ad value and circulation

7/23/2019 Ad Value and Circulation

1/28

Publication Circulation

Business Mirror 82,600

Business World 65,000

Daily Tribune 130,000

Malaya 80,000

Manila BulletinMonday-Saturday 262,809

Sunday 340,425Manila Ties 184,000

!"ili##ine StarMonday-Saturday 256,$14

Sunday 260,000

!"ili##ine Daily %n&uirerMonday-Saturday 245,520

Sunday 260,3$0

T"e Standard 130,000


2/28

Ad Value

280

3$5

200

240

315

3$0250

3$1

42$

3$1

42$

251


3/28


'andy 40,000

'elebrity Mo 60,000

'"al(

'oso#olitan 60,000-$2,000

Disney )unior 15,000

Disney !rin*ess 15,000


4/28

++ De*oration 10,000

+ntre#reneur 30,000-35,000

+s&uire 15,000

.M 100,000


5/28

ood

orbes 10,000

/ood .ouse(ee#in 45,000-50,000

-one 60,000


6/28

i*iel 40,000

Mens .ealt" 30,000

Metro

Metro .oe +ntertainin

Metro So*iety


7/28

Metro Weddins

!"ili##ine Tatler 45,186

!re7ie 40,000-45,000


8/28

eal i7in 20,000

oue 35,000

Sart !arentin 20,000

S#ar(lin 13,000

S#eed 20,000


9/28

,

To# /ear 20,000

Total /irl 30,000

Ton 'ountry 14,000


10/28

Wor(in Mo $0,000

;+S< 140,000-160,000

;uy 30,000


11/28

Ad Value

1=

ull #ae 160,000

2>3 #ae 144,000

1>2 #ae 133,000

1>3 #ae 11$,000

S#e*ial !ositions 1=

Ba*( *o7er 242,000

%' S#read 403,000

%B' 194,000

%'>%B' ateold ?3 #anels@ 626,000

%'>%B' ateold ?4 #anels@ 903,000

ront *o7er ateold 451,000

!"# 120,000A00

ull !ae ull 'olor 128,840A80

B' 219,029A36

%' 199,$03A24%' S#read 299,554A86

Double !ae S#read 21$,418A85

%B' 159,440A49

2>3 !ae 90,188A56

!ae $$,304A48

1>3 !ae 51,536A32

C !ae 38,652A24

1=

ull #ae 23$,000

2>3 #ae 230,000

1>2 #ae 205,000

1>3 #ae 1$6,000


Ba*( *o7er 366,000

%' S#read 601,000

%B' 33$,000

%'>%B' ateold ?3 #anels@ 1,304,000


1=

ull #ae 124,000


Ba*( *o7er 10$,000

%' 96,000

1=

ull #ae 103,000


Ba*( *o7er 15$,000


12/28

%' 140,000

1=

ull #ae 95,000

2>3 #ae 85,000

1>2 #ae 81,000

1>3 #ae $1,000


Ba*( *o7er 1$4,000

%' S#read 230,000

%B' 124,000

%'>%B' ateold ?3 #anels@ 26$,000

%'>%B' ateold ?4 #anels@ 3$5,000


1=

ull #ae 194,000

2>3 #ae 1$2,000

1>2 #ae 160,0001>3 #ae 136,000


Ba*( *o7er 242,000

%' S#read 451,000

%B' 209,000

%'>%B' ateold ?3 #anels@ 666,000

%'>%B' ateold ?4 #anels@ 88$,000

ront *o7er ateold 54$,000

1=

ull #ae 105,000

2>3 #ae 94,000

1>2 #ae 89,000

1>3 #ae $$,000

1=

Ba*( *o7er 191,000

%' S#read 253,000

%B' 136,000

%'>%B' ateold ?3 #anels@ 360,000

%'>%B' ateold ?4 #anels@ 420,000


1=

ull #ae 249,000

2>3 #ae 234,000

1>2 #ae 213,000

1>3 #ae 1$6,000


Ba*( *o7er 410,000


13/28

%' S#read 600,000

%B' 328,000

%'>%B' ateold

ront *o7er ateold 1,558,000


B' 193,261A20

%' 185,208A65

%' S#read 2$$,00$A$2

Double !ae S#read 219,615

%B' 164,2$2A02

2>3 !ae 101,462A13

!ae 86,96$A54

1>3 !ae 5$,9$8A36

C !ae 43,483A$$

1=

ull #ae 13$,000

S#e*ial !ositions 1=Ba*( *o7er 250,000

%' S#read 335,000

%B' 1$0,000

3-#anel /ateold 395,000

4-#anel /ateold 449,000

