adapt or secede - the future of pr isn't tomorrow, it's now
DESCRIPTION
The accompanying presentation for my keynote at the You Too 2014 Social Media Conference at Kent State University, Ohio.TRANSCRIPT
the future of PR isn’t tomorrow, it’s now
Adapt or Secede
@DannyBrownDanny Brown www.dannybrown.me
Dear @GiniDietrich, if @DannyBrown sucks during his #YouToo2014 talk we’re blaming you!
@DannyBrownDanny Brown www.dannybrown.me
where everybody knew your name
The good old days
@DannyBrownDanny Brown www.dannybrown.me
Journalists
@DannyBrownDanny Brown www.dannybrown.me
Media
@DannyBrownDanny Brown www.dannybrown.me
Print@DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
Ignorance is bliss
@DannyBrownDanny Brown www.dannybrown.me
MISS
The danger of Spin
@DannyBrownDanny Brown www.dannybrown.me
Disruptors
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Citizen journalists
@DannyBrownDanny Brown www.dannybrown.me
Bloggers
@DannyBrownDanny Brown www.dannybrown.me
Influencers
@DannyBrownDanny Brown www.dannybrown.me
FTC
@DannyBrownDanny Brown www.dannybrown.me
So where now?
@DannyBrownDanny Brown www.dannybrown.me
Get with the program
@DannyBrownDanny Brown www.dannybrown.me
Understanding change
@DannyBrownDanny Brown www.dannybrown.me
Language of content
@DannyBrownDanny Brown www.dannybrown.me
Tonality
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ethics
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ernie Gagnon
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Leave untouched
@DannyBrownDanny Brown www.dannybrown.me
Don’t hope.
Just DO.
@DannyBrownDanny Brown www.dannybrown.me
PR, Marketing, Advertising
it’s getting blurry in here
@DannyBrownDanny Brown www.dannybrown.me
“Advertising just wants to screw you; marketing will date you first; PR will pick up the pieces and advise it’s better to have lost and loved than never loved before.” Danny Brown
@DannyBrownDanny Brown www.dannybrown.me
Driven by content
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ad or promo?
@DannyBrownDanny Brown www.dannybrown.me
1. Seamless2. Relevant3. Contextual
@DannyBrownDanny Brown www.dannybrown.me
The medium are the people
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Adapt to critics
@DannyBrownDanny Brown www.dannybrown.me
Polarization
@DannyBrownDanny Brown www.dannybrown.me
Group think of fans
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
@DannyBrownDanny Brown www.dannybrown.me
Ownership?
@DannyBrownDanny Brown www.dannybrown.me
Be a penguin
@DannyBrownDanny Brown www.dannybrown.me
THANK YOU!