluttered look with lot of white space around the

logo. This gives importance to the logo and helps

enhance the recall value, across all media.

The designs of various items shown in the

following pages, are not final designs in terms of

factual content, and are purely indicative.

HOW THE SYMBOL CAN BE USED

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LETTERHEAD IN USE

2.1 EXAMPLES OF APPLICATIONS / LETTERHEAD

Asian Development Bank / New Delhi/ 03456

April 6, 2012

Asian Development BankManila, Phillipines 890006

SUBJECT

Dear Sir,

number of the letter begins from 70 mm below the top margin.

orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each

forces to represent the whole, setting the cycle of life in motion.

clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body.

Yours Sincerely,

Abdurakhim AshurovAdvisor, Tajikistan


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1 cm

3 cm

3 cm

3 cm

Text Highlights/Minion Pro Bold

Identity size/ 3 x 6.5 cm

ADB logo/ 0.7 x 0.8 cm

Body Text/ Minion Pro Regular

1 cm

2 cm

0.7 cm

Asian Development Bank / New Delhi/ 03456

April 6, 2012

Asian Development BankManila, Phillipines 890006

SUBJECT

Dear Sir,

number of the letter begins from 70 mm below the top margin.

orange coloured) denote the various layers of social structure, all co-existing in harmony, in uencing each

forces to represent the whole, setting the cycle of life in motion.

clear, lending the entire identity a stable base, giving emphasis to both the host city as well as the organising body.

Yours Sincerely,

Abdurakhim AshurovAdvisor, Tajikistan

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NOTES

2.2 EXAMPLES OF APPLICATIONS / NOTES


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1 cm

3 cm

3 cm

3 cm

1 cm

2 cm

0.7 cm

Text Highlights/Minion Pro Bold

Identity size/ 3 x 6.5 cm

ADB logo/ 0.7 x 0.8 cm

Body Text/ Minion Pro Regular

Adb delhi meet 2013

36 HORIzONTAL & vERTICAL ENvELOpES

Pawan Arcade, Royal Estate, Opp. Shakti factory, Block 13 ShantLok Marg, SaketNew Delhi- 100001 India

Ph: 011 23356472, 23356473Fax: +91 11 23465790E: [email protected]



2.3 EXAMPLES OF APPLICATIONS / ENVELOPES


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ADB TEAM

Haruhiko KurodaPRESIDENT

10 cm

13 cm

Category

ADB Event Identity6.5 x 3.2 cm

Photo Identity

Bar Code Colour Code

ADB Identity

Name/ Designation

IDENTITY CARDS

There are different kinds of identity cards according to the kind of participation – ADB officials, Host country officials, Delegates & Head of Delegation, Media, Civil Society organizations, Accompanying Persons & guests, and observers. These are differentiated through colour coding, keeping the physical layout and the structure of information the same.

2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS


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DELEGATE

Jitendra BalakrishnanPOSITION/ ORGANISATION

HEAD OF DELEGATION

Sarath Leelanan AmunugamaSRILANKA

HOST COUNTRY SECRETARIAT

Rajendra Kumar INDIA

ADB Team C 100. M 92. Y 28. K 22

DelegateC 0. M 85. Y 70. K 10

Civil Society OrganizationC 87. M 0. Y 43. K 43

Host CountryC 75. M 100. Y 0. K 0

MediaC 0. M 50. Y 100. K 0

GuestC 0. M 0. Y 0. K 90

Head of DelegationC 0. M 90. Y 75. K 45

ObserverC 70. M 0. Y 100. K 0

Accompanying PersonC 0. M 0. Y 0. K 60

ADB TEAM

Haruhiko KurodaPRESIDENT

IDENTITY CARDS

2.4 EXAMPLES OF APPLICATIONS / IDENTITY CARDS


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ACCOMPANYING PERSON

Jitendra BalakrishnanPOSITION/ ORGANISATION

GUEST

Maidavolu Narasimhan FORMER VICE-PRESIDENT ADB

CIVIL SOCIETY ORGANISATION

Dulce Marie Baconguis GREENPEACE INTERNATIONAL

OBSERVER

Shaim Al-SheibyOPEC FUND FOR INTERNATIONAL DEVELOPMENT

MEDIA

Ganesh Sampath IBN TELEVISION A set of all categories of Identities

with a range of supporting colour palette for a simple classification during the event.

