adapt for international marketing for your business by wayne chen
DESCRIPTION
Adapt your product and marketing strategy for local markets. Win your local customers with the right business strategy. Avoid pitfalls. PocketSquareMedia.coTRANSCRIPT
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International Marketing Tips By: Wayne Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Companies operate in international markets must adapt for local differences: § Language § Culture § Legal § Regulatory § Pricing § Advertising § Venues
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
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¡ Same products across all territories can lead to failure if the product does not meet § Habits § Expectations § Requirements § Regulations § Pricing § Presentations
Maharaja Mac -‐Chicken -‐India
Big Mac -‐Beef -‐USA
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¡ Adapt § Buy local § Sell local § Win local
¡ Develop local marketing § Gather market intelligence § Modify standards § Identify demographics
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¡ Enables you to adapt to local needs without developing different products
¡ Examples: § Chassis, time, currency,
language, images, content, colors and user experience
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¡ Packaging information must reflect local requirements § Hire a local or culture agency
to ensure product and operating instructions are accurate
¡ Example § Product graphics and colors
must conform or fail to meet acceptance
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¡ Drive local relevant messages, creative ads, and offers. Retains value and strengthen of your brand and product § Focus on market education § Adapt MarComm strategy § Customize emails,
newsletters, ads, publications, direct marketing and social media
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¡ Choose different channels to market helps you break into new markets and grow your business
¡ Local distributors and agents provides local market knowledge and contacts to boost market entry § Websites § Social Media § Print Ads § Local marketing
360 Marketing Integration
Blogs + Social
Networks Web /
Mobile Ads
Inventory Marketing
Radio / TV
Direct Mail
Billboards
E-‐boards
Vehicle Marketing
Press / Media
SMS / MMS
WOM
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Contact information ¡ Wayne Chen ¡ [email protected] ¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!