ront 'o7er /ateold 320,000

1=

ull #ae 215,000

2>3 #ae 195,000

1>2 #ae 1$$,000

1>3 #ae 1$3,000


Ba*( 'o7er 333,000

%' S#read 516,000

%B' 226,000

%'>%B' ateold ?3 #anel@ 1,0$8,000

%'>%B' ateold ?4 #anel@ 1,438,000

ront *o7er ateold $26,000

1=

ull #ae 160,000


Ba*( *o7er 209,000

%' 194,000

%' S#read 3$1,000

'enterold S#read 322,000

%B' 1$5,000

%'>%B' ateold ?3 #anel@ 806,000


14/28

%'>%B' ateold ?4 #anel@ 854,000

ront *o7er ateold 54$,000

120,000

1=

ull #ae 1$4,000

2>3 #ae 160,000

1>2 #ae 146,000

1>3 #ae 129,000


Ba*( *o7er 333,000

%' S#read 409,000

%B' 230,000

%'>%B' ateold ?3 #anels@ 903,000

%'>%B' ateold ?4 #anels@ 825,000



B' 281,839A25%' E

%' S#read 346,259A65

Double !ae S#read 314,049A45

%B' 202,924A26

2>3 !ae 128,840A80

!ae 109,514A68

1>3 !ae $2,4$2A95

C !ae 54,$5$A34

ull !ae ull 'olor 164,2$2A02

B' 233,523A95

%' 212,58$A32

%' S#read 318,880A98


%B' 2$6,422A08

2>3 !ae 114,346A21

!ae 98,241A11

1>3 !ae 64,420A40

C !ae 48,315A30

ull !ae ull 'olor 1$2,324A5$

B' 243,18$A01

%' E

%' S#read 305,996A90


%B' 202,924A26

2>3 !ae 120,$88A25

!ae 103,0$2A64

1>3 !ae 69,251A93

C !ae 51,536A32

ull !ae ull 'olor 199,$03A24

B' 2$5,39$A21


15/28

%' 219,029A36

%' S#read 328,544A04


%B' 199,$03A24

2>3 !ae 140,114A3$

!ae 119,1$$A$4

1>3 !ae $3,205A00

C !ae 59,588A8$

Ty#e oA>!aes

Standard Ed7ertisin ?!"ili##ine Tatler, Tra7

ull #ae 1

Double !ae S#read 2

S#e*ial %nsertion

/ateold ront 2

utside Ba*( 'o7er 1

%nside Ba*( 'o7er 1

%' S#read 21st D!S 2

2nd D!S 2

1st Ed a*in T' 1

2nd Ed a*in T' 1

Mast"ead 1

+ditors ote 1

B/?Best estaurant /uide@

B' 1

%' > S#read 2

%B' 1

ull !ae 1

.al !ae 1

1=

ull #ae 194,000

2>3 #ae 1$4,000

1>2 #ae 161,000

1>3 #ae 142,000


Ba*( *o7er 351,000

%' S#read 463,000

%B' 252,000

%'>%B' ateold ?3 #anels@ 628,000

%'>%B' ateold ?4 #anels@ 88$,000


1=

ull #ae 124,000

2>3 #ae 11$,000

1>2 #ae 103,000


16/28

1>3 #ae 100,000


Ba*( *o7er 194,000

%' S#read 306,000

%B' 146,000

%'>%B' ateold ?3 #anels@ 403,000

%'>%B' ateold ?4 #anels@ 639,000


120,000

1=

ull #ae 124,000

2>3 #ae 11$,000

1>2 #ae 103,000

1>3 #ae 100,000


Ba*( *o7er 194,000%' S#read 306,000

%B' 146,000

%'>%B' ateold ?3 #anel@ 403,000

%'>%B' ateold ?4 #anel@ 639,000


Sole S#onsor 400,000

%' 155,000

%' S#read 1$2,000

%B' 110,000

ull !ae 85,000

1=

ull #ae 145,000

2>3 #ae 125,000

1>2 #ae 115,000

1>3 #ae 85,000

1>4 #ae $5000

S#e*ial !ositions

B' 220,000

%' 220,000

%' S#read 320,000

%B' 180,000

+arly S#read 2$0,000

!ae 1 1$0,000

'o7er /ateold 3$0,000

ull !ae ull 'olor 149,$$$A43

B' 199,$03A24

%' 180,3$$A12

%' S#read 2$0,565A68

Double !ae S#read 241,5$6A50


17/28

%B' 164,2$2A02

2>3 !ae 104,683A15

!ae 90,188A56

1>3 !ae 59,588A8$

C !ae 45,094A28

1=

ull #ae 143,000

2>3 #ae 131,000

1>2 #ae 119,000

1>3 #ae 85,000


Ba*( *o7er 209,000

%' S#read 322,000

%B' 1$3,000

%'>%B' ateold ?3 #anels@ 420,000

%'>%B' ateold ?4 #anels@ 516,000