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Banner/ Backdrop Design with a creative play with the grid and primary colours to highlight the event activities. The design follows a visual language with a flexible application of the colours and a fixed white platform for the type to talk aloud in according sizes.

WELCOME!

4m

1.5 m

40 x 80 cmBase Grid Announcement ADB Event Identity

4 Grid Units Fixed White Band

Graphic Highlights

BANNERS AND BACkDROpS

2.5 EXAMPLES OF APPLICATIONS / BANNERS & BACKDROPS


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OPENING SESSION

REGISTRATION

GOVERNOR’S SEMINARThe Global Financial Turmoil And Implications For Asia

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WELCOME! SEMINAR SERIES

1 m

3 m

50 x 68 cm

ADB Event Identity

ROLL-Up pANELS & SIGN BOARD

2.6 EXAMPLES OF APPLICATIONS / ROLL-UP PANELS


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2.7 EXAMPLES OF APPLICATIONS / EVENT SIGN BOARD

(Left) Roll-up Panel Design with a vertical format (Above) Event sign board following the visual language

80 cm

ADB Event Identity16 x 8 cm

60 cm

2-5 MAY 2013, New Delhi[Venue Details]

PRESIDENT’S RECEPTION

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1 m

3 m

ADB Event Identity

50 x 68 cm

SIGNAGE pANELS

2.8 EXAMPLES OF APPLICATIONS / SIGNAGE PANELS


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(Left) Roll-up Vertical Signage Panel Design (Above) Signage for the Room Directions and Locations

ADB President

Vice-Presidents Rooms- 381-384

Dean ADB Institute Room- 380

Managing Director General Room-385

Board of Directors (Suite 1-6)

Board of Directors (Suite 7-12)

Secretary- Board of Governors

Media Centre

Civil Society Centre

Communication Centre

46TH ANNUAL MEETING OF THE BOARD OF GOVERNORSASIAN DEVELOPMENT BANKDELHI, INDIA 2-5 MAY 2013

1 m

1.85 m

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48 EvENT SCHEDULE

2.9 EXAMPLES OF APPLICATIONS / SCHEDULE BROCHURE


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DOCUMENTS

ADB Event Identity6.5 x 3 cm

21 x 29.7 cm

DOCUMENTS / DOSSIERS

2.10 EXAMPLES OF APPLICATIONS / PUBLICATION COVERS


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(Left) Document/ Folder Cover Design (Above) Dossier / Folder Cover

OPENING SESSION

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52 COvER pAGE OF REpORTS / pUBLICATIONS

Heritage as an Economic Catalyst – A Case StudyMontek Lala, IRS

May 2012

A5 Size Publication

2.10 EXAMPLES OF APPLICATIONS / PUBLICATION WITH IMAGES


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Global Financial Turmoil and its Impact on Unorganised Sector in Asia

A4 Size Publication

January 2013

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Pre -Printed Placard (A3 size) for airport pick up also follow the same visual language. The names can be easily hand-written

pLACARD / LApEL CARDS

Sarath Leenamam Amunugama

Sri Lanka

2.11 EXAMPLES OF APPLICATIONS / PLACARDS & LAPEL CARDS


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NAME/COUNTRY

NAME/COUNTRY

NAME/COUNTRY

Lapel Cards follow the primary colour palette and the visual language of the triangle pattern

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56 vEHICLE / CD ROM - LABEL & COvER

2.12 EXAMPLES OF APPLICATIONS / VEHICLES & CD-ROM


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58 WEB / SpEAkER’S pODIUM

2.13 EXAMPLES OF APPLICATIONS / WEB & SPEAKER’S PODIUM


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(Left Above) ADB DELHI 2013 Web Homepage (Left Below) ADB DELHI 2013 Email Signature (Above) ADB DELHI 2013 Podium Identity

