adapting a freemium business model for open access book publishing rupert gatti
TRANSCRIPT
Adapting a Freemium Business Model for Open Access
Book Publishing
Rupert Gatti
http://www.openbookpublishers.com/
Publishing Objectives
Legacy Model• Primary output: Printed volume• Price: $80-100• Sales: 200-400• Customers: Libraries• Sales revenue: $20-40k per title– Distributors net revenue $10-20k – Publishers net revenue $10-20k
Business Model: SuccessDissemination Model: Failure (no readers, no innovation)
Open Access Model
• Objectives: – Maximise readership– Maximise engagement/re-use– Digital Objects – innovative outputs
• Business Model: Breakeven (non-profit)– Minimise costs– Develop revenue sources
OBP Online Readers
2009 2010 2011 2012 2013 2014 2015 (to Aug)0
50000
100000
150000
200000
250000
by year and platform
ClassicsLibrary (GA sessions)Unglueit (Downloads)Internet Archive (Views)Wikimedia (Daily views)WorldReader (Opens)OpenEdition (Book views)Free Downloads OBP html reader (GA sessions)OBP pdf reader (GA sessions) GoogleBooks (Book Visits)
Av readers per title, per month: Mean 425, Median 281
OBP Online Readers
United Kingdom
United StatesGreeceIndia
GermanyCanada
KenyaAustralia
NetherlandsFrance
other 186 countries
by country, last 12 months
United Kingdom United States Greece India Germany CanadaKenya Australia Netherlands France other 186 countries
OBP Costs ($190k) 18 titles published
Distribution; $1,015
Cost of sales; $1,657
Title setup; $6,369
Over-heads; $1,471
OBP Revenue ($198k)
Sales revenue; $82,873
Title grants; $68,396
Library Mem-
bership; $30,986
OBP grants; $15,708
OBP Sales & Sales Revenue
Pa-per-back63%
Hardback10%
ebooks
27%
OBP sales
Pa-per-back65%
Hardback22%
ebooks
13%
OBP sales revenue
OBP Library Membership
• 70 libraries internationally have joined• £300/$500 per annum• Support publication of 12-18 OA titles (will be 18-
25 in coming year)• All members of university have:– ALL digital content free to download– Discounts on purchase of printed editions
http://www.openbookpublishers.com/section/44/1/library-membership/