ront *o7er ateold 3$1,0001=

ull #ae 108,000


Ba*( *o7er 145,000

%' 130,000

%' S#read 250,000

'enterold S#read 215,000

%B' 119,000

%'>%B' ateold ?3 #anel@ 528,000

%'>%B' ateold ?4 #anel@ 605,000

ront *o7er ateold 2$8,000

1=

ull #ae 160,000

2>3 #ae 136,000

1>2 #ae 131,000

1>3 #ae 113,000


Ba*( *o7er 2$9,000

%' S#read 3$1,000

%B' 200,000

%'>%B' ateold ?3 #anels@ 468,000

%'>%B' ateold ?4 #anels@ 531,000


ull !ae ull 'olor 1$2,324A5$

B' 243,18$A01

%' E

%' S#read 305,996A90



18/28

%B' 202,924A26

2>3 !ae 120,$88A25

!ae 103,0$2A64

1>3 !ae 69,251A93

C !ae 51,536A32

ull !ae ull 'olor 159440A49

B' 209366A30

%' 199$03A24

%' S#read 299554A86

Double !ae S#read 2$3$86A$0

%B' 1803$$A12

2>3 !ae 111125A19

!ae 96630A60

1>3 !ae 64420A40

C !ae 48315A30

1=

ull #ae 265,000

2>3 #ae 185,0001>2 #ae 165,000

1>3 #ae 149,000


Ba*( *o7er 3$1,000

%' S#read 521,000

%B' 25$,000

ront 'o7er /ateold 1,5$1,000

1=

ull #ae 131,000

2>3 #ae 119,000

1>2 #ae 110,000

1>3 #ae 96,000


Ba*( *o7er 240,000

%' S#read 316,000

%B' 1$2,000

%'>%B' ateold ?3 #anel@ 54$,000

%'>%B' ateold ?4 #anel@ $26,000



19/28

3= 6= 9= 12=

146,000 146,000 144,000 134,000

136,000 134,000 131,000 124,000

124,000 122,000 121,000 110,000

110,000 108,000 106,000 100,000

3= 6= 9= 12=

242,000 242,000 242,000 242,000

3$6,000 3$2,000 364,000 342,000

182,000 1$$,000 1$4,000 162,000

626,000 626,000 626,000 626,000

903,000 903,000 903,000 903,000

451,000 451,000 451,000 451,000

3= 6= 9= 12=

231,000 229,000 220,000 209,000

213,000 205,000 195,000 190,000

194,000 190,000 1$$,000 1$3,000

166,000 162,000 152,000 124,000

3= 6= 9= 12=

366,000 366,000 366,000 366,000

5$1,000 549,000 546,000 513,000

316,000 306,000 304,000 293,000

1,304,000 1,304,000 1,304,000 1,304,000

936,000 936,000 936,000 936,000

3= 6= 9= 12=

120,000 11$,000 112,000 108,000

3= 6= 9= 12=

10$,000 10$,000 10$,000 10$,000

96,000 96,000 96,000 96,000

3= 6= 9= 12=

99,000 96,000 92,000 89,000

3= 6= 9= 12=

15$,000 15$,000 15$,000 15$,000


20/28

140,000 140,000 140,000 140,000

3= 6= 9= 12=

92,000 86,000 84,000 $$,000

83,000 $9,000 $6,000 $2,000

$$,000 $3,000 68,000 65,000

6$,000 65,000 62,000 59,000

3= 6= 9= 12=

1$4,000 1$4,000 1$4,000 1$4,000

222,000 216,000 209,000 199,000

122,000 11$,000 112,000 102,000

26$,000 26$,000 26$,000 26$,000

3$5,000 3$5,000 3$5,000 3$5,000

215,000 215,000 215,000 215,000

3= 6= 9= 12=

1$$,000 1$3,000 165,000 160,000

161,000 15$,000 150,000 146,000

146,000 144,000 136,000 133,000133,000 131,000 124,000 121,000

3= 6= 9= 12=

242,000 242,000 242,000 242,000

420,000 414,000 403,000 386,000

200,000 196,000 186,000 1$$,000

666,000 666,000 666,000 666,000

88$,000 88$,000 88$,000 88$,000

54$,000 54$,000 54$,000 54$,000

3= 6= 9= 12=

101,000 95,000 92,000 85,000

91,000 8$,000 84,000 $9,000

85,000 80,000 $5,000 $2,000

$3,000 $2,000 68,000 65,000

3= 6= 9= 12=

191,000 191,000 191,000 191,000

