adas: fromownerto userijdssymposium.eu/upload/presentatie harms.pdf · expect and what the...
TRANSCRIPT
#SmartTogether
ADAS: from owner to userInsights in the conditions for a breakthroughof Advanced Driver Assistance Systems
Ilse Harms
This study combines an online survey under 1,355 businessdrivers with the vehicle specs of their cars. The resultsrepresent business oriented mobility in the Netherlands.
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Year of construction and new value of participants’ cars
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0 200 400 600
< €10,000€10,001 - €20,000€20,001 - €30,000€30,001 - €40,000€40,001 - €50,000€50,001 - €60,000€60,001 - €70,000€70,001 - €80,000
80,001 - 90,000€90,001 - €100,000
€100,001 - €110,000€110,001 - €120,000
€120,000 <
0 100 200 300 400
<2000200020012002200320042005200620072008200920102011201220132014201520162017
The functionality of all ADAS were explained
Excluded:speed limiter, intelligent speed adaptation, park assist pilot
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Navigation(with and without traffic feed)
Emergency Brake
Cruise Control Distance Alert
Adaptive Cruise Control (ACC) Traffic Sign Recognition
Lane Departure Warning Intersection Assistent
Lane Keeping Aid Cross Traffic Alert
Lane Change Merge Aid Traffic Jam Assistant
42%
37%
12%
4%4% 1% 1%
Not an informed choice, it waspart of the car/ packageEase while driving
Road safety for myself and/orothersFitted within the lease
Nice/ I like electronic gadgets (inthe car)Less traffic fines
Other reason
The default option and comfort are the key factors forexplaining why one’s car is equipped with ADAS
n = 1210
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There is a huge gap between owning ADASand actually using the ADAS
0 200 400 600 800 1000 1200 1400
navigation (with and without traffic feed)cruise control
adaptive cruise control (ACC)lane departure warning
lane keeping aidlane change merge aid
emergency brakedistance alert
traffic sign recognitionintersection assistant
cross traffic alerttraffic jam assistant
Use of ADAS Aware of ownership Ownership (vehicle specs)
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There is a huge gap between owning ADASand actually using the ADAS: because of a lack of awareness
0 200 400 600 800 1000 1200 1400
navigation (with and without traffic feed)cruise control
adaptive cruise control (ACC)lane departure warning
lane keeping aidlane change merge aid
emergency brakedistance alert
traffic sign recognitionintersection assistant
cross traffic alerttraffic jam assistant
Use of ADAS Aware of ownership Ownership (vehicle specs)
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Some concerns… about wrongfully thinking your vehicle isequipped with the system
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0 200 400 600 800 1000 1200 1400 1600
navigation (with and without traffic feed)cruise control
adaptive cruise control (ACC)lane departure warning
lane keeping aidlane change merge aid
emergency brakedistance alert
traffic sign recognitionintersection assistent
cross traffic alerttraffic jam assistent
Wrongfully think their vehicle is equipped with the systemUnsure whether their car is equipped (while it isn't)Correctly know it is not equipped with the systemOwn this ADAS (vehicle specs)
Half of the business drivers learned about their ADAS’sfunctionality by trial-and-error while driving
n=1390
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0% 10% 20% 30% 40% 50%
trial-and-error
brochure
instruction manual
instruction at the car dealer
test drive
advertisements
other
friends
driver training
no knowledge, all switched off
There is a gap in functionality of ADAS between what driversexpect and what the automotive industry means
Alert you if you’re drifting out ofyour lane without using yourindicator. The system does not takeover control.
Gently steer you back into your laneand alert you if you begin to driftout of it without using yourindicator.
1. Lane departure warning2. Rijbaan alarm3. Lane assist
1. Lane departure warning2. Lane assist3. Rijstrook bewaker
v Lane departure warningv Spoorassistent
v Lane keeping aidv Active lane assistv Lane assistv Lane keep assistv Steer assist
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My car does what?
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Wrap up: insights in this chain from ADAS owner to ADAS user
Bottleneck:• Business drivers do not really know with what ADAS their car is equipped• Half of the time they also do not really care• The current icons are not helpful enough either• Nor are the current system names
If they know, they appear likely to use it…
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