Adb delhi meet 2013

60 pENDRIvE / TROpHY / BADGES

2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS


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ADB Event Promotion on Pendrives ADB Event Promotional Momentos ADB Event Promotional Badges

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ADB DELHI 2013 Mug Graphics Options / Print / Etching

MUGS / kEY CHAINS / CARD HOLDERS

2.14 EXAMPLES OF APPLICATIONS / PROMOTIONAL ITEMS


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ADB DELHI 2013 Keychain / Wood Chisel ADB Card Holder / Leather embossed

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SECTION 3


65

This section enlists details of the digital files in

the accompanying CD. These are broadly divided

into two categories – for use on printed material,

and for web or on screen applications.

For ensuring that the correct logo is used across all

media, please use the digital files from this master CD.

Do not attempt to re-create/redraw the logo.

DIGITAL ARTWORkS & COLOUR SWATCHES

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66 FILE FORMATS OF LOGO

while creating any promotional material where the logo is used, it is important to use the correct file format for getting the correct results. The accompanying CD has the master artworks. These files are categorized as per their intended use: for printing purposes and for online/on-screen usage. The EPS format is preferred for any printed projects such as publications, reports, posters, signs, booklets, stationery, stickers etc. For on-screen projects such as PowerPoint presentations, websites, blogs, films, television programmes; JPg files (depending on the application) should be used.

EPS FilES ARE A SPECIAL FORMAT

For PrINTINg THAT AllowS logoS

To BE PrINTED ClEArly AT ANy SIzE.

THESE ArE SCAlABlE / ENlArgE-ABlE.

AlTHoUgH THEy MAy APPEAr JAggED

or DISColoUrED wHEN VIEwED oN

SCrEEN, EPS FIlES wIll PrINT oUT

ClEArly. A TEST PrINT IS rECoMMENDED.

AlTHoUgH GiF, PnG AnD jPG FilES

CAN look FINE oN yoUr CoMPUTEr

MoNITor, THEy MAy PrINT oUT FUzzy

(or PIxIllATED) AND oFTEN look

worSE wHEN ENlArgED. For PrINTINg

PUrPoSE, USE SCAlABlE VECTor EPS

FIlES (or ADoBE IllUSTrATor or CorEl

DrAw FIlES) wHENEVEr PoSSIBlE.

1 colour / black digital files CaN Be used

artworks For PhotoCoPyiNg or siNgle

Colour NewsPaPer advertisemeNts.

the cmyk files (*.ePs/*.ai/*.Cdr) CaN

Be used For multi-Colour oFFset

PriNtiNg or digital PriNtiNg.

the rgb files (*.PNg/*.jPg) should Be

used For oN-sCreeN PurPoses suCh as

weB, PowerPoiNt PreseNtatioNs.

colour separated artworks made From

the Cmyk Files should Be used For three-

Colour sCreeN PriNtiNg oN PaPer/FaBriC.