244,000 238,000 230,000 219,000

134,000 129,000 123,000 112,000

360,000 360,000 360,000 360,000

420,000 420,000 420,000 420,000

300,000 300,000 300,000 300,000

3= 6= 9= 12=

23$,000 230,000 229,000 213,000

215,000 213,000 208,000 195,000

195,000 194,000 188,000 1$6,000

143,000 138,000 134,000 128,000

3= 6= 9= 12=

410,000 410,000 410,000 410,000


21/28

585,000 5$1,000 542,000 513,000

322,000 311,000 306,000 301,000

1,558,000 1,558,000 1,558,000 1,558,000

3= 6= 9= 12=

12$,000 121,000 11$,000 109,000

3= 6= 9= 12=250,000 250,000 250,000 250,000

325,000 315,000 305,000 290,000

165,000 15$,000 150,000 140,000

395,000 395,000 395,000 395,000

449,000 449,000 449,000 449,000

320,000 320,000 320,000 320,000

3= 6= 9= 12=

20$,000 196,000 186,000 1$$,000

190,000 182,000 1$$,000 1$1,000

1$1,000 161,000 154,000 146,000

16$,000 158,000 146,000 143,000

3= 6= 9= 12=

333,000 333,000 333,000 333,000

4$6,000 468,000 451,000 420,000

220,000 216,000 209,000 194,000

1,0$8,000 1,0$8,000 1,0$8,000 1,0$8,000

1,438,000 1,438,000 1,438,000 1,438,000

$26,000 $26,000 $26,000 $26,000

3= 6= 9= 12=

146,000 143,000 133,000 129,000

3= 6= 9= 12=

209,000 209,000 209,000 209,000

194,000 194,000 194,000 194,000

3$1,000 3$1,000 3$1,000 3$1,000

301,000 2$8,000 215,000 20$,000

165,000 158,000 146,000 136,000

806,000 806,000 806,000 806,000


22/28

854,000 854,000 854,000 854,000

54$,000 54$,000 54$,000 54$,000

3= 6= 9= 12=

168,000 155,000 146,000 143,000

155,000 143,000 135,000 131,000

142,000 131,000 124,000 121,000

121,000 11$,000 111,000 108,000

3= 6= 9= 12=

333,000 333,000 333,000 333,000

399,000 394,000 383,000 36$,000

222,000 215,000 209,000 194,000

903,000 903,000 903,000 903,000

825,000 825,000 825,000 825,000

666,000 666,000 666,000 666,000


23/28

1 tie 6 ties 12 ties

eller, .oes@

165,850 158,360A00 142,310A00

310,300 299,600A00 250,380A00

454,$50A00

3$4,500A00 295,320A00 262,150A00

208,650A00 195,810A00 1$9,$60A00

342,400A00 304,950A00 288,900A00349,245A00 33$,205A00 281,805A00

339,0$$A00 32$,388A00 2$3,599A00

192,268A00 183,585A00 164,994A00

186,66$A00 1$8,235A00 160,1$9A00

1$5,951A00 168,006A00 150,9$$A00

1$0,826A00 163,111A00 146,580A00

214,000A00

192,600A00

10$,000A00

85,600A00

53,000A00

3= 6= 9= 12=

189,000 1$4,000 1$2,000 160,000

1$2,000 161,000 156,000 144,000

154,000 144,000 136,000 131,000

138,000 129,000 123,000 119,000

3= 6= 9= 12=

351,000 351,000 351,000 351,000

448,000 433,000 421,000 404,000

249,000 23$,000 228,000 209,000

628,000 628,000 628,000 628,000

88$,000 88$,000 88$,000 88$,000

516,000 516,000 516,000 516,000

3= 6= 9= 12=

120,000 11$,000 112,000 108,000

111,000 108,000 103,000 100,000

98,000 96,000 91,000 88,000


24/28

96,000 94,000 88,000 84,000

3= 6= 9= 12=

194,000 194,000 194,000 194,000

294,000 285,000 266,000 242,000

142,000 136,000 133,000 124,000

403,000 403,000 403,000 403,000

639,000 639,000 639,000 639,000

354,000 354,000 354,000 354,000

