ADAPTING TO

CHANGEANTHONY ARMENDARIZ

@MANTWAN

To improve is to change.To be perfect is to change OFTEN.

WINSTON CHURCHILL

HELLO MY NAME IS

ANTHONYA.K.A @MANTWAN

EXPERIENCE DIRECTOR(I help internal teams and client partners think outside of the box to

create innovative and delightful user experiences.)

1996

ARTIST MULTIMEDIA DESIGNERFRONT-END DEVELOPER

WEB DESIGNER

INTERACTIVE ADVERTISING

VISUAL DESIGN LEAD

CREATIVE DIRECTOR

VP OF UX &

DESIGN

PRODUCT DESIGNER

3 TIMES

FREELANCE DESIGNER

2 TIMES

AGENCY OWNER

2014

EXPERIENCE DIRECTOR

OVER 18 YEARS, IVE BEEN 14 TYPES OF DESIGNER

THATS ONE EVERY 1.2 YEARS

6040

SELF EMPLOYMENT VS. EMPLOYMENT

7525

DESIGNER VS. MANAGER

REINVENTED MYSELF CONSTANTLY

TO CHANGE OUR PERSONAL LIVES WE STARTED AN AGENCY TOGETHER

I HIRED MYSELF OUT OF A JOB (And Im learning to adapt to that change.)

There was a time when Apple couldnt be takenseriously and then there was a time when they

UNKNOWN

made the rest of the world demand only the highestquality design products and experiences. This is

when we finally had a seat at the table.

DAMN, IT FEELS GOOD TO

BE A GANGSTA

EVERYONE WANTS WHAT WE CREATE.(AND THEIR ADDICTED)

THERES A TALENT WAR GOING ON.

MOMS BASEMENT

THE TOOLS WE CREATED CREATED MORE OF US.

As a designer, youre constantly trying toimprove. In this industry, if you are standing

JOE WILLIAMS @STUDIOROHAN

still, youre falling behind.

A STORY OF CHANGE

OUR ROOTS

THE MACINTOSH1984

Anyone with a computer regardless if they hadany experience or not could produce design.

MY DAD - ISRAEL ARMENDARIZ

I felt the quality was inferior and that it lacked theartistic touch. In my case I decided I would find

find a new career rather than compete with rapid work.

ANTIQUE SITES1995-2000

FLASH1999

WEB 1.0 (K10K.NET)1999

http://K10K.NET

TAKING YOUR TALENT TO THE WEB by JEFFREY ZELDMAN2001

FLASHWEB BASED PRODUCTS2001

A MATURE WEB2005-NOW

WEB 2.02006

WE CREATED AN INDUSTRY FULL OF DESIGN SPECIALTIES THAT DIDNT

EXIST BEFORE.

AT THE SAME TIMETHIS IS WHAT MOBILE LOOKED LIKE

AND DESIGNING FOR IT WAS HORRIBLE.

AND THEN CAME THE IPHONE.

LIKE GOOGLE GLASSES, IT WAS A BIT SILLY AT FIRST BUT IT CHANGED

OUR PERCEPTION.

BUT NOW MOBILE WEB MATTERED

APP LEAFLETS

THEY WERE DESIGNED BY DEVELOPERS. SOUND FAMILIAR?

DIGITAL DESIGN AGENCIES ARE COMPLETELY DISRUPTED

THE PARADIGM SHIFT

WE GENERALLY SPECIALIZED AND THOUGHT THAT WE WOULD BE OKAY

THE PROBLEM

WEB DESIGNERS

MOBILE DESIGNERS&

At times of change, the LEARNERS are the ones who will inherit the world, while the

KNOWERS will be beautifully prepared for a world which no longer exists.

ERIC HOFFER

POUR ONE OUT FOR THE

HOMIES

GOODBYE

WEB MASTER

HASTA LA VISTA

PRINT DESIGNER

CIAO

FLASH DUDE

ADIOS

INFORMATION ARCHITECT

SAYONARA

WEB DESIGNER

PEACE OUT

MOBILE DESIGNER

HELLO

PRODUCT DESIGNER

INDUSTRIAL DESIGN

!BRANDING

"

SOCIAL MEDIA

ANALOG DESIGN

MARKETING & ADVERTISING

DIGITAL

PRODUCTS

DIGITAL

ECOSYSTEMS

IT DOESNT WORK.