3.1 ARTWORkS IN CD


67files in the cd of different logo configurations

delhi Adb eVent logo for Colour Printing

dlh13-logo_full vertical_color_Print.ai

dlh13-logo_full vertical_color.cdr

dlh13-logo_full vertical_color_Print.eps

dlh13-logo_full horizontal_color_Print.ai

dlh13-logo_full horizontal_color.cdr

dlh13-logo_full horizontal_color_Print.eps

naming of the files in the cd: dhl13-logo_full tagline_color_Print.eps

colour or blackprefix

configuration: full or short

file format: eps/ai/cdr/jpg/png

delhi Adb eVent logo for PhotoCoPy

dlh13-logo_full vertical_black_Print.ai

dlh13-logo_full vertical_black.cdr

dlh13-logo_full vertical_black_Print.eps

dlh13-logo_full horizontal_black_Print.ai

dlh13-logo_full horizontal_black.cdr

dlh13-logo_full horizontal_black_Print.eps

dlh13-logo_short vertical_color_Print.ai

dlh13-logo_short vertical_color.cdr

dlh13-logo_short vertical_color_Print.eps

dlh13-logo_short horizontal_color_Print.ai

dlh13-logo_short horizontal_color.cdr

dlh13-logo_short horizontal_color_Print.eps

dlh13-logo_short vertical_black_Print.ai

dlh13-logo_short vertical_black.cdr

dlh13-logo_short vertical_black_Print.eps

dlh13-logo_short horizontal_black_Print.ai

dlh13-logo_short horizontal_black.cdr

dlh13-logo_short horizontal_black_Print.eps

delhi Adb eVent logo for on sCreen APPliCAtions

dhl13-logo_full vertical_color_on screen.jpg

dhl13-logo_full vertical_color_on screen.png

dhl13-logo_full horizontal_color_on screen.jpg

dhl13-logo_full horizontal_color_on screen.png

dhl13-logo_short vertical_color_on screen.jpg

dhl13-logo_short vertical_color_on screen.png

dhl13-logo_short horizontal_

color_on screen.jpg

dhl13-logo_short horizontal_

color_on screen.png

Adb delhi meet 2013

68

delhi Adb eVent grAPhiC elements for sCreen APPliCAtions

dlh13_full triangle_bg_grey_on screen.jpeg

dlh13_full triangle_bg_grey_on screen.png

35.5 x 20 in / 17.8 x 14.3 in artwork sizes

artworks in cd

delhi Adb eVent grAPhiC elements for Colour Printing

dlh13_full triangle_bg_grey_Print.ai

dlh13_full triangle_bg_grey.cdr

dlh13_full triangle_bg_grey_Print.eps

dlh13_triangle_bg_grey_Print.ai

dlh13_triangle_bg_grey.cdr

dlh13_triangle_bg_grey_Print.eps

dlh13_triangle_bg_grey_on screen.jpeg

dlh13_triangle_bg_grey_on screen.png

dlh13_triangle_bg_purple_Print.ai

dlh13_triangle_bg_purple.cdr

dlh13_triangle_bg_purple_Print.eps

dlh13_triangle_bg_purple_on screen.jpeg

dlh13_triangle_bg_purple_on screen.png

dlh13_triangle_bg_orange_Print.ai

dlh13_triangle_bg_orange.cdr

dlh13_triangle_bg_orange_Print.eps

dlh13_triangle_bg_orange_on screen.jpeg

dlh13_triangle_bg_orange_on screen.png

dlh13_hand-drawn slab_purple_Print.ai

dlh13_hand-drawn slab_purple.cdr

dlh13_hand-drawn slab_purple_Print.eps

dlh13_hand-drawn slab_purple_on screen.jpeg

dlh13_hand-drawn slab_purple_on screen.png

dlh13_triangle_bg_green_Print.ai

dlh13_triangle_bg_green.cdr

dlh13_triangle_bg_green_Print.eps

dlh13_triangle_bg_green_on screen.jpeg

dlh13_triangle_bg_green_on screen.png


69colour swatches with colour specifications

Vitality purple:PaNtoNe 527 CC 75. m 100. y 0. k 0.










fresh gamboge:PaNtoNe 144 CC 0. m 50. y 100. k 0.





fresh gamboge:PaNtoNe 144 uC 0. m 50. y 100. k 0.





liVely green:PaNtoNe 361 CC 70. m 0. y 100. k 0.










3.2. COLOUR SWATCHES

Adb delhi meet 2013

70

Paldi, ahmedabad 380 007. india

Phone +91 79 2662 3692

Fax +91 79 2662 1167

www.nid.edu [email protected]

design team

project head Tarun Deep Girdher, Associate Sr. Faculty, Graphic Design [email protected]

symbol design Tarun Deep Girdher guidelines Tarun Deep Girdher & Nandini Krishnamurthy

client servicing T G Shaikh & Naresh Nagar [email protected]