3= 6= 9= 12=

120,000 11$,000 112,000 108,000

111,000 108,000 103,000 100,000

98,000 96,000 91,000 88,000

96,000 94,000 88,000 84,000

3= 6= 9= 12=

194,000 194,000 194,000 194,000294,000 285,000 266,000 242,000

142,000 136,000 133,000 124,000

403,000 403,000 403,000 403,000

639,000 639,000 639,000 639,000

354,000 354,000 354,000 354,000

3= 6= 9= 12=

135,000 125,000 120,000 115,000

120,000 115,000 110,000 100,000

110,000 105,000 100,000 95,000

80,000 $8,000 $5,000 $2,000

$0000 68000 65000 62000


25/28

3= 6= 9= 12=

134,000 129,000 121,000 113,000

122,000 119,000 111,000 103,000

113,000 108,000 101,000 94,000

81,000 $6,000 $4,000 69,000

3= 6= 9= 12=

209,000 209,000 209,000 209,000

305,000 298,000 288,000 2$4,000

169,000 165,000 161,000 158,000

420,000 420,000 420,000 420,000

516,000 516,000 516,000 516,000

3$1,000 3$1,000 3$1,000 3$1,0003= 6= 9= 12=

103,000 98,000 92,000 85,000

3= 6= 9= 12=

145,000 145,000 145,000 145,000

130,000 130,000 130,000 130,000

250,000 250,000 250,000 250,000

208,000 194,000 188,000 1$3,000

113,000 108,000 101,000 94,000

528,000 528,000 528,000 528,000

605,000 605,000 605,000 605,000

2$8,000 2$8,000 2$8,000 2$8,000

3= 6= 9= 12=

146,000 141,000 134,000 124,000

133,000 129,000 122,000 11$,000

124,000 118,000 110,000 106,000

10$,000 103,000 99,000 96,000

3= 6= 9= 12=

2$9,000 2$9,000 2$9,000 2$9,000

358,000 349,000 33$,000 321,000

196,000 186,000 1$$,000 164,000

468,000 468,000 468,000 468,000

531,000 531,000 531,000 531,000

354,000 354,000 354,000 354,000


26/28

3= 6= 9= 12=

244,000 224,000 21$,000 204,000

182,000 1$3,000 162,000 150,000161,000 150,000 144,000 133,000

145,000 134,000 130,000 120,000

3= 6= 9= 12=

3$1,000 3$1,000 3$1,000 3$1,000

493,000 481,000 438,000 421,000

253,000 242,000 22$,000 222,000

1,5$1,000 1,5$1,000 1,5$1,000 1,5$1,000

3= 6= 9= 12=

128,000 119,000 11$,000 106,000

116,000 110,000 106,000 98,000

103,000 98,000 94,000 91,000

91,000 8$,000 84,000 81,000

3= 6= 9= 12=

240,000 240,000 240,000 240,000

305,000 295,000 28$,000 2$6,000

168,000 161,000 155,000 143,000

54$,000 54$,000 54$,000 54$,000

$26,000 $26,000 $26,000 $26,000

451,000 451,000 451,000 451,000


27/28


BWorldnlineA*o 210,000 "oe#ae "its

'andyaA*o 3,993,63$ 7ies ?des(to#@ 2,429,$28 ?obile@

'osoA#" 10,025,899 7ies ?des(to#@ $,184,353 ?obile@

+ntre#reneurA*oA#" 1,156,5$2 7ies ?des(to#@ 506,016 ?obile@

ealeetor(A*o 3,5$0,229 #ae 7ies

.MA*oA#" 30,129,5$$ ?des(to#@ 21,846,116 7ies ?obile@

%n&uirerAnet $5,000,000 #ae 7ies

ManilaStandardTodayA*o 1,261,$$8 7ies

Mens.ealt"A#" 54,816 7ies ?des(to#@ 24,953 7ies ?obile@

!"AEsiaTatlerA*o

Sart!arentinA*oA#" 1,221,$13 7ies ?des(to#@ 1,250,256 ?obile@

S#otA#" 4,$42,6$4 7ies ?des(to#@ 2,592,928 ?obile@

StyleBibleA#" 2,834,113 7ies ?des(to#@ 1,640,163 ?obile@

To#/earA*oA#" 4,636,$84 7ies ?des(to#@ 2,423,94$ ?obile@

;uyA#" 2,356,$02 7ies


28/28

Ad Value

ad value and circulation

Documents