THE WATERFALL PROCESS

Proposal Contract Kick-Off Meeting Project Brief Project Schedule Strategy Project Brief

DISCOVERY

User Personas FVA Requirements Wireframes Prototype

DEFINE

Moodboards Conceptual Design Visual Design Style Guide

DESIGN

Front-End Code Engineering Testing & QA Release Support

DEVELOP

WATER FALL PROCESS EXAMPLE

DURATION 6 Mos. with a Creative Director, Information Architect/Interaction Designer, Visual Designer, Developer

SURE, AGILE IS A BUZZ WORD. BUT IT WORKS.

AGILE/LEAN PROCSS

MVP or Subset of Features (every 2 Weeks)

AVERAGE DURATION: 6 Mos. !

TEAM: Product Owner/Client Product Designer Developer

Requirements

Design

Develop & Release

User Test

THE AGILE PROCESS EXAMPLE

PRODUCT DESIGN SKILLZ

VISUAL DESIGN HEAVY

10%

20%

70%

INTERACTION HEAVY

10%

70%

20%PM HEAVY

75%

20%5%

AN EVEN SPLIT

33%

33%

33%

Hire a Product Designer who knows iOS,Android, Windows, and great at UX but is also

HE WHO WILL NOT BE NAMED

a talented illustrator.

WILSON MINER WHEN WE BUILD

If the environment is always changing,then we need to be always learning.

future predictionsLETS TAKE A GLIMPSE INTOTHE FUTURE

THEYRE EVERYWHERE.(OBVIOUSLY)

MOVIE IRON MAN

MOVIE HER

If the project you worked on hit the marketand no body wanted it, nobody used it,

DAVID COLE

would you blame yourself? If the answer is nothen I think you do not have enough authority.If youre blaming others for the outcomes in

your work, its time to demand more.

THE HALF-PIPE EFFECT

PAST MOBILEWEBPRODUCT

DESIGN FUTURE

THEN NOW

EMBRACING

CHANGE

LEARN TO SELF MANAGE AND SUPPORT YOUR TEAM

1

REACQUAINT YOURSELF WITH SOUND, ANIMATION & MOTION GRAPHICS.

(AND 3D IF YOURE BRAVE ENOUGH)

2

3

ITS ALWAYS ABOUT WHAT THE USER WANTS AND NEEDS. NOT YOU.

4

DEVELOP T-SHAPED SKILLS

BREADTH OF KNOWLEDGE

DEP

TH O

F EX

PER

TISE

5

GOOD OR BAD, A UX IS A RESULT OF WHAT YOU AND YOUR TEAM CREATES.

ITS NOT A ROLE.

EMBRACE AGILE

6

5

LEARN MOBILE ALREADY

7

KNOWING IOS ISNT EVEN HALF OF THE BATTLE

8

ITS NOT JUST ABOUT HOW IT LOOKS AND FEELS. DESIGN IS HOW IT WORKS.

9

STEVE JOBS

THE PROBLEM ISNT SOLVED UNTIL IT CAN BE DEMONSTRATED.

10

PHOTOSHOP IS NOT THE CANVAS. THE TECHNOLOGY IS.

11

MATTHEW ARMENDARIZ

SHOULD DESIGNERS CODE?

UNDERSTANDING TECHNOLOGY (OUR CANVAS) WILL HELP US

CREATE BETTER WORKS OF ART

LEARN TO SELL YOUR WORK AND ESTIMATE ON THE SPOT.

12

LEAD, FOLLOW, AND GET OUT OF THE WAY

13

OR MAYBE YOU ALREADY KNOW THIS AND I AM THE ONE WHO NEEDS TO CHANGE.

14

RICHARD TIRENDI

If youre the smartest person in the room,you might be in the wrong room.

THANK YOU & LETS KEEP IN TOUCH

WWW.FUNSIZE.CO!

"

#

ANTHONY@FUNSIZE.CO

@MANTWAN @FUNSIZE