adam park on web 2.0

What Web 2.0 Means to Business

Web 2.0Culture of sharing and four drivers that shape the new web

Seoul, KoreaJune 2007

Adam P. Parkemail: [email protected]: adampark.bloter.net

ADAM 2007, Web 2.0 / Adam Park / 2

Individual v. Collective IntelligenceWhat’s possible with the help of the Web

Springnotehttp://www.springnote.com/images/share/swf/springnote_movie_big.swf


The “You” EraProsumers: Consumers as producers of content


Time Person of the Year 2006It’s You!

Source: http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png


The best thing about Web 2.0It makes people think

Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html

Real knowledge and understanding is the product of a co-creation.


Web 2.0 Meme MapBy Tim O’Reilly


A Web 2.0 by any other nameContemporary social, business, technology trends

Source: Outsmart Weblog: smarter by design - http://blog.getoutsmart.com/archives/2006/08/09/a-web-20-by-any-other-name/


Web 2.0 Technology in ActionA sneak preview of what’s possible with the new Web

The Web as an Application Platform HousingMaps

http://www.housingmaps.com/

The Participatory (Read-Write) Web Wikis in Plain English

http://www.youtube.com/watch?v=-dnL00TdmLY Bloter.net

http://adampark.bloter.net/

Relevant and Empowering Google Reader (RSS), digg, del.icio.us

http://www.google.com/reader/view/

Rich User Experience Goowy

http://www.goowy.com/index.aspx Panic Goods

http://www.panic.com/goods/

Digital Self Expression YouTube, MySpace, Flikr

Social Affiliation Xing, LinkedIn, Friendster


Culture of SharingSharing is everywhere


Culture of SharingSharing what you have via Web


Culture of SharingSharing what you know via Web


Culture of SharingSharing what you do via Web


The Four Drivers, or 4F’sFun (Expression)


The Four Drivers, or 4F’sFame (Reputation, Attention)


The Four Drivers, or 4F’sFortune (Money, Value Add)


The Four Drivers, or 4F’sFast Innovation (Time)


The Long Tail MarketplaceWhere You Can Get Exactly What You Want


Experience EconomyIt’s Not Just About Cakes, But About Birthday Parties!

ILLUSTRATION: ELWOOD SMITH


Real Time EnterpriseA Reincarnation of Virtual Corporation


Fast Innovation, Open InnovationConnecting the Dots: Collaboration and Reuse


The Next Web, or Web 2.0Being Open, Platform for Participation, Sharing


WIKINOMICSHow Mass Collaboration Changes Everything

Being open

Peering

Sharing

Acting globally


The CIO DilemmaInnovation without Disruption – a Pipe Dream?


Enabling Richer OutcomesTraditional Software v. Enterprise Web 2.0

Source: Dion Hinchcliffe’s blog on ZDNet


Evolution of Business ITFuture is where IT and ICT converges via Web 2.0

Fledgling ITCustom Development

• Laissez-faire development• Incompatible• Unable to view real-time status

Standard ITIntegrated Applications

• Deploy packaged business apps• Implement best practices• Focus on internal integration

Empowering ITPlatform for Higher Value

• Adopt services platform• Extend integration / collaboration• Focus on differentiation

Use V

alue

Inte

grate

Develo

p

Technology / Tools Applications Platform


The best thing about Web 2.0It makes people think

Source: Creating Passionate Users (CPU) - http://headrush.typepad.com/creating_passionate_users/2005/10/the_best_thing_.html

Real knowledge and understanding is the product of a co-creation.

What Web 2.0 Means to Business

Web 2.0Culture of sharing and four drivers that shape the new web

Seoul, KoreaJune 2007

Adam P. Parkemail: [email protected]: adampark.bloter.net

adam park on web 2.0

Business

enterprise web

web springnote http

web wikis

new web seoul

culture of sharing sharing

design http

passionate users cpu

open peering sharing